Thai Airways


Thai Airways International Public Co., ltd., trading as THAI is the national flag carrier airline of Thailand. Formed in 1988, the airline has its corporate headquarters in Vibhavadi Rangsit Road, Chatuchak District, Bangkok, and primarily operates from Suvarnabhumi Airport. THAI is a founding member of the Star Alliance. The airline is the second-largest shareholder of the low-cost carrier Nok Air with a 21.80 per cent stake, and it launched a regional carrier under the name Thai Smile in the middle of 2012 using new Airbus A320 aircraft.
From its main hub at Suvarnabhumi Airport and secondary hub at Phuket International Airport, the airline and its subsidiaries fly to 84 destinations in 37 countries, using a fleet of more than 90 aircraft. As of 2013, services between Bangkok and Los Angeles were served via Incheon International Airport near Seoul. However, it ended its service to the US on 25 October 2015. Thai's route network is dominated by flights to Europe, East Asia, and South/Southwest Asia, though the airline serves five cities in Oceania. Thai was the first Asia-Pacific airline to serve London Heathrow Airport. Among Asia-Pacific carriers, the company has one of the largest passenger operations in Europe. As of the end of 2018, 1,438 of its 22,054 employees were pilots..

History

Beginnings

Thai Airways was founded in 1960 as a joint venture between Scandinavian Airlines, which held a 30 per cent share of the new company valued at two million Thai baht, and Thailand's domestic carrier, Thai Airways Company. The purpose of the joint venture was to create an international component for the domestic carrier Thai Airways Company. SAS provided operational, managerial, and marketing expertise, with training aimed at building a fully independent national airline in the shortest possible time. Thai nationals were gradually able to assume full managerial responsibility and the number of expatriate staff duly decreased, with expatriates accounting for less than one per cent of staff based in Thailand in 1987.
The carrier's first revenue flight was on 1 May 1960, with flights to nine overseas Asian destinations from Bangkok.
, Frankfurt, 1977.
The airline's first intercontinental services using Douglas DC-8s started in 1971 to Australia, and then to Europe the following year. A number of the larger Douglas DC-10 wide-body tri-jets was acquired in the late-1970s. Services to North America commenced in 1980.
On 1 April 1977, after 17 years of capital participation by SAS, the Thai government bought out the remaining 15 per cent of SAS-owned shares and Thai became a state owned enterprise of the Thai government. As of 22 May 2020, the Thai Ministry of Finance is no longer the majority shareholder, having reduced its holding to 47.86 per cent from 51.03 per cent.

1980s and 1990s: merger with Thai Airways Company

On 1 April 1988, then-Prime Minister Gen. Prem Tinsulanonda, merged the international and domestic operations of the two companies to form the present company, Thai Airways International, to have a single national carrier. On 25 June 1991, the reconfigured company listed its shares on the Stock Exchange of Thailand and offered them to the public. The Thai public offering of shares is the largest ever undertaken in the country.
In 1997 Thai Airways planned a privatization program, the first in Thai history.
On 14 May 1997, THAI, along with Lufthansa, Air Canada, SAS, and United Airlines, founded the world's first and largest airline alliance, Star Alliance.
The genesis of Thai's later financial difficulties has been attributed to actions taken in the 1990s when Thai Airways began "buying every type of plane that was being manufactured,..." Different models meant that the airline had to train an army of technicians to keep differing air frames and engines from both General Electric and Rolls-Royce airworthy, significantly inflating maintenance costs.
, Phuket Airport, 2008

2000s: Airline brand renewal and financial difficulties

In the first decade of the 21st century, Thai Airways continued its route network expansion with new services to Chengdu, Busan, Chennai, Xiamen, Milan, Moscow, Islamabad, Hyderabad, Johannesburg, and Oslo.
Using the Airbus A340-500 fleet it acquired in 2005, Thai commenced non-stop flights between Bangkok and New York, its first non-stop service to North America. The airline later converted an existing one-stop service to Los Angeles into a non-stop flight using the same aircraft type. Citing very high fuel costs, Thai discontinued the New York service in July 2008, even though the airline had been able to fill 80 per cent of the seats. The service to Los Angeles was again reverted to one-stop service via Seoul on 1 May 2012, leaving the airline without a non-stop service between Thailand and North America. The A340s used were phased out, replaced by the Boeing 777-200ER for the Bangkok–Seoul–Los-Angeles route. Although the previous A340 used for non-stop services was not subject to ETOPS, the phasing in of the 777 with one-stop service will be indefinite for years to come; the airline has no plans to pursue newer North America destinations or purchase the Boeing 747-8 for trans-Pacific routes since is operating the Airbus A380.
In 2006, Thai moved its hub to the new Suvarnabhumi Airport. Coinciding with the arrival of new aircraft in the mid-2000s, as well as its new hub in Bangkok, the airline launched a brand renewal by introducing new aircraft livery, new aircraft seating, and revamped ground and air services.
The 2000s also saw Thai expand its Thai airport network beyond its Bangkok hub. The airline launched non-stop flights from Phuket to Tokyo–Narita, Seoul–Incheon and Hong Kong.
During the late-2000s, Thai's growth was hampered by a combination of internal and external factors, including a spike in fuel prices, domestic political conflict in Thailand, and the global economic crisis of the late-2000s. In 2008, after achieving profitability for the previous 40 years, Thai recorded a loss for the first time in its history of around 21 billion baht. The airline blamed high fuel costs and Thailand's political turmoil. As of Q2 2009, after a series of restructuring initiatives, including a two-year deferral of its Airbus A380 deliveries, the carrier returned to a net profit of 2.5 billion baht.
Thai's need for reform became evident in the first decade of the 21st century, but reforms, when they came, were invariably cut short. Thai's problems were threefold: ineffective leadership at the top; inexperienced boards; and a coddled union. Piyasvasti Amranand took Thai's helm in October 2009 after serving as energy minister. At Thai, he is still regarded as a true reformer, imposing salary cuts for senior executives as part of his drive to reduce costs. He was voted out by the board in 2012 for what may have been political reasons. The board of directors was, after the 2014 Thai coup d'état, packed with military brass. Five civilian members were purged and replaced with five Royal Thai Air Force generals, as was the board's chairman. The appointments ended Thai's policy of only appointing technocrats to the board. Three RTAF generals remain on the 2020 board; they have no experience running listed companies or restructuring loss-making airlines. Concomitantly, employees at Thai enjoyed an overprotected status. Salary increases based on length of employment led to senior captains earning more than the CEO.

2010s: Fleet renewal and expansion

While celebrating its fiftieth anniversary in 2010, Thai, led by its president, Piyasvasti Amranand, drafted new plans for the airline's future, including aircraft fleet renewal and an upgrade of existing services. Thai placed orders for a number of aircraft, including the Boeing 787 and Airbus A350, and it launched a refurbishment of its Boeing 747 and 777 cabins. Mindful of rising fuel costs, the airline phased-out its most inefficient aircraft, including its Airbus A340-500s. The airline took delivery of its first Airbus A380 aircraft in the second half of 2012, intending to eventually deploy the aircraft on its core European routes.
THAI resumed network expansion with the resumption of flights to Brussels, in addition to a new non-stop flight from Stockholm and Copenhagen to Phuket. At the same time, the Greek debt crisis caused Thai to suspend its services to Athens.
As part of THAI's broader growth strategy in the region, THAI launched a regional carrier with light-premium services, Thai Smile, which operates the narrow-bodied Airbus A320-200 on regional and domestic routes. The new airline began commercial operations in July 2012, after its first A320s were received.
Thai expects to be the first carrier in Asia to fly commercial flights using biofuels. The carrier launched the initiative with experimental flights in December 2011 as part of its Corporate Social Responsibility program, otherwise known as "Travel Green". Thai hopes to stimulate sustained biofuel production in Thailand by working with Thai government agencies and regional corporate partners, such as PTT Public Company Limited. The effort aims to reduce carbon dioxide emissions in regional air travel as well as position Thailand to be the "bio hub" of Asia.
In April 2015, after an audit of the Thai Department of Civil Aviation, Thailand was downgraded from Category 1 to Category 2 due to negative audit results from the International Civil Aviation Organization. On 1 December 2015, the US Federal Aviation Administration announced their reassessment of the safety rating for Thailand, downgrading it from a Category 1 to Category 2 country. The FAA stated, "U.S. and Thai aviation officials have a long-standing cooperative relationship and both our countries work continuously to meet the challenge of ensuring aviation safety. A Category 2 International Aviation Safety Assessment rating means that the country either lacks laws or regulations necessary to oversee air carriers in accordance with minimum international standards, or its civil aviation authority—a body equivalent to the FAA for aviation safety matters—is deficient in one or more areas, such as technical expertise, trained personnel, record-keeping, or inspection procedures. With a Category 2 rating, Thailand's air carriers can continue existing routes to the United States but they won't be allowed to establish new routes to the United States."
The European Aviation Safety Agency declined to blacklist any Thai carriers following a review of certain carriers in November 2015. Thai later received third country operator certification from the EU, effective 15 December 2015, authorizing the carrier to continue flying to the EU for the foreseeable future.
In July 2015, Thai announced the planned cancellation of service to Los Angeles after 25 October 2015, marking the end of US service.
In June 2016, as a result of its restructuring plan, Thai announced it would commence thrice-weekly Tehran service. The service ended on 28 February 2018 and resumed Moscow service from October and November 2016 respectively. The airline also considered a return to the US using Boeing 787-9 by 2017. However, Charamporn Jothikastira, THAI president, turned down the possibility of returning to Los Angeles or New York City due to losses in the past. Instead, Thai considered other cities such as San Francisco and Seattle. While Thai Smile, its subsidiary, is planning for new regional routes such as Cebu, Medan, Surabaya, Chandigarh, Shantou and Tianjin.
In August 2016, Thai introduced a new route network management system. Following implementation, flight schedules were synchronized, allowing international passengers to transit via Bangkok more conveniently. Thai planned to adjust 13 route schedules mainly in Japan, Australia, and India. The routes that have been announced are Perth and Brisbane.
On 23 September 2016, Thai Smile, Thai's subsidiary announced new services to Gaya, Varanasi, Jaipur, and Lucknow in India marking the expansion of Thai's Asian network.
In the fourth quarter of 2016, Thai Smile vowed to resume its suspended routes and Thai's terminated regional routes to Da Nang, Kota Kinabalu, Luang Prabang and Mandalay. Also the airline has considered launching new services to Hangzhou and Zhengzhou.

Rolls-Royce engine procurement

In January 2017, a four year investigation by the UK's Serious Fraud Office determined that aircraft engine-maker Rolls-Royce had paid bribes to Thai Airways employees and government employees in Thailand to secure orders for the Rolls-Royce T800 engine for its Boeing 777-200s. Rolls-Royce admitted to the charge and agreed to pay penalties. The illicit payments of US$36.38M took place between 1991 and 2005. Bribes were paid in three s:
The government rejected calls for Prime Minister Prayut Chan-o-cha to use his Section 44 powers to cut through red tape in the investigation of the Rolls-Royce bribery scandal. Response from the Thai government's National Anti-Corruption Commission to information provided by the SFO, is said to be "tepid" and "...could be more embarrassing than the scandal itself."

Corporate

Financials

As of October 2019, Thai's accumulated debt amounted to more than 100 billion baht, prompting a deputy transport minister to question "...how serious the airline's executives were in dealing with the worsening financial situation." Thai reported a net loss of 4.68 billion baht in the third quarter of 2019 and a 10.91 billion baht net loss for the first nine months of 2019. Thai's president lamented that, "...such losses were normal for airlines amid fierce competition and price dumping to win customers," a statement contradicted by the performance of other airlines in the region such as VietJet Air.
In 2019, Thai's net loss widened to 12.2 billion baht, up from Thai's net loss of 11.6 billion baht in 2018 and 2.11 billion in 2017.
For calendar year 2017, Thai posted revenues of 190,535 million baht, net income of million baht, and total assets of 280,775 million baht. In the first half of 2018, Thai reported a net loss of 381 million baht.

Calendar year:2008200920102011201220132014201520162017
Turnover 202,606163,875184,270194,342216,743207,711203,889192,591181,446191,946
Net Profit / Loss 7,34414,7446,22915
Employees25,88425,84825,41225,32324,95222,86421,99822,370
Passengers 18.718.518.218.420.621.519.121.222.224.6
passenger change year-on-year1.2%1.7%1.3%12.1%4.3%11.2%11.%4.7%10.3%
Passenger load factor 68.265.873.670.476.674.168.972.973.479.2
Aircraft 89919089951001029595100
Notes/sources


At the commencement of 2014, Thai was subject to a rumor that the company would declare bankruptcy in May 2014. Listed on the Thai stock exchange, the company was formerly a state enterprise—until 22 May 2020—in which the finance ministry held a stake of up to 51 per cent. In a statement to the media, Chokchai Panyayong, the airways' senior executive vice-president and acting president, stated: "Thai has never once defaulted. Despite its loss in the third quarter of last year, the company still has high liquidity and has a clear plan for debt repayment." He further explained that the carrier's loss of 6.35 billion baht in the third quarter of last year was the result of the company's unsuccessful plan to attract more customers. Thai's financial loss for 2014 was reported to be at 15.6 billion baht, 3.6 billion baht higher than the previous year. Thai blamed declining tourist arrivals from North Asia owing to political unrest in Thailand during the year, but capacity figures from Flightglobal's Innovata Network Data service suggest that Europe was probably an even bigger drain on the bottom line during the year.

2018 recovery plan

Thai's new management team has set itself the goal of returning to "sustainable profitability" by 2022 as well as joining the ranks of the world's top five airlines. The centerpiece of its turnaround plan is its proposed 100 billion baht purchase of 23 new aircraft. THAI's chairman pointed to its aging fleet as being expensive to maintain. THAI's 89 aircraft have an average age of 9.3 years compared with competitor Singapore Airlines average age of 7.6 years. Thai's chairman said the company has not yet determined "...what aircraft and type we need to buy because we have yet to finalize financing."
Thai's recovery plans include teaming up with state enterprises Airports of Thailand PCL and Krung Thai Bank to help drive the carrier to profitability. The team's "first task" is to deliver more tourists to 55 "second-tier" provinces. The Tourism Authority of Thailand will assist the team by creating a new campaign, "More Local", to drive tourism to less visited corners of the nation. AOT, which operates Thailand's six international airports, will invest 220 billion baht in infrastructure to increase airport capacity from 2018's 80 million passengers to 185 million in ten years. KTB's contribution to the effort consists of creating new payment solutions for tourists and ramping up travel promotions.

Management issues

Political interference, corruption and abuse of authority have been persistent issues in Thai's management. Speaking at the World Economic Forum on East Asia, former president Piyasvasti Amranand, who had been abruptly dismissed in May 2012, cited Thai's procurement of A340-500s as examples of mismanagement influenced by corruption and political meddling, resulting in operational losses.
At an extraordinary board meeting held on 27 March 2020, Mr. Chakkrit Parapuntakul, Second Vice Chairman, was appointed as acting president of Thai Airways effective 11 April 2020.

2020 debt restructuring

The Thai government stepped in to provide Thai with a 50bn baht loan guarantee in May 2020 and reaffirmed the airline's status as a state enterprise. The move was taken in the absence of a "get well" plan. A rehabilitation plan is expected to be submitted before the end of May 2020. A week later, the bailout loan was withdrawn and the cabinet replaced it with a plan have Thai file with the Central Bankruptcy Court for debt restructuring. As of May 2020, the airline is 240bn baht in debt. Its main creditors are the state-owned Krungthai and Government Savings Banks. The 50bn baht loan it had sought from the government would have kept it afloat for only five months. An 80bn baht capital infusion would have been needed later.
Thai Airways lost its state enterprise status on 22 May 2020 when the Finance Ministry sold off a 3.17% stake in Thai to the Vayupak 1 Fund, thus reducing its former majority shareholding to 47.86%. Thai has appealed to the government for help to forestall the seizure of its aircraft by foreign creditors. The airline sought government help because it has contracts and legal obligations that can only be resolved by the state. These issues must be dealt with before Thai enters debt rehabilitation. Concurrently, investigators are looking into anomalies in Thai ticket sales in 2019. The Transport Ministry reported that Thai ticket sales and freight revenues totalled 140bn baht in 2019, yet Thai had 25.4m passengers at an average ticket price of 6,081 baht, a total of 154.5bn baht. A senior prosecutor, Wanchai Roujanavong, had earlier warned that, "...the proposed rehabilitation of Thai Airways International the opening of a Pandora's Box, which will expose extensive corruption in the ailing national flag carrier which has hitherto been hidden from the public."

Destinations

Codeshare agreements

Thai Airways codeshares with the following airlines:
Thai Airways operates a fleet of all widebody aircraft from Airbus and Boeing, totaling 75 aircraft as of 30th June 2020.

Aircraft maintenance centres

Thai maintains three maintenance centres, at U-Tapao International Airport, Don Mueang International Airport, and Suvarnabhumi Airport. The centers service aircraft belonging to other airlines in addition to Thai aircraft.

Thai Technical

Thai Technical is certified internationally by the Federal Aviation Administration, the Joint Aviation Authorities, the European Aviation Safety Agency Part-145 Maintenance Organisation, and the Japan Civil Aviation Bureau for facilities at Don Mueang International Airport and Suvarnabhumi Airport. It has also received its Requalifier Identification Certificate from the United States Department of Transportation for its operations at U-Tapao International Airport and Suvarnabhumi Airport.
It is certified domestically by the Department of Civil Aviation for all three of its facilities in Thailand.
On 27 February 1998, the Department received its ISO 9002 certification from Bureau Veritas Quality International, with ISO 14001 certification granted by the same agency on 16 March 2001.

Hygiene

Thai initiated a program entitled "The Most Hygienic In-Cabin Environment Program" with an emphasis on air quality, surface cleanliness, and food safety. The program includes removal of all in-flight disposable materials after flights, sterilization and fumigation of all cabin equipment, and inspection of the air-circulation system. A special audit process is also carried out for the cleaning and sanitization of aircraft systems by a team of specialists. These measures are applied to the entire Thai fleet.
Thai was the first airline to install hospital-grade air-filter True HEPA, capable of intercepting up to 99.99 per cent of dust particles and microorganisms on every flight. The World Health Organization awarded the airline a plaque for the implementation of its in-cabin management system in 2004. It was the first award of its kind to be presented to a private organization.

Cabin services

Royal First Class (First Class)

Thai's Royal First Class seats, manufactured by B/E Aerospace, were introduced with the arrival of the Airbus A340-600. These seats are also available on selected Boeing 747-400 aircraft. A new version of Royal First Class seating in a suite or enclosure configuration is available on Thai's Airbus A380-800 aircraft and select Boeing 747-400 aircraft since the 2012 refurbishment.

Royal Silk Class (Business Class)

Thai's Royal Silk Class seats have been installed on all Thai aircraft. The angled shell design seats have of pitch and a width of. Prior to refurbishment, Royal Silk seats on 777-300ERs are sold as premium economy class seats on Scandinavian routes and Moscow. A new set of Royal Silk seats are available on THAI's Airbus A380-800s, Boeing 777-300ERs, Boeing 787-8s, and Airbus A350-900s. After the delivery of the new 787-9s to THAI, the Zodiac Cirrus or Reverse Herringbone seats are now available on board the new aircraft.

Economy Class

Thai's Economy Class offers between seat pitch depending on the aircraft type. Personal screens with AVOD are present on the Airbus A380-800, Airbus A330-300, Airbus A350-900, Boeing 747-400, Boeing 777, Boeing 787-8/-9 aircraft.

Royal Orchid Plus

Royal Orchid Plus is Thai's frequent flyer program. It has a membership of over two million people. There are two types of miles which can be accrued with a Royal Orchid Plus account: Eligible Qualifying Miles on flights of THAI and its subsidiaries and codeshare and Star Alliance partners as well as Qualifying Miles are the miles flown as well as the bonus miles earned from travel in particular classes of service on THAI and Star Alliance airlines. Royal Orchid Plus miles are earned based on the paid class of travel. There are four tiers in the Royal Orchid Plus program: Member, Silver, Gold and Platinum, depending on the Q Miles earned in one calendar year.

Branding

The current safety video, 5 minutes and 27 seconds long was introduced in 2018. Sueb Nakhasathien Foundation president Rungsit Kanjanavanit stated his belief that the video does not sufficiently reflect Thai culture.

Accidents and incidents