Conceptual writing


Conceptual writing is a term which describes a range of experimental texts based on techniques such as appropriation, texts which may be reduced to a set of procedures, a generative instruction or constraint, a "concept" which precedes and is considered more important than the resulting text. As a category, it is closely related to conceptual art.

History of the term

Although conceptual poetry may have freely circulated in relation to some text-based Conceptual art works, "conceptual writing" was coined as a term in 2003, while The UbuWeb Anthology of Conceptual Writing was created by Craig Dworkin and Kenneth Goldsmith. Marjorie Perloff organized a conference with the title Conceptual Poetry and Its Others in the summer of 2008, at the University of Arizona Poetry Center. Derek Beaulieu, Robert Fitterman and Vanessa Place have also used the terms "conceptual poetry" or "conceptual poetics" in the following years.

Conceptual art and conceptual writing

The first notable difference from conceptual art is that textual-orientated gestures prevail in conceptual writing. The second difference is that, while conceptual strategies "are embedded in the writing process", recent conceptual writing has a relationship with the development and rise of the computers and especially of the Internet: "With the rise of the Web, writing has met its photography. Faced with an unprecedented amount of available digital text, writing needs to redefine itself to adapt to the new environment of textual abundance. The computer encourages us to mimic its workings."
The third difference is the concept of thinkership. Robert Fitterman writes that: "Conceptual Writing, in fact, might best be defined not by the strategies used but by the expectations of the readership or thinkership." "Pure conceptualism negates the need for reading in the traditional textual sense—one does not need to 'read' the work as much as think about the idea of the work."
The term conceptual poetry is most often used for two reasons: it brings out the etymological meaning of the Ancient Greek word poiesis and it emphasises the fact that this kind of writing has developed historically as a mode of avant-garde poetry and, let aside the visual artists who also explore or have explored writing, is now practiced also within the literary field. It is significant though that many of these writers, including Kenneth Goldsmith, are often supported by art institutions and may still come from art backgrounds.
Conceptual poetry is often used as a name for the entire movement which has more recently emerged and largely originates in the American academic scene of the 2000s. Both the new conceptual writers and their well-established models, the Language poets, have been placed by the critic Marjorie Perloff in an American tradition dating back to Gertrude Stein and the Objectivists. The Flarf poetry group is often mentioned in the same context and at least some of their works are considered conceptual, but are different in some aspects to the "pure" conceptualists.
Kenneth Goldsmith places emphasis on the concept of unoriginality and has dubbed his own course as uncreative writing, described in the book Uncreative Writing: Managing Language in the Digital Age. Marjorie Perloff, to whom Craig Dworkin and Goldsmith have dedicated Against Expression: An Anthology of Conceptual Writing, considers in Unoriginal Genius: Poetry by Other Means in the New Century that the "paradigmatic work" of the "unoriginal genius" is Walter Benjamin’s Arcades Project.

Criticism

In The Poetry Project Newsletter, #231 of April/May 2012, Johanna Drucker publishes an article named "Beyond Conceptualisms: Poetics after Critique and the End of the Individual Voice", in which she considers that "Conceptual writing was intriguing and provocative. In the last few years, its practices have generated much debate. But as its outlines have become more defined, it seems to be passing into another phase. Institutionalization often signals that energetic innovation is becoming history or at least has ceased to break new ground. Conceptualism is probably over now, even in its newest iterations".
Canadian poet and essayist, Alan Davies published on the blog of Poetry Foundation a satire called Notes on Conceptualism, containing lines such as "Conceptual poetry is mainly about unearthing neuroses in the minds of the people who make it. By far and away / the most common of these is obsessive-compulsive disorder" and "Conceptual poetry is constructed primarily by tools – by reason. There is relatively little in it of the less blatant faculties – imagination / emotion / memory".
In Theses on Antisubjectivist Dogma, Keston Sutherland considers that "Conceptual poets and antisubjectivists of every other poetical stripe are indifferent or oblivious to the history of poetic technique", as "there is no such thing as 'traditional poetry' and there is no such thing as 'the Lyric I'. The use of the first person pronoun in poetry is as various and complex as the use of language itself".
Largely critical of the "closed" and "exclusive" politics of avant-garde groups, Amy King points out the strategies through which the American conceptual writers have achieved institutionalization:
"Now crowned the descendants of Language Poetry, both of these groups have calculated and curated a lineage, garnering attention by using the capitalist pop culture tool of sensationalism, specifically a faux-conflict, curated imitative performances of artists who successfully achieved status via the cult of personality , along with prolific referencing, reviews, and applause for each other’s efforts. What took the Language poets a few decades, these two groups have achieved within a fraction of the time: the paved road to institutional acclaim, centrality, and canonization."
Amy King continues in this article to denounce the "reductive" narratives of the Conceptualists, the questionable "institutional critique or capitalist unrest / disruption" they have brought and "the seamless perpetuation of commodification", doubting whether "Conceptual performances would hold up without the theory that explains and contextualizes it" or whether "the work sustain without the institutions they are framed in and supported by". A recurrent critique regards "the limited locus and demographic".
In the second part of her article, Amy King criticizes a large number of claims authored by Marjorie Perloff and notes Kenneth Goldsmith’s recent appearances on the TV and at the White House. She provides here the following clarification:
"Like many poets, I continue to use a number of techniques over which these groups have become proprietary. The techniques themselves are neutral; how one employs them is where poetics begins. Attempting to trademark these techniques is precisely a form of capitalist reification. I'm not out to deny anyone institutional participation or access to resources; rather, I want to call attention to the claim these groups purport to block capitalism while intentionally employing capitalist techniques to achieve and secure status within the capitalist structure."

2015 controversy

Following the concept of Seven American Deaths and Disasters, Kenneth Goldsmith read on March 13 The Body of Michael Brown, a text consisting of Michael Brown’s St. Louis County autopsy report rearranged as to end with the phrase "The remaining male genitalia system is unremarkable". This caused strong negatives reactions not among the audience, but on Twitter and other social networks . Apparently, the recording of the performance was not made public by the Brown University according to Goldsmith's wish; he also claimed that "my speaker’s fee from the Interrupt 3 event will be donated to the family of Michael Brown".
In 2009, Vanessa Place had started tweeting Margaret Mitchell’s Gone With the Wind in order to highlight its racist language and stereotypes, according to an artist statement that was posted on Facebook. However, a Change.org petition from 2015 demanded the blacklisting of Place from the Association of Writers and Writing Programs for "propagating offensive material", as the authors of the petition consider that her Gone With the Wind project is "racially insensitive, if not downright racist" and that it "re-inscribes that text’s racism". On May 18, 2015, the Association announced that Place had been removed from the committee.
In spite of African-American poet Tracie Morris publicly defending Goldsmith's gesture and, while Faith Holland and Goldsmith himself have argued against this kind of non-literary reading, both Goldsmith and Place's projects have been considered by many unacceptable, politically incorrect h. Voices from the poetry community have also expressed strong criticism. In the article There's a New Movement in American Poetry and It's Not Kenneth Goldsmith, Cathy Park Hong writes that:
"Poetry is becoming progressively fluid, merging protest and performance into its practice. The era of Conceptual Poetry’s ahistorical nihilism is over and we have entered a new era, the poetry of social engagement."

Post-conceptual poetry

In Notes on Post-conceptual Poetry, Felix Bernstein writes about a recent wave of "second-generation Conceptual poetry", "in dialogue with" and reacting to Conceptual poetry, as part of a "turn" to what Bernstein calls "queer structuralism". These poets may often combine "confessional/affective/lyrical" and "mechanical/conceptual" aspects, while engaging with the "death of work" :
"This would mean falling into the messy muck of libidinal flows without leaving a trace of authorship and without giving in to those dominant modes of leftist discourse, which require the artwork to pave the way for didactic redemption, and require that art be boxed into the framings of queer theory or speculative materialism or poststructuralism or affect studies or Badiousian-Zizekian, etc. That is to say, that the Post-conceptual poet could make works that are not afforded privilege of ‘example’ in the seemingly endless war between ‘neoliberal versus subversive’ or ‘subjective/affective versus mechanical’ or the various attempts to wield both subject and object together vis-à-vis universalized particulars like the term ‘queer’."
Felix Bernstein cites as examples Sophia Le Fraga, Andrew Durbin, J. Gordon Faylor, Trisha Low, Josef Kaplan, Joey Yearous-algozin, Holly Melgard, Danny Snelson, Steve McLaughlin, Steve Zultanski, while also mentioning in a footnote the Goldsmith-curated project Poetry Will Be Made By All, which contains 1,000 books by 1,000 young poets. Containing both conceptual and lyrical writings, the books published in this collection may be considered in some ways Post-conceptual.

Works classified as conceptual writings

Historical examples

In the USA

For an exhaustive list, check the author index of Against Expression: An Anthology of Conceptual Writing and I'll Drown My Book: Conceptual Writing by Women.

Around the world http://www.poetryfoundation.org/harriet/2012/04/conceptual-writing-a-worldview/