Rodgers returned to the series in 2017, running full-time in the K&N Pro Series West for Jefferson Pitts Racing. He opened the season with four consecutive top-five finishes. At Sonoma, Rodgers qualified on pole position, earning his first career pole in the series. While he led early, Rodgers was eventually passed by 2014 NASCAR Sprint Cup Series champion Kevin Harvick, finishing second. Rodgers said after the race, "For some funny reason, I had a feeling as far back as four weeks ago that it was going to be me and Kevin coming into turn 11 on the last lap. And sure enough, there we were. He ran a really good race, I learned a lot from him. We were able to lead some laps there in the beginning. It doesn't feel too bad to finish second today." Harvick, meanwhile, was impressed with Rodgers' performance, stating, "That was really what this was all about, to shine a little light on a kid like Will and race against him and give him the recognition he deserves. I want to keep supporting the series and bring that bright light on some of these kids who need the opportunity." The race became a turning point for Rodgers' career; in May 2018, Autoweek writer Matt Weaver argued that Rodgers had "gained more from his graceful defeat than if he had won the race without the participation of a Cup Series veteran." Rodgers spoke of the race as having done "wonders for my career. We got a lot of attention....I can't say enough about how helpful Kevin was. He put me on his radio show and told the world that he respected me. That was huge." Rodgers ran the rest of the season for Pitts' team, adding another second-place finish at Evergreen Speedway. Rodgers also ran the two road course races in the 2017 NASCAR K&N Pro Series East season. Rodgers earned his first career K&N Series win at Watkins Glen International, holding off Rubén García Jr. after García hit the wall attempting to overtake him. After the race, Harvick, despite not participating in the event, visited Rodgers in Victory Lane to congratulate him on the win. Rodgers also won the second road course race of the season at New Jersey Motorsports Park.
2018: Road course dominance, ARCA debut
In 2018, Rodgers returned to Jefferson Pitts Racing for the K&N West season opener at Kern County Raceway Park. After finishing a disappointing 16th, Rodgers moved to Bob Farmer's team for the doubleheader at Tucson Speedway. He finished ninth and seventh in the first and second race respectively. On June 16, Rodgers returned to the East Series to run again at New Jersey Motorsports Park. He won the race after qualifying second and leading 49 of the 55 laps, earning his third road course victory in four such races at the K&N level and establishing himself as one of the series' road course ringers. Two days before the race, Harvick reaffirmed his support for Rodgers and argued, "When the road course stuff shows up, Will is probably capable of being in an Xfinity race or a Cup race. In the right equipment on a road course, he'd be a top-10 competitor." The next week, Rodgers returned to Sonoma for the K&N West race; while Harvick did not enter the 2018 race, a total of five Cup Series drivers did participate. Rodgers beat all of them, qualifying on the pole and winning his fourth consecutive road course race at the K&N level. Rodgers later joined Levin Racing for the race at Gateway Motorsports Park. Before the 2018 ARCA Racing Series season-opener at Daytona International Speedway, Rodgers was also announced as a driver for Ken Schrader Racing for select races, including Daytona. The race was Rodgers' first on an oval track longer than one mile in length. At Daytona, Rodgers was involved in an accident in turn 4 on lap 21, which led to him finishing 25 laps down in 30th place. Rodgers then rebounded to finish eighth in his next race at Charlotte Motor Speedway. Later in the season, he set a new career-best finish with a sixth-place run at Michigan International Speedway.
