Major League Baseball on ABC


Major League Baseball on ABC is the de facto title of a program that televises Major League Baseball games on the American Broadcasting Company. The program has appeared in various forms c. -, -, and -. ABC has not televised Major League Baseball since Game 5 of the 1995 World Series.

History

1950s

In, ABC-TV executive Edgar J. Scherick broached a Saturday Game of the Week, TV sport's first network series. At the time, ABC was labeled a "nothing network" that had fewer outlets than CBS or NBC. ABC also needed paid programming or "anything for bills" as Scherick put it. At first, ABC hesitated at the idea of a nationally televised regular season baseball program. ABC wondered how exactly the Game of the Week would reach television in the first place and who would notice if it did? Also, Major League Baseball barred the Game of the Week from airing within 50 miles of any ballpark. Major League Baseball according to Scherick, insisted on protecting local coverage and didn't care about national appeal. ABC, though, did care about the national appeal and claimed that "most of America was still up for grabs."
In April 1953, Edgar Scherick set out to sell teams rights but instead, only got the Philadelphia Athletics, Cleveland Indians, and Chicago White Sox to sign on. These were not "national" broadcast contracts since they were assembled through negotiations with individual teams to telecast games from their home parks. It was until the Sports Broadcasting Act of 1961, that antitrust laws barred "pooled rights" TV contracts negotiated with a central league broadcasting authority.
In, ABC earned an 11.4 rating for their Game of the Week telecasts. Blacked-out cities had 32% of households. In the rest of the United States, 3 in 4 TV sets in use watched Dizzy Dean and Buddy Blattner call the games for ABC. CBS took over the Saturday Game in 1955 retaining Dean/Blattner and McColgan/Finnegan as the announcing crews and adding Sunday coverage in. As Edgar Scherick said, "In '53, no one wanted us. Now teams begged for "Game"'s cash."
In, ABC broadcast the best-of-three playoff series between the Milwaukee Braves and Los Angeles Dodgers. The cigarette company L&M was in charge of all of the telecasts. George Kell and Bob DeLaney were the announcers.

1960s

1960-1961

In, ABC returned to baseball broadcasting with a series of late-afternoon Saturday games. Jack Buck and Carl Erskine were the lead announcing crew for this series, which lasted one season. ABC typically did three games a week. Two of the games were always from the Eastern or Central Time Zone. The late games were usually San Francisco Giants or Los Angeles Dodgers' home games. However, the Milwaukee Braves used to start many of their Saturday home games late in the afternoon. So if the Giants and Dodgers were both the road at the same time, ABC still would be able to show a late game.
One other note about ABC baseball coverage during this period. Despite temporarily losing the Game of the Week package in 1961, ABC still televised several games in prime time. This occurred as Roger Maris was poised to tie and subsequently break Babe Ruth's regular season home run record of 60. As with all Major League Baseball games in those days, the action was totally blacked out of major league markets. As a matter of fact, as documented in the HBO film 61*, the Maris family was welcomed into ABC's Kansas City, Missouri affiliate KMBC-TV so they could watch the in-house feed of the game, which was blacked out of Kansas City.
On September 20, 1961, Bob Neal and Hank Greenberg called a baseball game for ABC in prime time between Roger Maris and the New York Yankees and Baltimore Orioles.

1965

In, ABC provided the first-ever nationwide baseball coverage with weekly Saturday broadcasts on a regional basis. ABC paid $5.7 million for the rights to the 28 Saturday/holiday Games of the Week. ABC's deal covered all of the teams except the New York Yankees and Philadelphia Phillies and called for two regionalized games on Saturdays, Independence Day, and Labor Day. Each Saturday, ABC broadcast two 2 p.m. games and one 5 p.m. game for the Pacific Time Zone. ABC blacked out the games in the home cities of the clubs playing those games. Major League Baseball however, had a TV deal with NBC for the All-Star Game and World Series. At the end of the season, ABC declined to exercise its $6.5 million option for, citing poor ratings, especially in New York.
According to ABC announcer Merle Harmon's profile in Curt Smith's book Voices of Summer, in, CBS' Yankee Game of the Week beat ABC in the ratings in at least Dallas and Des Moines. To make matters worse, local television split the big-city audience. Therefore, ABC could show the Cubs vs. the Cardinals in the New York market, yet the Mets would still kill them in terms of viewership. Harmon, Chris Schenkel, Keith Jackson, and Ken Coleman served as ABC's principal play-by-play voices for this series. Also on the network's announcing team were pregame host Howard Cosell and color commentators Leo Durocher, Tommy Henrich, Warren Spahn, and Hall of Fame Brooklyn Dodger great Jackie Robinson. According to ABC Sports producer Chuck Howard, " had a high, stabbing voice, great presence, and sharp mind. All he lacked was time."
The announcing duos were generally, Chris Schenkel-Leo Durocher and Merle Harmon-Jackie Robinson. For instance, the team of Schenkel and Durocher called the San Francisco-New York Mets contest on April 17, Milwaukee-Pittsburgh contest on August 21, and the San Francisco-Los Angeles on September 6. The San Francisco-Los Angeles game on Labor Day was the first meeting between those two clubs since a melee from about two weeks prior involving Giants pitcher Juan Marichal cracking Dodgers catcher John Roseboro on the head during a brawl. Jackie Robinson worked with Merle Harmon on at least, the St. Louis-Cincinnati contest on April 24.
It was around this time that ABC suggested that Major League Baseball reduce their regular season schedule to just 60 games. ABC wanted the on the games to only be played on weekends. They also wanted to promote it the way that football is promoted, as a major television event.

1970s

Under the initial agreement with ABC, NBC, and Major League Baseball, both networks paid $92.8 million. ABC paid $12.5 million per year to show 16 Monday night games in 1976, 18 in the next three years, plus half the postseason and the All-Star Game in even numbered years. NBC paid $10.7 million per year to show 25 Saturday Games of the Week and the other half of the postseason and the All-Star Game in odd numbered years. marked the first time that all LCS games were televised nationally. Major League Baseball media director John Lazarus said of the new arrangement between NBC and ABC "Ratings couldn't get more from one network so we approached another." NBC's Joe Garagiola wasn't very fond of the new broadcasting arrangement at first saying "I wished they hadn't got half the package. Still, "Game", half of the postseason - we got lots left."

1976-1977

In, ABC picked up the television rights for Monday Night Baseball games from NBC. For most of its time on ABC, the Monday night games were held on "dead travel days" when few games were scheduled. The team owners liked that arrangement as the national telecasts didn't compete against their stadium box offices. ABC on the other hand, found the arrangement far more complicated. ABC often had only one or two games to pick from for each telecast from a schedule designed by Major League Baseball. While trying to give all of the teams national exposure, ABC ended up with far too many games between sub.500 clubs from small markets. Reviewing the network's first two weeks of coverage for Sports Illustrated, William Leggett opined: "It may be unfair to say that Monday Night Baseball, as it has been presented by ABC so far this season, is the worst television treatment ever given a major sport, because by all odds somebody at sometime must have done something worse. But it is difficult to remember when or where that might have happened."
On the flip side however, ABC Sports head Roone Arledge brought in then innovative concept of a center field camera. This camera is behind the pitcher that looks at the batter's face. ABC Sports had to gain special permission from both Major League Baseball and the home team to put the camera in center field.
Just like with Monday Night Football, ABC brought in the concept of the three-man-booth to their baseball telecasts. Said ABC Sports head Roone Arledge "It'll take something different for it to work - i.e. curb viewership yawns and lulls with Uecker as the real difference", so Arledge reportedly hoped. Prince disclosed to his broadcasting partner Jim Woods about his early worries about calling a network series for the first time. Prince for one, didn't have as much creative control over the broadcasts on ABC as he did calling Pittsburgh Pirates games on KDKA radio. On the June 7, 1976 edition of Monday Night Baseball, Prince returned to Three Rivers Stadium, from which he had been exiled for over a year. Although Prince received a warm reception, he was confused when the next day the Pittsburgh Post-Gazette read: "Ratings are low, negative reviews rampant." Critics ripped ABC's coverage for such things as its camera work and its choice of announcers: Bob Prince was accused of a National League bias, while Bob Uecker was considered to be just a Don Meredith clone.
June 28, 1976, the Detroit Tigers faced the New York Yankees on Monday Night Baseball, with 47,855 attending at Tiger Stadium and a national television audience, Tigers pitcher Mark "The Bird" Fidrych talked to the ball and groomed the mound, as the Tigers won, 5-1 in a game that lasted only 1 hour and 51 minutes. After the game, the crowd would not leave the park until Fidrych came out of the dugout to tip his cap.
For ABC's coverage of the 1976 All-Star Game, the team of Bob Prince, Bob Uecker and Warner Wolf alternated roles for the broadcast. For the first three innings, Prince did play-by-play with Wolf on color commentary and Uecker doing field interviews. For the middle innings, Uecker worked play-by-play with Prince on color and Wolf doing the interviews. For the final three innings, Wolf worked play-by-play with Uecker on color and Prince doing interviews.
Bob Prince was gone by the fall of 1976, with Keith Jackson, Howard Cosell, and guest analyst Reggie Jackson calling that year's American League Championship Series. On the subject of his dismissal from ABC, Bob Prince said "I hated Houston, and ABC never let me be Bob Prince." MLB commissioner Bowie Kuhn strongly objected to ABC's recruitment of Howard Cosell because of comments by Cosell in recent years about how dull baseball had become. But Roone Arledge held the trump card as the contract he had signed with Major League Baseball gave ABC the final say over announcers. So Cosell worked the 1976 ALCS and became a regular member of Monday Night Baseball the next season.
The 1976 League Championship Series marked the first time that all LCS games were televised nationally. ABC also in 1976, started a trend of using active players who missed the playoffs as postseason analysts, adding Reggie Jackson and Tom Seaver for the ALCS and NLCS respectively.
Keith Jackson was unavailable to call Game 1 of the 1976 ALCS because he had just gotten finished calling an Oklahoma-Texas college football game for ABC. Thus, Bob Uecker filled-in for Jackson for Game 1. Uecker also took part in the postgame interviews for Game 5 of the 1976 ALCS, while Warner Wolf did an interview of George Brett in the Kansas City locker room.
Still on the disabled list toward the end of the season, Mark Fidrych worked as a guest color analyst on a Monday Night Baseball telecast for ABC; he was subsequently criticized for his lack of preparation, as when play-by-play partner Al Michaels tried talking with him about Philadelphia Phillies player Richie Hebner and Fidrych responded, "Who's Richie Hebner?" As an American League player, Fidrych had never had to face Hebner, who played in the National League.
The 1977 World Series marked the first time that the participating teams' local announcers were not featured as booth announcers on the network telecast of a World Series. 1977 was also the first year in which one announcer provided all of the play-by-play for a World Series telecast. In previous years, the play-by-play announcers and color commentators had alternated roles during each game. Meanwhile, Yankees announcer Bill White and Dodgers announcer Ross Porter alternated between pregame/postgame duties on ABC and calling the games for CBS Radio. White worked the ABC telecasts for the games in New York while Porter did likewise for the games in Los Angeles.
"The Bronx is Burning"
was widely attributed with saying the famous phrase "the Bronx is burning". Cosell is credited with saying the quote during Game 2 of the 1977 World Series, which took place in Yankee Stadium on October 12, 1977. For a couple of years, fires had routinely erupted in the South Bronx, mostly due to low-value property owners setting their own properties ablaze for insurance money. During the bottom of the first inning, an ABC aerial camera panned a few blocks from Yankee Stadium to a building on fire, giving the world a real-life view of the infamous Bronx fires. The scene became a defining image of New York City in the 1970s. Cosell supposedly stated, "There it is, ladies and gentlemen, The Bronx is burning." This was later picked up by candidate Ronald Reagan, who then made a special trip to the Bronx, to illustrate the failures of then-contemporary politicians to address the issues in that part of New York City.
In 2005, author Jonathan Mahler published Ladies and Gentlemen, The Bronx is Burning, a book on New York in 1977, and credited Cosell with saying the title quote during the aerial coverage of the fire. ESPN produced a 2007 mini-series based on the book called The Bronx is Burning. Cosell's comment seemed to have captured the widespread view held at the time that New York City was on the skids and in a state of decline.
The truth was discovered after Major League Baseball published a complete DVD set of all of the games of the 1977 World Series. Coverage of the fire begins with Keith Jackson commenting on the enormity of the blaze, while Cosell added that President Carter had visited that area just days before. As the top of the second inning began, the fire was once again shown from a helicopter-mounted camera, and Cosell commented that the New York Fire Department had a hard job to do in the Bronx as there were always numerous fires. In the bottom of the second, Cosell informed the audience that it was an abandoned building that was burning and no lives were in danger. There was no further comment on the fire, and Cosell appears to have never said "The Bronx is Burning" during Game 2.

1978-1979

In, Baseball Hall of Famer Don Drysdale joined ABC Sports with assignments such as Monday Night Baseball, Superstars, and Wide World of Sports. In, Drysdale covered the World Series Trophy presentation. According to Drysdale "My thing is to talk about inside things. Keith does play-by-play. Howard's role is anything since anything can happen in broadcasting." When ABC released and then rehired him in, Drysdale explained it by saying "If there is nothing to say, be quiet." Ultimately, Drysdale seemed to be slowly phased out of the ABC picture as fellow Hall of Fame pitcher Jim Palmer was considered ABC's new poster child " superior looks and...popularity from underwear commercials." By 1989, Palmer would earn $350,000 from ABC for appearing on around ten regular season broadcasts and making a few postseason appearances.
For a national television audience, the 1978 American League East tie-breaker game aired on ABC with Keith Jackson and Don Drysdale on the call. Meanwhile, the game aired locally in New York on WPIX and on WSBK in Boston. Phil Rizzuto, Frank Messer and Bill White called the game on WPIX while Dick Stockton and Ken Harrelson called the game on WSBK. Also in, Keith Jackson called an Oklahoma-Texas college football game for ABC and then, flew to New York, arriving just in time to call Game 4 of the ALCS that same night.
In, the start of ABC's Monday Night Baseball coverage was moved back to June, due to poor ratings during the May sweeps period. In place of April and May prime time games, ABC began airing Sunday Afternoon Baseball games in September. The network also aired one Friday night game on July 13 of that year. On August 6, 1979 the entire Yankee team attended team captain/catcher Thurman Munson's funeral in Canton, Ohio. Teammates Lou Piniella and Bobby Murcer, who were Munson's best friends, gave eulogies. That night the Yankees beat the Baltimore Orioles 5–4 in New York, with Murcer driving in all five runs with a three-run home run in the seventh inning and a two-run single in the bottom of the ninth.

1980s

ABC hardly showed any baseball games during the regular season in the 1980s and when they did, it was only on either Monday or Thursday nights from the end of Sweeps Week in late May until the NFL preseason started in the first week of August, and then not again until the playoffs. ABC also had a clause where they could air a game the last day of the regular season if it had playoff implications, such as in 1987 in regards to the Detroit Tigers' American League East pennant chase against the Toronto Blue Jays. However, in 1986, ABC did do a number of early season Sunday afternoon games before they went into Monday Night Baseball.

1980-1982

ABC's contract was further modified prior to the season, with the network airing just five Monday Night Baseball telecasts in June of that year, followed by Sunday Afternoon Baseball in August and September. ABC did Sunday afternoon games late in the season in order to fulfill the number of games in the contract and to not interfere with Monday Night Football. Also in 1980, ABC. In the meantime, Don Drysdale filled-in for Jackson on play-by-play for the early innings. Meanwhile, ABC used Steve Zabriskie as a field reporter during the 1980 NLCS.
In, ABC planned to increase coverage to 10 Monday night games and eight Sunday afternoon games, but the players' strike that year ended up reducing the network's schedule to three Monday night and seven Sunday afternoon telecasts. Also in, as means to recoup revenue lost during a players' strike, Major League Baseball set up a special additional playoff round. ABC televised the American League Division Series while NBC televised the National League Division Series. The Division Series round wasn't officially instituted until 14 years later. Games 3 of the Brewers/Yankees series and Royals/Athletics series were aired regionally. On October 10, Keith Jackson called an Oklahoma-Texas college football game for ABC and missed Game 4 of the Milwaukee-New York series. In Jackson's absence, Don Drysdale filled-in for him on play-by-play alongside Howard Cosell. On a trivial note the ABC's affiliates, WTEN in Albany, New York and its satellite WCDC-TV in Adams, Massachusetts, as well as WIXT in Syracuse, New York, did not carry any of ABC's games at that time because of the New York Yankees games that were simulcasted from New York City's WPIX, movies, and syndicated series and specials among others in order to provide advertising for those extra money.
In, ABC aired 11 Monday night games and one Sunday afternoon game. Game 1 of the 1982 NLCS had to be played twice. In the first attempt, the Atlanta Braves led against the St. Louis Cardinals 1–0 behind Phil Niekro. The game was three outs away becoming official when the umpire stopped it. When the rain did not subside, the game was canceled. Game 1 began from the start the following night in a pitching match-up of Pascual Pérez for the Braves and longtime Cardinal starter Bob Forsch. Howard Cosell did not broadcast Game 2 of the 1982 NLCS because of his commitment of hosting the Pittsburgh Steelers' 50th Anniversary dinner in Pittsburgh on October 9, 1982, which was broadcast live on Pittsburgh's ABC affiliate, WTAE-TV and Pittsburgh's NBC affiliate, WPXI-TV. ABC's Jim Lampley interviewed the winners in the Cardinals' clubhouse after clinching the National League pennant in Game 3.
Also in 1982, Baltimore Orioles manager Earl Weaver announced he would retire at the end of the season, one which saw the Orioles wallow at the back of the pack for the first half of the year before climbing in the standings to just three games behind going into a season-ending four-game series against the division-leading Milwaukee Brewers at Baltimore's Memorial Stadium. The Orioles beat them handily in the first three games to pull into a first-place tie. The final game of the series, and the season, on October 3, would decide the AL East title. Televised nationally on a Sunday afternoon on ABC, the Orioles suffered a crushing 10-2 loss. After the game, the crowd called for Weaver to come out. This tribute to the retiring Weaver provided intense emotion against the backdrop of the season-ending defeat, as Weaver, in tears, stood on the field and applauded back to the fans, and shared words and an embrace with Brewers manager Harvey Kuenn.

1983-1989 television package

On April 7, 1983, Major League Baseball, ABC, and NBC agreed to terms of a six-year television package worth $1.2 billion. The two networks continued to alternate coverage of the playoffs, World Series, and All-Star Game through the 1989 season, with each of the 26 clubs receiving $7 million per year in return. The last package gave each club $1.9 million per year. ABC contributed $575 million for regular season prime time and Sunday afternoons and NBC paid $550 million for thirty Saturday afternoon games. ABC was contracted to televise 20 prime time regular season games a year in addition to other games. But ABC didn't come close to using that many, which meant they actually paid for games they weren't showing. To give you some perspective, ABC televised six prime time games in 1984 and eight 1985. They planned to again televise eight prime time games in 1986.
USA Network's coverage became a casualty of the new $1.2 billion TV contract between Major League Baseball, ABC and NBC. One of the provisions to the new deal was that local telecasts opposite network games had to be eliminated.
1983 marked the last time that local telecasts of League Championship Series games were allowed. In 1982, Major League Baseball recognized a problem with this due to the emergence of cable superstations such as WTBS in Atlanta and WGN-TV in Chicago. When TBS tried to petition for the right to do a "local" Braves broadcast of the 1982 NLCS, Major League Baseball got a Philadelphia federal court to ban them on the grounds that as a cable superstation, TBS cannot have a nationwide telecast competing with ABC's.
On June 6, 1983, Al Michaels officially succeeded Keith Jackson as the lead play-by-play announcer for Monday Night Baseball. Michaels, who spent seven seasons working backup games, was apparently very miffed over ABC Sports' delay in announcing him as their top baseball announcer. Unlike Jackson, whose forte was college football, Michaels had gigs with the Cincinnati Reds and San Francisco Giants before joining ABC in 1976. TV Guide huffed about Jackson by saying "A football guy, on baseball!" Jackson was unavailable for several World Series games in and because of conflicts with his otherwise normal college football broadcasting schedule. Thus, Michaels did play-by-play for games on weekends.
Earl Weaver was the #1 ABC analyst in, but was also employed by the Baltimore Orioles as a consultant. At the time, ABC had a policy preventing an announcer who was employed by a team from working games involving that team. So whenever the Orioles were on the primary ABC game, Weaver worked the backup game. This policy forced Weaver to resign from the Orioles' consulting position in October in order to be able to work the World Series for ABC.
The 1984 NLCS schedule allowed ABC to have a prime time game each weeknight even though Chicago's Wrigley Field did not have lights at the time. ABC used Tim McCarver as a field reporter during the 1984 NLCS. During the regular season, McCarver teamed with Don Drysdale on backup games while Al Michaels, Jim Palmer and Earl Weaver/Howard Cosell formed ABC's number one broadcasting team. For ABC's coverage of the 1984 All-Star Game, Jim Palmer only served as a between innings analyst.
Had the 1984 ALCS between the Detroit Tigers and Kansas City Royals gone the full five games, Game 5 on Sunday October 7, would have been a 1 p.m. ET time start instead of being in prime time. This would have happened because one of the presidential debates between Ronald Reagan and Walter Mondale was scheduled for that night. In return, ABC was going to broadcast the debates instead of a baseball game in prime time. Al Trautwig interviewed the Detroit Tigers from their clubhouse following their pennant clinching victory in Game 3.
In 1985, ABC announced that every game of the World Series would be played under the lights for the biggest baseball audience possible. Just prior to the start of the 1985 World Series, ABC removed Howard Cosell from scheduled announcing duties as punishment for his controversial book I Never Played the Game. In Cosell's place came Tim McCarver, who was beginning his trek of being a part of numerous World Series telecasts. Reportedly, by, Cosell was considered to be difficult to work with on baseball telecasts. Apparently, Cosell and Michaels got into a fairly heated argument following the conclusion of their coverage of the 1984 American League Championship Series due to Cosell's supposed drunkenness among other problems. Rumor has it that Michaels went as far as to urged ABC executives to remove Cosell from the booth. Ultimately, Michaels went public with his problems with Cosell. Michaels claimed that "Howard had become a cruel, evil, vicious person."
1986-1988
By, ABC only televised 13 Monday Night Baseball games. This was a fairly sharp contrast to the 18 games to that were scheduled in. The Sporting News believed that ABC paid Major League Baseball to not make them televise the regular season. No late season games in September were scheduled in 1986. TSN added that the network only wanted the sport for October anyway. Going into, ABC had reportedly purchased 20 Monday night games but only used eight of those slots. More to the point, CBS Sports president Neal Pilson said "Three years ago, we believed ABC's package was overpriced by $175 million. We still believe it's overpriced by $175 million."
During the 1986 season, Don Drysdale did play-by-play ABC's Sunday afternoon games, which aired until July, when Monday Night Baseball began. Al Michaels did the main Sunday game usually with Jim Palmer, while Drysdale and Johnny Bench did the backup contests. Keith Jackson, usually working with Tim McCarver did the #2 Monday night games. Bench took a week off in June, and also worked one game with Michaels as the networks switched the announcer pairings. While Drysdale worked the All-Star Game in Houston as an interviewer he did not resurface until the playoffs. Bench simply disappeared, ultimately going to CBS Radio.
On October 15, 1986, Game 6 of the NLCS ran so long, it bumped up against the start time of Game 7 of the ALCS. During Game 6 of the NLCS, color commentator Tim McCarver left the booth during the bottom of the 16th, in order to cover the expected celebration in the New York Mets' clubhouse. As a result, play-by-play man Keith Jackson was on the air by himself for a short time. Eventually, McCarver rejoined the broadcast just before the end of the game, watching the action on a monitor in the Mets' clubhouse, then doing the postgame interviews with the Mets. Meanwhile, Corey McPherrin, a sports anchor with WABC interviewed Mike Scott when he was presented with the 1986 NLCS MVP award after Game 6. During the late 1980s, McPherrin delivered in-game updates during ABC's Monday Night Baseball and Thursday Night Baseball broadcasts. In his last ever ABC assignment, Don Drysdale interviewed the winners in the Boston clubhouse following Game 7 of the 1986 ALCS.
For the 1987 World Series between the Minnesota Twins and St. Louis Cardinals, ABC utilized 12 cameras and nine tape machines. This includes cameras positioned down the left field line, on the roof of the Metrodome, and high above third base. There have been a few occasions when two Monday Night Football games were played simultaneously. In 1987, a scheduling conflict arose when Major League Baseball's Minnesota Twins went to Game 7 of the World Series, making the Hubert H. Humphrey Metrodome unavailable for the Minnesota Vikings' scheduled game that Sunday. Game 6 of the 1987 World Series was the last World Series game to not be played in prime time The game started at 4 p.m. Eastern Time. Another weekend afternoon sixth game was planned for, but since the World Series ended in five games, it was unnecessary.
Although Al Michaels, Jim Palmer and Tim McCarver had done the 1985 and 1987 World Series together as well as the 1986 All-Star Game, ABC did not team them on a regular basis on Monday Night Baseball until .
During the 1988 Writers Guild of America strike, networks benefited from sports programming, including NBC, which relied on the Summer Olympics in September and the World Series in October, and ABC, which in addition to its postseason baseball coverage, moved up the start time for the early weeks of Monday Night Football from 9 p.m. ET to 8 p.m. ET.
Come the 1988 League Championship Series, ABC under the guidance of new executive producer Geoffrey Mason, debuted fatter and wider graphics that gave off a cleaner, sharper look complete with a black border. ABC also debuted a new energetic, symphonic-pop styled musical theme, which would become an all-compassing theme of sorts for ABC Sports during this time period.
ABC's coverage of Game 2 of the 1988 NLCS didn't start until 10 p.m. ET due to a presidential debate. This is the latest ever scheduled start for an LCS game.
Gary Bender did play-by-play for the 1988 American League Championship Series between the Oakland Athletics and Boston Red Sox. Bender spent two years as the #2 baseball play-by-play man for ABC behind Al Michaels. Bender worked the backup Monday Night Baseball broadcasts as well as serving as a field reporter for ABC's 1987 World Series coverage. After Bender spent an entire summer developing a team with Joe Morgan, ABC brought in Reggie Jackson to work with the duo for the 1988 ALCS. According to Bender's autobiography Call of the Game, ABC's decision to bring in Jackson to work with Bender and Morgan caused problems:
During the spare time of his active career, Reggie Jackson worked as a field reporter and color commentator for ABC Sports. During the 1980s, Jackson was given the task of presiding over the World Series Trophy presentations.
After wrapping up his play-by-play duties for ABC's coverage of the 1988 ALCS, in which the Oakland swept Boston in four games, Gary Bender covered the postgame interviews in the victorious Los Angeles Dodgers' clubhouse following Game 7 of the 1988 NLCS against the New York Mets.
1989
In , ABC moved the baseball telecasts to Thursday nights in hopes of getting leg up against NBC's Cosby Show. Scott Muni, a disc jockey, who worked at the heyday of the AM Top 40 format and then was a pioneer of FM progressive rock radio, voiced promos for ABC's Thursday Night Baseball broadcasts. ABC was also still in-line to air a special Sunday afternoon telecast on October 1 in the event that the American League East race between the Toronto Blue Jays and Baltimore Orioles still hadn't been decided. But since the Blue Jays managed to clinch the divisional title the day prior, it wasn't necessary.
After braving the traumatic Loma Prieta earthquake and an all-time low 16.4 rating for the 1989 World Series, Al Michaels took ABC's loss of baseball to CBS as "tough to accept." Michaels added that "baseball was such an early stepchild at ABC and had come such a long way." Gary Thorne, who served as ABC's backup play-by-play announcer in 1989 and was an on-field reporter for the World Series that year, simply laughed while saying "Great reviews, just as ABC baseball ends." Meanwhile, Dennis Swanson, president of ABC Sports, noted in a statement that baseball had been a blue-chip franchise since 1976 for the network, which was disappointed to lose it. After ABC lost the Major League Baseball package to CBS, they aggressively counterprogrammed CBS' postseason baseball coverage with made-for-TV movies and miniseries geared towards female viewers.
According to ABC broadcast engineer Dan Rapak in the book Brought to You by..., ABC's coverage of the 1989 World Series was about to become a case study in financial stupidity. By this point in time, ABC Sports was well into cost-cutting mode and trying to avoid unnecessarily expenditure. ABC decided that in order to save money, there would be no satellite uplink trunk present at San Francisco's Candlestick Park. Instead, the feed from San Francisco back to ABC's headquarters in New York would take a complex, circuitous route. For starters, the signal would go from the truck to a telephone company room at the third level of the stadium. From there, the signal would be transmitted over a fiber optic cable onto the local phone company switching office. From there, the signal would be sent to KGO, ABC's owned-and-operated station in the San Francisco Bay Area. The signal would then pass through KGO's Master Control Room and soon uplinked to a satellite which relayed the signal to a downlink in Connecticut. Finally, the signal would be sent to the ABC Television Complex in New York.
Rapak added that in order to save further costs, ABC decided that an on-site telephone company technician wasn't really necessary. As such, ABC wouldn't pay to have him on site just in case any problems might have arise with the phone company's equipment. Not only that, but ABC merely rented a small standby generator to protect them in the event of a power failure. ABC's management decided that it would be too costly to have a large "transfer switch" shipped in from ABC Sports' field shop in Lodi, New Jersey. This particular switch would be able to shift the entire load of all the mobile units from local utility power to the generator with a single pull of a large lever. But since ABC's engineers who were working at Candlestick Park during the 1989 World Series had no means of quickly putting the generator into service should the need arise, they would have to instead, kill the utility power sources for safety. They would then have to disconnect more than a dozen huge power cables from the power boxes inside of the stadium. Next, they would have to physically drag the power cables outside of the stadium and reconnect all of them in order to turn the generator on. This in effect, meant that the changeover would've taken approximately 10 minutes, when it could've simply taken less than a minute.
Loma Prieta earthquake
As previously mentioned, Game 3 of the 1989 World Series was delayed by ten days due to the Loma Prieta earthquake. The earthquake struck at approximately 5:04 p.m. Pacific Time. At the moment the quake struck, ABC's color commentator Tim McCarver was narrating taped highlights of the previous Series game. Viewers saw the video signal begin to break up, heard McCarver repeat a sentence as the shaking distracted him, and heard McCarver's colleague Al Michaels exclaim, "I'll tell you what, we're having an earth—." At that moment, the feed from Candlestick Park was lost. The network put up a green ABC Sports graphic as the audio was switched to a telephone link. Michaels had to pickup a POTS phone in the press booth and call ABC headquarters in New York, at which point they put him back on the air. Michaels cracked, "Well folks, that's the greatest open in the history of television, bar none!" accompanied by the excited screams of fans who had no idea of the devastation elsewhere.
After about a 15-minute delay, ABC was able to regain power via a backup generator. ABC's play-by-play man, Al Michaels then proceeded to relay reports to Ted Koppel at ABC News' headquarters in Washington, D.C. Al Michaels was ultimately nominated for an Emmy for his on-site reporting at the World Series.
The Goodyear blimp was aloft above the ballpark to provide aerial coverage of the World Series. Blimp pilot John Crayton reported that he felt four bumps during the quake. ABC was able to use the blimp to capture some of the first images of the damage to the Bay Bridge.

1990s

After a four-year-long hiatus, ABC returned to baseball in .
Under a six-year plan, Major League Baseball was intended to receive 85% of the first $140 million in advertising revenue, 50% of the next $30 million, and 80% of any additional money. Prior to this, Major League Baseball was projected to take a projected 55% cut in rights fees and receive a typical rights fee from the networks.
After NBC was finished with their post-1994 All-Star Game six-week baseball coverage, ABC then picked up where NBC left off by televising six more regular season games. Joining the team of Michaels, McCarver, and Palmer was Lesley Visser, who served as the lead field reporter for the CBS' baseball coverage from 1990-1993. Visser was reuniting with McCarver, for whom she had worked with on CBS. The regular season games fell under the Baseball Night in America umbrella which premiered on July 16, 1994. On the subject of play-by-play man Al Michaels returning to baseball for the first time since the infamous 1989 World Series, Jim Palmer said "Here Al is, having done five games since and steps right in. It's hard to comprehend how one guy could so amaze." Meanwhile, Brent Musburger, CBS alumnus Jim Kaat, and Jack Arute became the secondary team for ABC.
In even-numbered years, NBC had the rights to the All-Star Game and both League Championship Series while ABC had the World Series and newly created Division Series. In odd-numbered years, the postseason and All-Star Game television rights were supposed to alternate.
ABC won the rights to the first dibs at the World Series in August 1993 after ABC Sports president Dennis Swanson won a coin toss by calling "heads." Ken Schanzer, who was the CEO of The Baseball Network, handled the coin toss. Schanzer agreed to the coin toss by ABC and NBC at the outset as the means of determining the order in which they'd divvy up the playoffs.
The long term plans for The Baseball Network crumbled when the players went on strike on August 12, 1994. In July 1995, ABC and NBC, who wound up having to share the duties of televising the 1995 World Series as a way to recoup, announced that they were opting out of their agreement with Major League Baseball. Both networks figured that as the delayed baseball season opened without a labor agreement, there was no guarantee against another strike. Both networks soon publicly vowed to cut all ties with Major League Baseball for the remainder of the 20th century.
Al Michaels would later write in his 2014 autobiography You Can't Make This Up: Miracles, Memories, and the Perfect Marriage of Sports and Television that the competition between the two networks could be so juvenile that neither ABC nor NBC wanted to promote each other's telecasts during the 1995 World Series. To give you a better idea, in the middle of Game 1, Michaels was handed a promo that read "Join us here on ABC for Game 4 in Cleveland on Wednesday night and for Game 5 if necessary, Thursday." Michaels however would soon add "By the way, if you're wondering about Games 2 and 3, I can't tell you exactly where you can see them, but here's a hint: Last night, Bob Costas, Bob Uecker, and Joe Morgan were spotted in Underground Atlanta." Naturally, Bob Costas soon made a similar reference to ABC's crew on NBC.
ABC Sports president Dennis Swanson, in announcing the dissolution of
The Baseball Network, said:
As previously mentioned, the network's final Major League Baseball game to date was Game 5 of the 1995 World Series. Calling the final out of the game, Al Michaels yelled, "Back to Georgia!" as the Cleveland Indians took Game 5; NBC carried the series-clinching 6th game two days later.

Aftermath

After losing its Major League Baseball broadcast rights again, this time to Fox, ABC counterprogrammed against Fox's postseason coverage by airing a mix of miniseries and TV-movies aimed at female viewers. One of the movies aired on ABC, Unforgiven, aired opposite Andy Pettitte's shutout in Game 5 of the 1996 World Series.
With ABC being sold to The Walt Disney Company in 1996, ESPN picked up daytime and late-evening Division Series games with a provision similar to its National Football League games, in which the games would only air on network affiliates in the local markets of the two participating teams. ESPN's Major League Baseball contract was not affected then, but would take a hit in 1998 with the new National Football League contract.
In September 2000, a baseball official, speaking on the condition he not be identified, confirmed ESPN passed on keeping its playoffs rights, saying the decision was partly based on price and partly because ABC wasn't interested in the network package.
ABC Family's coverage of the 2002 Division Series was produced by ESPN. The reason that games were on ABC Family instead of ESPN was because The Walt Disney Company bought Fox Family from News Corporation. The ABC Family/ESPN inherited Division Series package was included in Fox's then exclusive television contract with Major League Baseball. ABC Family had no other choice but to fulfill the contract handed to them. The only usage of the ABC Family "bug" was for a ten-second period when returning from a commercial break.

Major League Baseball coverage on ABC's owned-and-operated television stations

TeamStationsYears
Brooklyn DodgersWABC-TV 7August 17, 1953-October 1, 1953
Chicago CubsWLS-TV 72015–present
Houston AstrosKTRK-TV 131962-1972
Philadelphia AthleticsWFIL-TV 6 1949-1954
Philadelphia PhilliesWFIL-TV 6 1959-1970

Historically, KTRK was the original television home of the Houston Astros, from the team's inaugural season in 1962 until 1971; however, the station only aired the team's Sunday afternoon road games. It also broadcast any Astros games that were part of ABC's broadcast contract with Major League Baseball from 1976 to 1989.
WABC-TV previously aired any New York Yankees and New York Mets games through ABC's baseball contract; this included the Yankees' victory in the 1977 World Series and defeat in the 1981 World Series.
On December 12, 2014, WLS-TV signed a new five-year broadcast agreement with the Chicago Cubs, in which WLS will televise 25 of the Major League Baseball team's games per year, starting with the 2015 season. The arrangement partially replaces one with WGN-TV, which voluntarily pulled out of its existing broadcast deal with the team for the 2015 season and subsequently agreed to carry a reduced slate of 45 games. The WLS broadcasts are seen on DirecTV's version of MLB Extra Innings, and the feed provided is the WLS signal seen in the Chicago market. As ABC has a limited sports programming schedule during the Major League Baseball season prior to September, the station mainly carries the team's weekend daytime games in order to limit pre-emptions of the network's prime time programming.

Announcers