WZMQ


WZMQ, virtual and UHF digital channel 19, is a MeTV-affiliated television station licensed to Marquette, Michigan, United States, serving the Central and Western Upper Peninsula of Michigan. The station is owned by Lilly Broadcasting. WZMQ's transmitter is located in Ishpeming, Michigan. On cable, the station is available on Charter Spectrum channel 14.

History

The station launched on February 2, 2003, as Fox affiliate WMQF. Prior to WMQF's launch, Fox programming was seen in the Upper Peninsula on a limited basis—either over-the-air or Charter cable systems. WMQF also had a secondary affiliation with UPN, broadcasting that network's programming during off-network hours. After UPN folded in 2006, WMQF adopted a second affiliation with MyNetworkTV, effectively using the station to program the later portions of prime time after Fox programming.
WMQF was originally owned and operated by Equity Media Holdings. WMQF had no physical presence in the Upper Peninsula under Equity's ownership other than the transmitter. The company central-casted 100% of WMQF's programming from its headquarters in Little Rock, Arkansas. In addition to network and syndicated programming, Equity would air two programs on WMQF produced for its Retro Television Network at the time, the conservative political talk shows Unreliable Sources and Closing Remarks. Throughout its history, picking up WMQF over-the-air was a challenge to viewers due to its relatively weak 500,000-watt analog signal. When WMQF was picked up, its signal and picture quality could still tend to be sub-par. As with other Equity central-casting operations, viewer, advertiser and vendor questions and concerns about reception went unanswered without any local staff ; the station's website did not help as it was a crude local Yahoo!-style business guide with little to no information about the station's programming, contact links, or operations outside of basic Fox programming synopses. As a result, most cable providers chose to obtain WMQF's signal directly off the satellite uplink to the transmitter.
On December 8, 2008, Equity Media Holdings filed for bankruptcy, resulting in the auction off all its television stations the following April. WMQF would be sold to MMMRC, LLC, a company owned by the principals of De Pere, Wisconsin-based Smet Construction Services. The sale closed the week of June 23, 2009, when the station's call sign was changed from WMQF to WZMQ. By this time, however, WMQF programming was discontinued as Equity was not able to meet the mandatory digital transition earlier in June 2009. As a result, Fox would move its affiliation from channel 19 to the WLUC-DT2 channel 6.2 in August 2009, which maintained its previous Universal Sports affiliation in overnights until it was able to establish a full schedule. During the interim, Fox programming was still available on Charter through its importing of WLUK-TV from Green Bay.
Smet Construction Services constructed new facilities in De Pere, Wisconsin, from which WZMQ programming would originate. The construction was completed on or about October 15, 2009, after which Smet officially launched WZMQ, replacing the "Coming Soon" slides that had been broadcast since the summer with programming from This TV and MyNetworkTV on channels 19.1 and 19.2 respectively. The studio in De Pere was abandoned and all operations moved to Marquette. Antenna TV would be added to channel 19.2 on January 1, 2011, with MyNetworkTV moving to channel 19.1, replacing This TV's weeknight movie broadcast.
In May 2011, WZMQ picked up the MeTV subchannel, placing it at 19.1; its other subchannels each were renumbered accordingly, with This TV and MyNetworkTV moving to channel 19.2 and Antenna TV moving to 19.3. Over time, as the revenue of MeTV increased and MyNetworkTV declined, WZMQ decreased the branding of 19.2 as "My 19", choosing to stick with "MeTV Marquette" for the majority of the day and promoting the MyNetworkTV schedule less often. By 2017, it now carries the service mostly unbranded, secondarily to the subchannel's primary This TV affiliation.
On October 10, 2017, MMMRC agreed to sell WZMQ to a company controlled by Brian and Kevin Lilly, the owners of Lilly Broadcasting, for $103,475. The new owners began operating the station through a local marketing agreement the following day.
Lilly soon instituted several programming changes on the station, including local weather forecast segments provided by the meteorology staff at Lilly's WICU-TV/WSEE-TV in Erie, Pennsylvania, which already provides weather forecasts to their stations in the Caribbean region. The This TV affiliation also ended in 2019, with Start TV moving to the second subchannel, and its fourth subchannel affiliating with Ion Television.

Digital television

Digital channels

The station's digital signal is multiplexed:
ChannelVideoAspectPSIP Short NameProgramming
19.1480iMeTVMain WZMQ programming / MeTV
19.2480iStartStart TV & MyNetworkTV
19.3480iH&IHeroes & Icons
19.4480iIonIon Television
19.5480iDablDabl

Analog-to-digital conversion

WZMQ shut down its analog signal, over UHF channel 19, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station "flash-cut" its digital signal into operation on UHF channel 19 after being granted an original digital construction permit when the Federal Communications Commission finalized the digital television allotment plan on April 21, 1997,. WMQF did not receive a companion channel for a digital station. Since the channel was then owned by Equity Media Holdings, the company told the FCC it was not able to convert WMQF and most of its stations to digital in time for the transition. After being sold to MMMRC, WZMQ made its flash-cut to digital shortly before the June 2009 transition cutoff, transmitting two subchannels that were at low-power due to Equity-era transmitter neglect.