Mobile phone industry in Japan
The Japanese mobile phone industry is one of the most advanced in the world. As of July 31, 2013 there were 139,180,300 mobile phones in use in Japan. This is 110 percent of Japan's total population according to the Ministry of Internal Affairs and Communications.
In Japanese, mobile phone handsets are often referred to as simply keitai denwa or keitai for short.
History
- In the year 1979, Nippon Telegraph and Telephone launched the world's first first generation mobile phone service in Tokyo as a car phone.
- In 1985, NTT offered Japan's first mobile phone service, called the "Shoulder Phone."
- In 1988, Mobile Communication Group, which later was absorbed into KDDI, started mobile phone service
- In 1993, NTT Docomo started its first digital mobile phone service, using a Time division multiple access variant called Personal Digital Cellular.
- In 1994, Digital Phone Group and Tu-Ka Group, both of which later became SoftBank Mobile, started mobile phone service. In the same year, DDI Pocket, a subsidiary of KDDI, started PHS mobile phone service.
- In 1999, NTT Docomo started i-mode Internet service.
- In 2001, NTT Docomo premiered the world's first Third Generation mobile phone service, using W-CDMA technology called FOMA.
- In 2002, KDDI started 3G service in Okinawa, using CDMA2000 technology. In the same year, J-Phone started 3G service using W-CDMA technology.
- In 2003, J-Phone changed its name to Vodafone.
- In 2006, Vodafone Japan was purchased by SoftBank and renamed to SoftBank Mobile. In the same year, MNP was introduced.
- In 2007, Japanese regulator introduced new guideline for unbundling new handset price and service plan.
- In 2010, SoftBank Mobile stopped all non-3G services, focusing on 3G service only.
- In 2012, NTT Docomo stopped 2G services, which also made its car phone service to end.
Providers
NTT Docomo
DoCoMo was spun off in 1991 from Nippon Telegraph and Telephone, NTT Docomo first offered its second-generation service known as Personal Digital Cellular. It now offers a 3G service using W-CDMA technology known as FOMA. The company is operating a world band W-CDMA network at 2100 MHz. As of February 2019, the number of subscribers is 79 million.KDDI
KDDI was formed by the merger of KDD, DDI, and IDO in 2000. They offer the au mobile phone service: its second generation service, using CDMA technology, and 3G service, using CDMA2000. Their operating bands are 800 MHz and 2100 MHz. As of March 2016, there are 46 million subscribers.SoftBank Mobile
Softbank Mobile is a subsidiary of Softbank. Softbank purchased Vodafone Japan at $15b in 2006. Softbank Mobile now offers 3G, 4G and 5G services using W-CDMA technology at 2100 MHz. Softbank Mobile was also the exclusive service provider of Apple's iPhone in Japan until November 2011. As of March 2016, there were 40 million subscribers.Y!mobile
Y!mobile, formerly EMOBILE, is the most recent entrant into the 3G market. Beginning in 2005, it has provided 3G data and voice service coverage to 90% of the Japanese population through its own network and a roaming agreement with NTT Docomo. Their band is 1700 MHz which is not compatible with other area's W-CDMA phone. As of December 2013, the projected subscriber base was over 10 million subscribers.Industry
The Japanese mobile phone market is known for its extremely competitive and saturated market, which, combined with a complex regulatory environment, has led to growing consolidation among manufacturers and providers alike.Mobile telecommunications operating licenses are administered by the Ministry of Internal Affairs and Communications. In Japan, there have never been band license auctions. Usually MIC issues operating licenses by just paper checking.
Collaboration by the various companies can be seen at the Yokosuka Research Park, near NTT's Yokosuka R&D Center, where many manufacturers have research and development laboratories offices. An outdoor testing site is also located there.
Since the introduction of new regulations about unbundling service plan and handset prices in 2008, the Japanese handset market has shrunk. At its peak in 2007, the total handset shipping amount was roughly 52M units. However, the number for 2009 was roughly 32M units. This caused a serious recession for the handset industry and a consolidation of companies due to the reliance which handset vendors had on the Japanese market.
Japan's PHS technology has been exported to China, Taiwan, and other countries. NTT Docomo's i-mode web technology had been used by Australia's Telstra, Russia's Mobile TeleSystems, UK's O2 and a few other mobile service providers overseas. NTT has been one of the main contributors to the 3G W-CDMA standard. NTT Docomo collaborated with AT&T Mobility to set up a 3G-compatible mobile phone network in Hawaii.
Handsets
Manufacturers
The following manufacturers have marketed and sold handsets within Japan:Japanese
Non-Japanese
Sanyo Electric, although formerly an independent manufacturer of handsets, sold its handset business to Kyocera in 2008. Mitsubishi Electric exited the mobile phone market in April 2008. Nokia discontinued development of mobile phones for the Japanese market in 2009. The DoCoMo M702iS, released in December 2006, was the last Motorola phone launched in Japan until their return to the market in 2011.
Japanese manufacturers have had difficulty marketing their phones overseas. In 2009, out of all Japanese handset manufacturers, Sony Ericsson sold the most handsets worldwide ; domestically, Sharp sold one quarter of the Japanese market, followed by Fujitsu, Panasonic, NEC and Kyocera.
Operating system
Japan's mobile phones traditionally used the ITRON operating system, but as the functions become more complex, they moved over to more generally used operating systems, such as Symbian OS, Embedded Linux, Windows Mobile and Android. Most handsets on the market today use Android or iOS.Language input
Input on mobile phones is performed using hiragana, katakana, kanji, and alphanumeric characters. A character mode function allows the user to select from among these types of character input. Kanji characters are selected by first inputting hiragana, then converting the characters. Kana characters are laid out on the mobile phone keys in the 50 character table format: A-column characters on 1 key, Ka-column characters on the 2 key, etc.The alphabetic character mode allows input of Roman characters; however, English-language word prediction is rarely implemented in Japanese handsets. Support for other languages and character sets, such as French, Russian, and Chinese, is not standard on handsets from domestic manufacturers.
Other characteristics
The Japanese are known for their development of emoji and Emoticon to express emotions in email messages. A large number and variety of emoji and kaomoji are available on handsets. Foreign manufacturers, in order to ensure compatibility with Japanese-made handsets, have introduced emoji on their handsets around the world. Gmail and other email services have also introduced emoji'' that can be sent and received from mobile handsets as well as computers.Unique business practices
- All handsets sold in Japan were formerly "locked" for use in Japan only, due to the demands of service providers. Likewise, providers also refused to sell USIM cards by themselves without a handset or for a handset brought in from overseas, although NTT DoCoMo has recently relaxed this business practice. In accordance with the recommendations of the Ministry of Internal Affairs and Communications' mobile business consultative committee, some Japanese phone manufacturers began to produce unlocked handsets in 2011. Sharp, Fujitsu, NEC and Panasonic now offer a number of unlocked handsets..