Ion Television


Ion Television is an American free-to-air television network/syndication service that is owned by Ion Media. The network first began broadcasting on August 31, 1998 as Pax TV, focusing primarily on family-oriented entertainment programming; it rebranded as i: Independent Television on July 1, 2005, converting into a general entertainment network featuring mainly recent and older acquired programs; the network adopted its current identity as Ion Television on January 29, 2007.
Ion Television is available throughout most of the United States through its group of 62 owned-and-operated stations, as well as through distribution on cable and satellite providers; since 2014, the network has also increased affiliate distribution in several markets through the digital subchannels of local television stations owned by companies such as NBCUniversal and Nexstar Media Group where the network is unable to maintain a main channel affiliation with or own a standalone station, for the same purpose as the distribution of Ion's main network feed via cable and satellite. The network's stations cover all of the top 20 U.S. markets and 37 of the top 50 markets. Ion's owned-and-operated stations cover 64.8% of the United States population, by far the most of any U.S. station ownership group; it is able to circumvent the legal limit of covering 39% of the population because all of its stations operate on the UHF television band, which is subject to a discount in regard to that limit.

History

PAX (1998–2005)

The network was founded by Lowell "Bud" Paxson, co-founder of the Home Shopping Network and chairman of parent company Paxson Communications. It was originally to be called Pax Net, but was renamed Pax TV – a dual reference to its founder and corporate parent, and the Latin word for "" – shortly before its launch. Paxson, who felt that television programs aired by other broadcast networks were too raunchy and not family-friendly enough, had decided to create a network that he perceived as an alternative. Since the new network would focus on programming tailored to family audiences, PAX maintained a considerably more conservative programming content policy than the major commercial television networks, restricting profanity, violence and sexual content; accordingly, many of the network's acquired programs were edited to remove sexual and overt violent content, while profane language was muted.
Most of the network's initial affiliates were Paxson Communications-owned affiliate stations of the Infomall TV Network, a network launched by Paxson in 1995 that relied mainly on infomercials and other brokered programming. During the late spring and summer of 1998, a half-hour preview special hosted by former Waltons star Richard Thomas, featuring interviews with Lowell Paxson about PAX's development and initial programming, aired on inTV stations slated to become charter outlets of the new network.
PAX launched on August 31, 1998, with the network's initial schedule being much larger in scope than it would be in later years. At launch: PAX aired general entertainment programming on weekdays from 11:00 a.m. to 11:00 p.m. and weekends from 3:00 p.m. to 10:00 p.m. Central Time. Through an agreement with then-Disney owned animation studio DIC Productions L.P., its schedule also included a children's program block called "Cloud Nine" on Saturdays from 5:00 a.m. to 10:00 a.m. and Sundays from 6:00 a.m. to 8:00 a.m. Central. In addition, the network aired religious programming through time-lease agreements with The Worship Network and Praise TV. The remainder of the schedule was filled by paid programming.
Initial programming on PAX consisted of first-run shows, along with reruns of older programming. The network also produced some original drama series such as ', Doc, Mysterious Ways, Hope Island and Twice in a Lifetime through its programming division, Paxson Productions. PAX also aired many game shows including first-run revivals of established games that originated on cable networks such as Supermarket Sweep and Shop 'til You Drop, along with some original game shows such as On the Cover, Balderdash, a 2002 revival of Beat the Clock, Hollywood Showdown and reruns of Born Lucky. The network would later carry reruns of the syndicated revival of Family Feud and, due to its alliance with NBC, The Weakest Link as well as the 2000 revival of Twenty-One.
In September 1999, NBC purchased a 32% share of Paxson Communications for $415 million in convertible stock, with an option to expand its interest to 49% by February 2002, pending changes in ownership regulations set by the Federal Communications Commission that would allow it to acquire additional television stations. NBC later sold its share in the network back to Paxson in November 2003.
In lieu of a national news program, in 2000, Paxson Communications signed an agreement with Jackson, Mississippi-based WeatherVision – which mainly produces weather forecast inserts for television stations in certain markets that do not operate an in-house news department or maintain a news share agreement with another local station – to produce Tomorrow's Weather Tonight, a five-minute national forecast segment that aired Monday through Friday nights at the conclusion of PAX's entertainment schedule. Starting in 2001, many PAX stations also entered into news share agreements with a local major network affiliate to air tape-delayed broadcasts of evening, and in some markets, morning newscasts from the partner station; in a few cases, the agreement partner produced live newscasts for the PAX station took over production of the newscast that WTHR had been producing for UPN affiliate WNDY-TV. In some cities, a major network affiliate also provided some engineering and other back office services for the PAX station.
In an effort to increase revenue due to low viewership and other financial issues, PAX gradually increased the amount of paid programming content on its schedule throughout the early 2000s, at the expense of its general entertainment programming. Infomercials and other types of brokered programs ultimately became the dominant form of programming during the network's broadcast day; by January 2005: the time that PAX had allocated to entertainment programs had been reduced to six hours on weekdays and five hours on weekends. Original programming was also affected by the network's programming changes; PAX was originally offering five or six new series each season. However, in 2003, the number of new series that aired on PAX dwindled to just two: ', which was cancelled in 2005, and Doc, which was cancelled in 2004 after PAX's international backer, Canadian broadcast network CTV, pulled out of producing the shows. The network seemingly recovered a year later when seven series made it to PAX's 2004–05 schedule.

''i'' (2005–2007)

On June 28, 2005, Paxson Communications announced that it would rebrand PAX as i: Independent Television, in order to reflect a new strategy of "providing an independent broadcast platform for producers and syndicators who desire to reach a national audience." After the transition was complete, the network would continue to air programming under its Pax brand on one of its digital subchannels over-the-air and on select cable providers.
The rebranding also resulted in several changes to its programming lineup: infomercials replaced overnight programming from The Worship Network, which began to carry its full 24-hour schedule on a fourth digital subchannel of local i owned-and-operated stations and affiliates until the network was dropped in January 2010, in addition, Tomorrow's Weather Tonight and rebroadcasts of network affiliate newscasts were discontinued the day prior to the rebrand on June 30, 2005. The network shifted its format almost entirely to reruns of television series from the 1960s to the 1990s and feature films, reruns of former Pax TV series and first-run episodes of Pax holdover series America's Most Talented Kids were also included as part of the schedule. In turn, the network adapted its programming content standards to those similar to other broadcast networks. During the 2005–06 season, the network launched only one new series that met the network's new mission of being an 'independent broadcast platform', the teen drama Palmetto Pointe, which only lasted six episodes; the network went entirely to a lineup of reruns for the 2006–07 season.
In November 2005, NBC Universal was granted a transferable option to purchase a controlling stake in Paxson Communications. Had this option been exercised, NBC would have acquired approximately 63 i owned-and-operated stations. As part of the agreement, Lowell Paxson stepped down from his position as chairman of Paxson Communications. In April 2006, published reports surfaced that i owed more than US$250 million to creditors. Standard & Poor's reported a much higher debt in March 2008, owing $867 million to creditors and having a bond rating of CCC+/Outlook Negative.
According to a statement on its website, DirecTV planned to terminate its carriage agreement with i in February 2006. The satellite provider cited that "most of programming consists of infomercials and other promotional shows", despite an earlier promise by network executives that it "would consist of general, family-oriented entertainment". To appease DirecTV management, the network decided to drop some infomercials and shopping programs, and replace them with older public domain programs and cancelled Pax TV original series. The network and its stations were expected to be removed from the service by February 28, 2006. However, DirecTV and Ion Media Networks reached a new carriage agreement that May.

Ion Television (2007–present)

On January 29, 2007, the network changed its name again to Ion Television. Days after the rebrand, California-based entertainment group Positive Ions, Inc. filed a trademark infringement lawsuit against Ion Media Networks, claiming that the network stole the "Ion" branding. Positive Ions had registered trademarks on the word "Ion" and had used the mark commercially since 1999. On May 14, 2007, Positive Ions filed for an injunction that, if granted, would have required Ion Media Networks to change its name once again.
Ion Television's programming, for the most part, remained unchanged upon the rebrand; the network continued to feature programming from the content deals it signed while under the i brand. The network also aired a late afternoon sitcom block called "Laugh Attack", which featured reruns of comedy series targeted at African American audiences.
In January 2008, Ion Media and Comcast reached a carriage agreement to continue carrying Ion Television, while also adding Qubo and Ion Life to the cable provider's channel lineups.

2008 relaunch

On May 1, 2008, Ion Television held an upfront presentation announcing its programming for the 2008–09 season at the New York Public Library in Manhattan. In addition to the announcement of its programming acquisitions, the network unveiled a new logo and slogan for the network, "Positively Entertaining".
With the September 8, 2008 rebrand, the network also retooled its focus, emphasizing the key demographic of adults between ages of 18 and 49, and airing more recent acquired programming aimed at young adults.
By this point, the network shifted its programming to feature extended blocks of its acquired series ; it also began a gradual expansion of the number of hours devoted to entertainment shows, starting with the addition of a two-hour block of programming in the late afternoon in January 2008, and expanding further into the daytime and late fringe/early graveyard periods over a five-year span. More recent theatrically released feature films were also added to the lineup, alongside older movie releases from the 1980s and 1990s.
In April 2009, it was announced that Ion Media Networks was once again facing balance sheet problems. The company disclosed that it was in discussions with lenders on "a comprehensive recapitalization" of its balance sheet, translating to an effort to restructure its considerable debt, which, according to The Wall Street Journal, stood at $2.7 billion as of April 2009.
The network launched high definition operations in the 720p format, announcing they would do so on January 28, 2009, with an original launch date of February 16, 2009, but delayed to March 16, 2009 after the passage of the DTV Delay Act, which pushed the national digital television transition to June 12, 2009. Most Ion stations began to switch their main signals from 480i standard definition to 720p HD in late February; an early decision to pillarbox 4:3 programming with blue rather than black pillarboxing was eventually abandoned as black coloring became the industry norm. Outside of paid programming and limited films, the Ion schedule is currently designed to carry mainly HD widescreen programming, though some standard definition Ion affiliates carry the network in a 4:3 frame with programming in letterboxed widescreen.
On May 19, 2009, Ion Media Networks filed for Chapter 11 bankruptcy protection, putting the Ion network under bankruptcy for the second time in its history; it had reached an agreement with holders of 60% of its first lien secured debt that would extinguish the entirety of its $2.7 billion legacy debt and preferred stock, and recapitalize the company with a $150 million new funding commitment. On July 15, 2009, RHI Entertainment entered into a settlement agreement to resolve a dispute with Ion Media Networks, which resulted in the termination of a programming distribution agreement between RHI and Ion.
In November 2010, Ion Television began airing its first made-for-TV movies, in the form of Christmas-themed films that air between the weekend after Thanksgiving and Christmas Day, with up to five films premiering each year on the network, although they are advertised as "original movies" in on-air promotions, most of the films are produced by independent film and television studios such as Reel One Entertainment, Hybrid, LLC, The Cartel, and Vancouver-based Marvista Entertainment without the network's financial involvement ; the network extended these themed made-for-TV movies to other holidays in 2015, with the premieres of the romance films Meet My Valentine and You Cast a Spell on Me.
On August 24, 2011, Ion Television and Penske Media Corporation announced the launch of Entertainment News Television, an original multi-platform breaking news service, which consists of content mainly from the resources of Hollywood Life and entertainment news website Deadline Hollywood, Ion Television also broadcasts entertainment news inserts from ENTV that air in-between certain evening programs.

Programming

Ion Television operates on a 135-hour network programming schedule as of April 2020. It provides general entertainment programming to owned-and-operated and affiliated stations Mondays through Fridays from 7:00 a.m. to 3:00 a.m. and Saturdays through Sundays from 9:00 a.m. to 3:00 a.m. Eastern Time. A children's programming block known as the Qubo Kids' Corner – which features programs compliant with FCC educational programming requirements – airs for two hours each Friday at 7:00 a.m. Eastern Time. All other time periods are filled with religious programming or infomercials.
Ion owned-and-operated stations and affiliates also provide limited local programming on weekday mornings to fulfill public affairs guidelines, which range from entirely local productions to Ion Life-sourced programs within which commercial slots are instead devoted to local physicians or experts giving locality-specific health advice or advertising their services. Ion also served as the over-the-air broadcast distribution point for TiVo's Teleworld Paid Program, a weekly 30-minute compilation program – usually carried during the overnight on Wednesdays or Thursdays within the network's designated paid programming time – it was specifically coded to distribute program previews and device tutorials for TiVo's digital video recorders. TiVo discontinued the program in 2016 as broadband had become commonplace enough to end it.
Most programs broadcast by Ion Television are distributed by either 20th Century Fox Television or CBS Television Distribution. Ion Television also maintains film distribution deals with Paramount Pictures, 20th Century Studios and Warner Bros. Pictures. Series currently broadcast by Ion Television are mostly dramas such as Criminal Minds, Law & Order, ', ', Numb3rs, Blue Bloods, and The Listener. As of 2014, the network's format is predominantly devoted to marathon blocks of hour-long drama series, with consecutive episodes of a given series airing between two and 16 hours a day.
The network broadcasts feature films released between the 1980s and the 2000s under the banner "Ion Television at the Movies", which fill the majority of the network's Sunday afternoon and evening schedule. Ion Television occasionally airs short hosted segments during its prime time lineup – particularly during film presentations – known as the "Ion Lounge", a lifestyle segment used mainly to advertise a company's product within the featured program's commercial breaks.
In the recent past, Ion Television has aired a limited number of comedy or comedy-drama series that were cycled on-and-off the schedule such as Monk, Psych and Married... with Children, with half-hour sitcoms used on certain occasions to fill scheduling gaps prior to the telecast of its late-morning film presentations because of their erratic scheduling; the network shifted to a more exclusive focus on dramas as part of its series content in January 2015, although the network continues to carry comedic programming in the form of select feature films aired within the "Ion Television at the Movies" block.
Ion's current method of running predominately syndicated programming is very similar to the international model of broadcasting used in Europe, Canada, Latin America, Asia and Australia, which mixes imported and syndicated shows with original programming – a model used only in United States broadcast television by digital multicast services, smaller English language entertainment-based networks and networks broadcasting in languages other than English. The major commercial broadcast networks in the U.S. – ABC, NBC, CBS, Fox, and The CW – carry first-run programs produced for the network, while leaving the responsibility of acquiring shows from the syndication market to their owned-and-operated stations and affiliates to fill time not allotted to network and, where applicable, locally produced programs. A limited number of non-Ion-owned stations that are merely affiliated with the network do carry additional local or syndicated programming that, in some instances, pre-empts certain programs within the Ion master schedule.

Recent programming deals

In 2006, Ion Media Networks reached several programming deals, two with major programming suppliers that were announced within a week of each other, and another that among other things would bring original programming to Ion Television's lineup. On June 27, 2006, Ion Media announced a comprehensive programming deal with Warner Bros. Television Distribution, which gave it the broadcast rights to movies and television series owned by the company. One week later on July 5, Ion announced a similar deal that resulted in the acquisition of broadcast rights to films and series distributed by Sony Pictures Television. Starting in September of that year, series and feature films from both libraries were incorporated onto the network's prime time schedule. However, these older series were later dropped when the network shifted towards more recent series. Ion also struck a library content deal with NBCUniversal, which gave it access to shows such as Alfred Hitchcock Presents.
In September 2008, Ion Television reached a multi-year film rights agreement with Warner Bros. Television Distribution to broadcast more recent movies from Warner Bros. and its related studios. Meanwhile, three series from CBS Television Distribution were added to the schedule: NCIS joined the lineup in September 2008, while Criminal Minds and Ghost Whisperer were added to the Ion Television lineup in 2009. In January 2009, the network announced that it had acquired the broadcast rights to the Canadian television drama series Durham County; that show aired on the network for less than a year.
On January 21, 2011, Ion Television acquired the U.S. television rights to the Canadian drama series Flashpoint, which gave it first-run rights to the fourth season's final 11 episodes, after CBS aired that season's first eight episodes, as well as rights to air reruns of all episodes produced to date and thereafter; Ion also renewed the series for a fifth and final season that aired during the fall of 2012.
In July 2011, Ion Television acquired the broadcast television rights to six films produced by Starz Media as part of its weekend film block ; the films started airing on the network in November of that year. Ion also acquired the syndication rights to the USA Network series Psych and Monk from NBCUniversal; the two series respectively began airing in late 2011 and early 2012. House, also from NBCUniversal, joined the network in September 2012. In September 2011, Ion Television acquired the syndication rights to George Lopez and Leverage. George Lopez began airing on September 29, while Leverage debuted in July 2012; the former has since been dropped from the network, while the latter has been cycled on-and-off the schedule.
On October 4, 2011, Ion Television acquired the rights to the first two seasons of the Canadian drama The Listener for broadcast in 2012, with an option for future seasons through an agreement with Shaw Media ; the series would not join Ion's schedule until March 2014, by which time Ion Television had entered into a co-production arrangement for the program. A similar deal reached in September 2014 with Entertainment One gave Ion the U.S. rights to the medical drama Saving Hope ; Ion began airing first-run episodes and repeats of the series in October 2015.
In December 2011, Ion Television acquired the syndication rights to Cold Case, which debuted in 2012. On June 25, 2012, Ion Television entered into a deal with WWE to air a new hour-long series titled WWE Main Event on Wednesday nights; the series debuted on October 3 of that year and ran until April 2, 2014.

Other programming

Children's programming

Prior to Ion Television's original launch as Pax TV in 1998, the network had reached an agreement with DIC Entertainment to produce a five-hour children's programming block called Freddy's Firehouse, to air on Saturday and Sunday mornings. The block of animated series was instead launched on September 5, 1998 as "Cloud Nine", featuring a trio of winged teenage angels that hosted the wraparound segments that bridged breaks during the block's shows, which were mostly sourced from the DIC library. "Cloud Nine" was discontinued in the spring of 1999, and was replaced by a new block under the title "Pax Kids". Pax TV discontinued the "Pax Kids" block in September 2001; as a result, it became the first major commercial broadcast network in the U.S. that did not supply children's programming, and later one of only two until it restored a children's block in 2006.
On September 15, 2006, Ion Television debuted a weekly children's program block called "Qubo on Ion Television", through a partnership between Ion Media Networks, NBC Universal, the Nelvana unit of Corus Entertainment, Scholastic Media, Classic Media, and its subsidiary Big Idea Productions. The Qubo block originally debuted on NBC and Telemundo on September 9, 2006, with NBC's Qubo block initially being rebroadcast on Ion Television on Friday afternoons. On January 4, 2015, the Qubo block on Ion was relaunched as the "Qubo Kids Corner", concurrent with the block's move to Sunday mornings.

Sports

The network has previously broadcast certain sporting events, including Conference USA college football games, soccer matches from the Women's United Soccer Association, Real Pro Wrestling, the Champions Tour of golf, the Paralympic Games and a weekly mixed martial arts program from BodogFight. In its home state of Florida, the network's stations had served as a statewide chain to carry play-by-play coverage of a number of games for Major League Baseball's Tampa Bay Rays and Florida Marlins until the late 2000s, when cable's Fox Sports Florida/Sun acquired the exclusive rights to both teams.
Ion Television aired NFL Films' weekly highlight program, the NFL Films Game of the Week on Saturday evenings from September 16, 2007, to January 5, 2008, with its initial broadcast focusing on the September 9, 2007 game between the New York Giants and the Dallas Cowboys. The series was not renewed for the fall 2008 season. Ion also obtained rights to televise games from the American Indoor Football Association, which were slated to begin airing in March 2008. However, the game's producers did not provide a live broadcast and the agreement was terminated.
On December 28, 2010, Ion Television signed a deal with the Ultimate Fighting Championship to air the preliminary fights to the January 1 pay-per-view event UFC 125. Ion also aired the preliminary fights for UFC 127 and UFC 140 later in 2011, before the organization signed an exclusive programming agreement with Fox.

Affiliates

, Ion Television has 52 owned-and-operated stations, and current and pending affiliation agreements with nine additional television stations encompassing 36 states and the District of Columbia. The network has an estimated national reach of 60.63% of all households in the United States. Ion Television has the most owned-and-operated stations of any commercial broadcast network in the United States, reaching 65.1% of the United States ; it is also the only American commercial broadcast network whose stations almost exclusively consist of network-owned stations, similar to the ownership model of many commercial broadcast networks in Europe, Canada, Latin America, Asia and Australia, and to a somewhat more expansive extent, many U.S.-based religious broadcast networks.
Ion Television's programming is available by default via a national feed that is distributed directly to cable and satellite providers in markets without a local Ion station. In some markets, DirecTV carries a "placeholder" simulcast of the national modified feed of the network.

Major market absences and station oddities

Ion Television does not have any over-the-air stations in several major markets, most notably Fort Myers, Florida and, prior to February 2020, San Diego, California.
Two major factors that have limited the network's national broadcast coverage are that unlike the major commercial broadcast networks, Ion did not actively seek over-the-air distribution on the digital subchannels of other network-affiliated stations in the five years following the digital television transition, until it reached a multi-station agreement with Media General in November 2015; prior to that deal, it long had very few stations that contractually carry the network's programming. As a result, Ion Media Networks owns the vast majority of the stations within Ion Television's affiliate body, as well as those of co-owned multicast services Qubo Channel and Ion Life.
In Pittsburgh, Pennsylvania, a deal by Paxson to buy WPCB-TV and trade it for secondary PBS member station WQEX was approved by the Federal Communications Commission, but rejected by WPCB-TV owner Cornerstone Television in a 2000 controversy; it would not be until November 2010 that Paxson's successor, Ion Media Networks, would successfully buy WQEX, which has since been converted into a commercially licensed outlet as Ion O&O WINP-TV. In Charlotte, independent station WAXN-TV carried some programming aired by the network during its original iteration as Pax TV from 1998 to 2000, but never maintained a formal affiliation. Under an agreement with Fox Television Stations, Ion was added to a DT4 feed of Fox affiliate WJZY-TV on September 29, 2016. Ion in Charlotte later moved to the DT6 feed of WJZY-TV.
St. Louis, at one time, received the network by way of a low-power repeater of O&O WPXS in nearby Mount Vernon, Illinois; in December 2013, the United States bankruptcy court approved a plan by creditors of Roberts Broadcasting to transfer East St. Louis-based MyNetworkTV affiliate WRBU and its sister stations, CW affiliate WZRB in Columbia, South Carolina and former CW affiliate WAZE-LP in Evansville, Indiana, to a trust with Ion Media Networks – a creditor in Roberts' Chapter 11 bankruptcy proceedings, for which it filed in 2011 – that would serve as its beneficiary. Roberts' attorney subsequently stated that Ion would purchase the three stations. WZRB and WRBU switched to Ion in February 2014 ; WRBU dropped MyNetworkTV upon becoming an Ion O&O. WAZE-LP was silent at the time of acquisition, having gone dark the previous year after failing to construct its digital transmitter facilities, and Ion eventually decided on an affiliation deal with Nexstar Media Group's cluster in the area instead, using a subchannel of CW affiliate WTVW.
Buffalo and Rochester, New York, normally treated as separate markets, share Ion affiliate WPXJ-TV, which is centrally located between the two cities and is licensed to Batavia. An equivalent case exists involving Battle Creek, Michigan-licensed WZPX-TV, which serves both the Grand Rapids and Lansing markets ; additionally, Ann Arbor-licensed WPXD-TV also once provided an equivalent over-the-air signal for Lansing before moving their signal to a new transmitter in the Detroit suburb of Southfield in 2012.
In addition, in several other markets, Ion's predecessor was sold to another television station group to affiliate with a different English or Spanish language network, and through either a lack of channel space or interest in the network, Ion would not reappear in most of those markets until reaching deals to air on digital subchannels of other stations. These include:
In November 2015, Media General and Ion came to terms on an affiliation deal to add Ion's main feed as a standard definition digital subchannel in non-Ion O&O markets with Media General stations to replace the programming of the long-defunct Live Well Network, the first of its kind for Ion. Ion subchannels were added in markets such as Austin, Texas; Colorado Springs, Colorado; Green Bay, Wisconsin; Lafayette, Indiana; Davenport, Iowa; Lafayette, Louisiana; Lansing, Michigan; Richmond, Virginia; Springfield, Massachusetts; and Wichita, Kansas. These deals would carry over after the Media General stations were integrated into the Nexstar Media Group in January 2017, with WBAY-TV continuing to carry Ion under Gray Television ownership. Morgan Murphy Media's two Wisconsin stations began to carry the network as a third subchannel at the beginning of February 2017. The network further expanded its affiliate reach into small and lower-ranked mid-sized markets during late 2016 and 2017, with Ion Media striking additional deals with companies such as Gray Television, Hubbard Broadcasting, Block Communications, Forum Communications, Heartland Media and the Meredith Corporation to carry Ion Television on digital subchannels of stations owned and/or operated by those groups.
In several markets, the station's city of license is considered outside the main portion of a market's metropolitan area. Such cases include Minneapolis–Saint Paul, where that area's Ion owned-and-operated station, KPXM-TV, is licensed to St. Cloud ; Detroit, where O&O WPXD-TV is licensed to Ann Arbor, Michigan, though its digital transmitter is located in Southfield, where the bulk of Detroit's television stations base their studios and transmitter facilities; Hartford, where O&O WHPX-TV is licensed to New London, Connecticut ; and Milwaukee, where O&O WPXE-TV is licensed to Kenosha, with its digital transmitter located at a tower farm on Milwaukee's north side. In the Cleveland market, Ion airs on Akron-based WVPX-TV, which had formerly targeted Akron, Canton and nearby areas as an ABC affiliate prior to 1998.

Related services

Multiplexing

Ion Television's stations have made notable use of "multiplexing", or splitting a digital broadcast television signal into separate subchannels. The network's stations usually carry up to six of these digital subchannels, each of which broadcast separate networks. Due to the bandwidth limitations caused by its carriage of multiple subchannels over a single broadcast signal, only the primary Ion network feed is transmitted in high definition, even though most of its stations transmit two networks that operate HD simulcast feeds through their primary distribution on cable and satellite television.

Subchannels

[Qubo]
is a children's television network that launched on January 8, 2007, and is carried on the second digital subchannel of Ion Television's stations. Its launch was announced on May 8, 2006, when Ion Media Networks, NBCUniversal, Nelvana, Scholastic Media, Classic Media and its Big Idea Productions unit announced plans to create Qubo as a multi-platform children's entertainment endeavor that would extend to a weekly programming block on Ion Television as well as NBC and Telemundo, and a video-on-demand service for digital cable providers. Qubo features content from the programming libraries of each of the partners, though there was an early promise of each company producing a new series for the network each year; most of its programs are targeted at children ages 2 to 11, though its late night programming block "Qubo Night Owl" is aimed at older teenagers and adults. The Qubo Night Owl block was discontinued on January 7, 2019, as Ion decided to reduce the amount of paid programming on Ion and Ion Plus by shifting those hours to Qubo's overnight schedule between 1:00 to 6:00 a.m. Eastern.
The network debuted on January 8, 2007. Its initial format was composed of a four-hour block of shows that repeated six times a day, all featuring programming exclusive to the new channel; by 2010, the channel adopted a more traditional schedule featuring a larger array of programs. As a consequence to the pending launch of Qubo, the i secondary feed was replaced on i O&Os with a repeating promo loop in late September 2006. NBCUniversal dropped out of the venture in 2011, with NBC and sister network Telemundo replacing their Qubo blocks with their own E/I-compliant children's lineups programmed by PBS Kids Sprout that July, relegating Qubo's companion programming block exclusively to Ion Television; Ion Media Networks acquired the stakes of the remaining partners in the channel, which all retained distribution partnerships with Qubo, in 2013.
Programming on Qubo Channel and its companion Ion Television block account for all educational programming content on Ion's owned-and-operated stations, thus relieving the network from the responsibility of carrying programs compliant with Children's Television Act guidelines on its other subchannel services.
Ion Plus
launched on February 19, 2007, and is carried on the third digital subchannel of Ion Television's stations. Under its former format, the network mainly featured health and lifestyle programs, as well as feature films on Sunday mornings and select weeknights ; some extreme sports programming previously aired on weekend evenings until July 2014. Much of Ion Life's programming consists of Canadian-imported programs, with some limited U.S.-produced programming. The network originally maintained a 24-hour entertainment schedule until 2013, when Ion Life added a limited number of infomercials in mid-morning and midday timeslots. As of July 1, 2019, it was rebranded to Ion Plus, and now acts as a de facto extension of the main Ion service, featuring all-day marathon scheduling of one series, along with the same scheduling of paid programming.
Ion Shop
In April 2012, Ion Media Networks launched a new service known as Ion Shop ; some Ion owned-and-operated stations, however, did not begin carrying the network until as late as that November. Carried as a fourth digital subchannel on Ion Television's owned-and-operated stations, it primarily carries informercials; until June 2013, Ion Shop also aired blocks of programming from Ion Life in some morning and late night timeslots.
QVC Over the Air
On August 5, 2013, as part of a partnership between QVC and Ion Media Networks to expand the channel's broadcast television coverage, Ion Television began carrying the cable and satellite home shopping network via a fifth digital subchannel on most of its owned-and-operated stations. Although the network maintains a high-definition simulcast feed, QVC is transmitted in standard definition in order to preserve channel bandwidth to allow the primary Ion network feed to transmit in HD, with the normally letterboxed SD feed squeezed to full-screen in order to fit television sets. QVC is also broadcast on digital subchannels of low-powered television stations in selected areas, including in some areas where an Ion station also carries it. The channel's broadcast service is branded as "QVC Over the Air", with an accompanying on-screen bug appearing on the lower right corner of the screen during the network's programming. Some Ion-affiliated stations decline to carry QVC's programming, and some Ion Media-owned stations are unable to carry that network due to affiliation agreements between QVC and other broadcasters that existed prior to the Ion deal.
Home Shopping Network
On November 18, 2013, Ion Television began carrying the Home Shopping Network via a sixth digital subchannel on most of its owned-and-operated stations, as part of a partnership with Ion Media Networks to expand the channel's broadcast coverage. Although it has a high definition simulcast feed, HSN is transmitted by Ion stations in standard definition, due to the same digital multiplexing limitations that prevent QVC from being carried in 16:9 SD or HD. HSN has been widely available over-the-air throughout the United States since its inception – through stations that the network had owned prior to the 1998 reorganization of its Silver King Broadcasting group into USA Broadcasting, and had been mainly available on low-power television stations immediately prior to its subchannel-leasing agreement with Ion; HSN is carried on low-power stations in some markets where an Ion station also carries the network, though HSN's programming is exclusive to an existing affiliate in a few areas where both networks are present.

National pay-TV feed

Separate national feeds have been made available to pay television providers Dish Network, DirecTV, Time Warner Cable, Comcast and Charter Communications, and Ion Television stations not owned by Ion Media Networks, featuring programming sourced from Ion Life in place of paid programming that airs on the main network. Prior to the launch of Ion Life, the Ion Plus feeds carried reruns of cancelled Pax original programs, as well as public domain movies and sitcom episodes. The feeds used the Pax name and bug after the network's rebrand as i, until about September 2005. As Ion has refocused towards its current schedule however, along with a de-emphasis on local advertising, the national feed effectively repeats Ion's main feed outside a lack of station identification. Dish Network removed Ion TV from their lineup due to being able to get it on local television.

Differences between Ion and other broadcast networks

Currently, Ion follows programming strategy similar to major cable networks, with majority of its schedule being filled by acquired broadcast and cable drama series, few original programs, holiday films and other original movies, and theatrically released movies sourced mainly from major film studios, with its entertainment programming schedule occupying 18 hours of its daily broadcast schedule. Ion Television, unlike other broadcast networks, does not necessarily allow its owned-and-operated stations and affiliates to air syndicated programming during the daytime and late night hours.
In the United States, syndicated programming accounts for a majority of the revenue of local network-affiliated and independent stations. Network programming, newscasts or other locally produced programs, and infomercials make up the rest. Since paid programming once made up a relatively sizable portion of Ion's schedule, the benefit is that it provides the main source of revenue. However, this is also a drawback as, in the past, Ion had relied more on infomercials rather than sitcoms and dramas; sponsors of television series often have qualms about their message being lost on stations whose primary content is infomercials and other paid programming. Ion Television's reliance on mostly paid programming has decreased since the late 2000s, as a result of the network's expansion of entertainment programming to additional daytime and late night timeslots, and in particular, the later creation of the infomercial-dedicated subchannel service Ion Shop. Ion Television stations also lack locally produced programming; most of its stations had aired newscasts from other local network-affiliated stations until the rebrand as i, and have even produced their own community affairs shows; however, local programming has since become virtually non-existent on most of Ion's O&Os and affiliates.
As a result, there are a small number of stations that maintain dual affiliations with both Ion and another smaller network, usually either America One or MyNetworkTV. In early 2006, it was announced that the i stations in Memphis, Tennessee, Rapid City, South Dakota and Greenville, North Carolina would add programming from MyNetworkTV in September 2006, causing preemptions of i programming during prime time due to the stations' programming commitments to carrying the MyNetworkTV schedule. This blow came after i lost some affiliates in New Mexico, New York and Illinois entirely.
In late September 2009, a year after Ion Media Networks purchased WPXX and WEPX/WPXU from Flinn Broadcasting, those stations resumed carrying Ion Television full-time, having disaffiliated from MyNetworkTV as a result of the network terminating its existing affiliation agreements due to its conversion into a programming service. NBC affiliate WITN-TV took over the MyNetworkTV affiliation for the Greenville, North Carolina market, placing it on a digital subchannel; Memphis CW affiliate WLMT, meanwhile, picked up only WWE SmackDown in place of WPXX.

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