WSAI


WSAI is an AM radio station broadcasting out of Cincinnati, Ohio. Owned and operated by iHeartMedia, its studios, as well as those of iHeartMedia's other stations in Cincinnati, are in the Towers of Kenwood building next to I-71 in the Kenwood section of Sycamore Township and its transmitter is located in Mount Healthy.
WSAI is licensed to broadcast in the HD Radio format.
WSAI is known as "Fox Sports 1360," and airs their entire schedule including The Dan Patrick Show, Rich Eisen, and Colin Cowherd.

History

WSAI radio was established by the United States Playing Card Company in 1923, and originally transmitted broadcasts from their facilities on Beech Street in Norwood, Ohio.
In 1928, the station was sold to Crosley Broadcasting Corporation, because WSAI's then transmitter site in Mason, Ohio was seen as an ideal site for WLW's new 50,000-watt transmitter. WLW kept WSAI as a locally oriented sister station, while WLW — with programs from NBC Radio and the Mutual Broadcasting System — aimed for the whole region. This would continue well into the late 1940s, when Crosley was forced by FCC regulations into selling off WSAI. Like many AM stations of their era, WSAI was soon directed into playing popular music, which soon segued into a Top 40 format.
WSAI featured Cincinnati's largest radio news staff headed by National Broadcasters Hall Of Fame inductee Rod Williams who won numerous awards including a commendation from the Ohio General Assembly for .
Broadcasters Hall Of Fame induction ceremony
The station ended up becoming Cincinnati's AM Top 40 powerhouse during the 1960s and 1970s, headed by personalities like Larry Gordon, Jim Scott, Robin Mitchell, Bob Goode, Buddy Baron, Roy Cooper, Ted McAllister, Jack Stahl, Dusty Rhodes, Casey Piotrowski, Larry Clark, Gary Allyn, Steve Kirk, Bob Harper, Mark Edwards, Dick Wagner, Bob Wayne, Steve Young, Bob White, Paul Purtan, PURTAN AIR CHECK 1966 https://www.youtube.com/watch?v=cl5RRCOXXVo1966 Ron "King B" Britain and the station's youngest DJ Michael Owens. WSAI's long run with this format lasted until 1978, when they switched to country music. That format was dropped for a simulcast of soft rock FM station WWNK on August 26, 1985. The WSAI calls did land on 100.9 FM in October 1985, but were soon dropped after just one year for the WIZF calls.
On March 23, 1987, WWNK-AM dropped the simulcast of WWNK-FM and became oldies as "K-Rock." By 1988, the WSAI calls were brought back to 1360 AM, which enhanced the oldies format. That format was scuttled in 1992 with sports/talk, but it didn't last long.
Charles Reynolds became the new owner of WSAI, but the station was leased out to Jacor Communications and the format was changed to adult standards. Jacor Communications then acquired the intellectual property of WCKY 1530 AM, and merged it with WLWA 550 AM. On April 14, 1994, the WCKY calls were moved to 550 AM, and the WSAI call letters and standards format were moved to 1530 AM.
The former WSAI at AM 1360 became WAOZ, with a children's music format. Then, on August 30, 1996, WAOZ flipped to WAZU, with a news/talk format. That format, in turn, changed back to sports talk as "1360 Homer" on December 12, 1997. The WAZU call letters were scuttled in favor of WCKY, following the merger of Jacor with iHeartMedia that allowed for the WKRC call letters to be restored on 550 AM.
"Homer" was initially seen by many as an also-ran in the market when compared to Cincinnati Reds flagship WLW, and against crosstown sports talk rival — and Bengals flagship — WBOB. However, WBOB — which simulcast the games with sister WUBE-FM — did not renew the Bengals' rights after the 1999 season, as its parent company AMFM merged with Clear Channel and both stations were split up.
WCKY slowly gained respect by gaining the radio rights to the Cincinnati Bengals via a three-way arrangement with WLW-AM and WOFX. "1360 Homer" served as the AM flagship when the Bengals and the Cincinnati Reds baseball team share the season schedule. After the Reds' season ends, the games moved to WLW.
For several years the station operated as Original Hits 1530, WSAI and featured a nostalgia format featuring former TV personalities Bob Braun, Nick Clooney and Wirt Cain. In January 2003, WSAI's Top 40 roots were revived as "Real Oldies 1530 WSAI" which featured some of the original WSAI "good guys" from that era such as Dusty Rhodes, Jack Stahl, Ted McAllister and Casey Piotrowski as well as longtime Cincinnati Oldies personalities "Dangerous" Dan Allen, Marty Thompson and Tom "Cat" Michaels. Some of the original 1960s jingles from the station's Top 40 days were used in addition to a sampling of some Drake-styled production values and the voice of CKLW veteran announcer Charlie Van Dyke voicing station IDs and promotional "liners" in-between songs.
On January 17, 2005, WCKY and WSAI swapped their call letters back to the original dial positions. 1360 AM retained its sports format with the traditional WSAI calls, while 1530 as WCKY switched formats from oldies to liberal talk as radio stations were pressured to include left-leaning stations to balance the right leaning stations they also programmed. On July 7, 2006, WCKY and WSAI switched formats once again.
The "Homer" sports/talk format moved to WCKY at 1530 AM, while WSAI picked up the liberal/progressive talk as "1360 WSAI: The Revolution of Talk Radio." Again, it didn't last long, as the ratings for liberal radio in Cincinnati were far below the previous music formats. Jerry Springer's show came to an end on December 11, 2006, and so did WSAI's progressive talk format. It relaunched that day as "1360thesource.com," still carrying a talk format but heavily programmed with advice and consumer awareness-driven shows such as Clark Howard and Dr. Laura Schlessinger.
That format lasted just six months, as WSAI went back to a sports format in July 2007. On Monday, July 2, 2007, WSAI switched to sports as "Cincinnati's ESPN 1360." As an all-network companion to sister station WCKY, which airs local talk during the day and carries various play-by-play, WSAI aired the entire ESPN Radio programming lineup. Both stations switched network affiliations on February 15, 2010, with WCKY picking up ESPN Radio as "ESPN 1530," while WSAI became "Fox Sports 1360," carrying the entire Fox Sports Radio lineup on a 24/7 basis as an all-network sister station to WCKY.
Cincinnati affiliate for: