WXLK


WXLK is a commercial FM radio station licensed to Roanoke, Virginia, serving the New River Valley and Southwest Virginia. WXLK airs a Top 40 radio format and is owned and operated by Mel Wheeler, Inc.
WXLK's studios and offices are on Electric Road in Roanoke. Its transmitter is on Honeysuckle Road in Bent Mountain. WXLK broadcasts in the HD Radio format. The station runs at 100,000 watts effective radiated power on a tower 1,985 feet in height above average terrain. The Class C station can be heard into North Carolina and West Virginia. At times it can be picked up more than 200 miles away.

History

On December 17, 1960, the station first signed on as WLRJ. It was owned by Lee Hartman & Sons, a company headquartered in Roanoke that still provides audio and video services, although it no longer owns a radio station. WLRJ ran at only 2,800 watts, a fraction of its current power.
The station specialized in what it called "fine music" including middle of the road artists. WLRJ was an affiliate of the ABC-FM Network. It was a rare "stand alone" FM station, with no AM counterpart.
In 1972, the station was bought by CEBE Investments. CEBE switched the format to beautiful music. With the new call letters WLRG, the station called itself "Large Radio - Always Beautiful."
Contemporary hit radio "K92" debuted January 1, 1980. Future WVTF general manager Glenn Gleixner, then a DJ at the station, came up with the branding and callsign – picking K because he believed it was the most memorable letter, and including an X in homage to WIXL in Newton, New Jersey, where he previously worked.
In 1997, the station was acquired by its current owner, Mel Wheeler, Inc. The price tag was $7.5 million for both WXLK and 100.1 WLYK in Lynchburg, which at the time simulcast WXLK.

HD Radio

subchannel WXLK-HD2 debuted as classic rock formatted "97.3 & 98.5 The Rock Channel" on December 31, 2017. The subchannel is paired with two FM translators to provide reception on analog radios: