The 103.7 frequency now occupied by WPKQ began in March 1952 as WMOU-FM, the FM sister station to WMOU in Berlin. The stations became WKCB and WKCQ in 1957, but returned to their original callsigns two years later. WMOU-FM separated from the simulcast of WMOU in 1972 and became WXLQ-FM, airing a rock and oldies format. This evolved to a mix of top 40 and oldies in 1975. The station reverted to the WMOU simulcast in 1977. A construction permit for a new 103.7, using WXLQ's former transmitter, was granted on August 8, 1983 to New England Broadcasting, Inc. and revived the WMOUcall letters, with a license to cover issued on March 15, 1984. In 1990, the station moved its transmitter to Mount Washington in 1990, changed its format to an innovative hot AC format and officially became "WZPK 1-0-3-7 Peak-FM". Branding themselves as "The Peak of New England" with a Class C flamethrower signal that reached from Boston to Montreal. The station debuted by originally simply asking on-air to its audience what they wanted on air by airing the message "We are building YOUR Superstation. Please tell us what you would like to hear" and supplied a 1-800 number for listeners to contact the station. The station was really refreshing to Sherbrooke Québec's audience just north of the border who were then losing their own English top 40 local radio station CKTS AM 900 when WZPK made its startup. In 1996, 103.7 adopted its present callsign and format upon its sale to Fuller-Jeffrey in 1996. The city of license was changed to North Conwayin 1999. On July 6, 2015, WPKQ split from its simulcast with WOKQ 97.5 FM Dover, NH and rebranded as "103.7 The Peak". In doing so, it moved its studios from WOKQ's facility in Dover to Townsquare's existing studio in Portland, alongside WBLM, WCYY, WJBQ and fellow Mount Washington broadcaster WHOM.
Signal
Due to its transmitter location on the top of Mount Washington, the station has one of the largest coverage areas in North America, reaching most of New Hampshire, the Northeast Kingdom and other portions of Central and Northern Vermont, Western, Central and Southern Maine, Southern Quebec, and small portions of northeast Massachusetts. However, as the slogan shows, the station chooses to focus mainly on New Hampshire, while still getting some listenership in Estrie and the Northeast Kingdom.
