WCOG went on the air in 1947. Throughout the 1960s and 1970s, the station had a top 40 format. Dusty Dunn, Bob Dayton, Scott Derringer and other DJs played a mix of music that might have included Led Zeppelin, Otis Redding, The Drifters and Janis Joplin. Al Troxler "ruled the airwaves" from above Sky Castle Drive-In on High Point Road. While attending UNC-Chapel Hill Rick Dees worked for WCOG in 1969 and 1970 when the station was owned by Thoms Broadcasting based in Asheville, NC. Dees left WCOG and worked at WTOB Winston-Salem, NC and WKIXRaleigh, NC when those stations were owned by Southern Broadcasting. By 1981, WCOG was a country music station. In 1985, the station changed its call sign to WGLD, and its format to beautiful music. A few years later, WGLD changed to satellite-delivered oldies; in 1989, this gave way to an adult standards format provided by the AM Only service. In 1994, the call letters changed to WWWB, and the format to talk radio; WWWB later simulcast WMFR. In 1996 the station changed again to WTCK, "The Ticket", and a sports talk format. The WMFR simulcast returned two years later, after WKEW dropped its talk format for Radio Disney. In 1999, Truth Broadcasting changed the station to Christian talk and returned the WCOG letters. The new format included Billy Graham, Franklin Graham, Charles Stanley and James Dobson. WTOB aired the same programming. On October 2, 2000, WCOG began telling listeners to switch to WTRU. Late in 2000, the announcement came that Truth Broadcasting would move the Radio Disney affiliation from WKEW to WCOG. The Walt Disney Company bought WCOG in 2005, which meant more community involvement and visibility for the station. Disney subsequently decided to sell its smaller-market Radio Disney stations, and took WCOG and five other stations off the air on January 22, 2010. A sale to Curtis Media Group was announced on March 9; upon taking over, Curtis relaunched the station July 15 with a return to sports talk.
Programming
WCOG primarily airs syndicated programming, both national programming from ESPN Radio and the regionally syndicated showThe David Glenn Show, and Primetime with Chris Kroeger. It also carries Appalachian State Mountaineers football and basketball and High Point University Panthers basketball, as well as select additional local sports coverage. Most of WCOG's programming is simulcast with WSML and WMFR; all three stations break away to carry certain programming as necessary.
