Wings (Indonesian company)


Wings or Wings Surya is an Indonesian consumer goods company based in Surabaya. The company was founded in 1948 under the name Fa Wings. In 1991 it was renamed the Solar Wings. Wings produces products including toilet soap, powder and detergent bars, floorcleaners, fabric softeners, and sanitary napkins for markets throughout Indonesia and beyond. In 1981, while the third factory PT. Cipta Segar Harum was built in Jakarta together with Lion Corporation Japan to produce brands such as Emeron, Page One, Ciptadent and Mama. Their products include shampoo, shower gel, skin care products, toothpaste, and liquid dishwashing.

History

In 1948, when Johannes Ferdinand Katuari and Harjo Sutanto, co-founders of Wings began a business using limited resources in their backyard to create a simple laundry soap. Katuari and Sutanto operated out of a small and sparse workshop in their home in Surabaya, East Java. Driven by the need to survive the post-war years, the two founders resolutely peddled their products from door to door, stall to stall, village to village. Their determination paid off; the laundry soap was well received by the community. The success spurred Katuari and Sutanto to expand their business, and more importantly, to develop more effective detergent formulations.
The two entrepreneurs later started producing cream detergent, which quickly became a basic necessity for the East Java people. Cream detergent is an innovative product that is not found anywhere else. It has the cleaning power of detergent, but is much cheaper than conventional detergent due to low energy cost and low investment cost of machinery. The product was an instant hit as it introduced a very practical and economical way of doing laundry for the average Indonesian family. Within a couple of years, it became widely popular through extensive promotions throughout Java and soon after, the whole of Indonesia.
Katuari and Sutanto had named their business venture Wings, drawing inspiration and personification from Mother Nature. The founders worked like a “pair of wings” and shared the same values and aspirations. The name reflects their vision which spells “the sky’s the limit” when it comes to developing a business based on an acute awareness of consumer needs, diligence and integrity.
In 1981, Wings expanded their business while the third factory PT. Cipta Segar Harum was built in Jakarta together with Lion Corporation Japan to produce brands such as Emeron, Page One, Ciptadent and Mama. Their products include shampoo, shower gel, skin care products, toothpaste, and liquid dishwashing.
In 1991 it was renamed the Solar Wings. Wings produces products including toilet soap, powder and detergent bars, floorcleaners, fabric softeners, and sanitary napkins for markets throughout Indonesia and beyond.

Products

Wings Soap