1290 on the AM dial has had quite a varied history since it first signed on in 1958 as WOIA. In 1962, WOIA jumped to the FM dial and the AM signal was re-dubbed WOIB. After several years as a MOR outlet, WOIA/WOIB began to simulcast a Top 40 format in 1967. On February 14, 1970, both stations were re-branded as "The Winners", with the 1290 calls changed to WNRS. Initially the "Winners" retained the WOIA/WOIB Top 40 format but later switched to country; WNRZ-FM also played progressive rock for a time while the AM side continued with the country format. In 1975, WNRZ-FM brought the "Winners" simulcast to an end when it changed to album oriented rock as WIQB. WNRS continued on with country and later a fairly successful oldies format under the moniker "Ann Arbor's Solid Gold." This continued until 1992, when the oldies format moved to new sister station WAMX-FM 107.1 as WQKL. AM 1290 picked up WAMX's New Age/Adult Contemporary format and later the WAMX calls, after briefly using the call letters WIQB. In early 1999, Tom Monaghan bought the station and changed it to an all-Catholic format and changed the calls to WDEO. Later that year, the religious programs were shifted to the former WWCM at 990 AM, and 1290 changed formats again. Now, under new owners Cumulus, it was "WYBN, Your Business News". In May 2000, Clear Channel Communications acquired Cumulus' Ann Arbor stations, including WYBN. The following year, Clear Channel switched it to WCAS, with an adult standards format dubbed "American Music Classics." In July 2002, 1290 saw the revival of "Honey Radio", an all-oldies format that was popular on the former WHND in the 1980s and 90s; now the calls were WHNE. "Honey Radio" took the "Real Oldies" approach that Clear Channel tried at WSAI Cincinnati, WRLL Chicago and several other AM stations, playing mostly 1950s and 1960s hits with very limited post-1970 material. The format was AM 1290's most successful in some time, but lasted only about two years, until August 2004, when WHNE became WLBY — the tenth callsign the station has used, and the longest-lived. In December 2006, Cumulus reacquired Clear Channel's Ann Arbor stations, including WLBY, as part of a multi-station swap. Cumulus' future plans for WLBY remain unknown, although Cumulus has said it does not plan to change the formats of any of its Ann Arbor stations. On March 16, 2009, WLBY switched to a business talk radio format, abandoning the progressive talk format that included the bankrupt Air America Radio network. In the following years, WLBY has added new programs to feature more news-talk programming. Weekday programs now include the localLucy Ann Lance Show, Westwood One programming from Noon to Midnight, and Bloomberg Radio business shows for the remaining nine hours each weekday. Weekends consist primarily of the Bloomberg Radio feed.
