On August 10, 2012 it was announced that Diemonds had signed with Toronto based independentpunk rockrecord label, Underground Operations. The announcement also came with the news that the long-awaited full-length debut from Diemonds, "The Bad Pack", would be released via Underground Operations with distribution through Universal Music Canada on October 2, 2012. "The Bad Pack" was recorded with Jon Drew.Underground Operations president and founder Mark Spicoluk commented on the signing of Diemonds saying "Authenticity. Most bands try to fake it and look stupid in the process but Diemonds are as authentic as it gets. I’m honored for UO to have the opportunity to play a pivotal role at this stage in Diemonds journey." Diemonds toured consistently through North America in support of "The Bad Pack" including a direct support to Santa Cruz, Californiaglam metal band Dirty Penny. The relentless touring included multiple appearances at the Rocklahoma festival as well as appearances at Seattle Hempfest, Heavy MTL, & SXSW. The band has also had the opportunity to play support slots to Guns N' Roses guitarist Slash, The Darkness, Megadeth, Steel Panther, Sebastian Bach, & most recently KISS on the annual KISS Kruise.
eOne/Napalm Records signing & ''Never Wanna Die''
On May 1, 2015, it was announced that Diemonds would release their second full-length album, Never Wanna Die, via eOne Music/Underground Operations. 'Never Wanna Die' was produced by multiple Juno Award winning producer Eric Ratz and is set to be released August 14, 2015. This record would be the first time the band sat down and worked with a producer and it's evident on the album how much effort was put into the final product. This is what the band had to say about working with Eric, "We were in the studio every fucking day for like three months. That was a learning experience. You get to immerse yourself in the project and we’d never had the opportunity to spend that much time working on our music. We’d never worked with a producer before. The whole thing was a big learning experience and we think that as a band, we’ve grown exponentially with our style, our chops, and our songwriting." Vocalist Priya Panda also discussed some of the lyrical content and the messages throughout this album "The whole album kind of has a similar theme: Kind of stepping away from things that can bring you down and grow stronger from them, and learning lessons from them, and sticking true to who you are." Following the release of Never Wanna Die, the band embarked on a Fall headlining tour across Canada in support of the new record as well as an appearance at Japanese Assault Festival 2015 in November marking the band's first performance in Japan. In July 2016, Diemonds supported Steel Panther on their Canadian tour.
Accolades
Classic Rock Magazine - ranked #4 for Best Music Videos of 2013 with "Get the F*&k Outta Here"
High Times Magazine - 'Doobie Award' for Best Underground Artist 2013
JUNO Awards - Never Wanna Die nominated for 2016 Heavy Metal album of the year.
