WCKD-LP went on the air April 16, 1994 as W30BF, carrying PBS programming as part of Maine Public Television Plus, the state's secondary public television network. Cuts infederal funding led to the elimination of MPT Plus on June 30, 1996; W30BF then became a repeater of Maine Public Television's primary service until 1999, when James McLeod, owner of Pax affiliate WBGR-LP, bought the station. McLeod was not able to put enough resources into the station, however, and in late 2000 he signed a local marketing agreement with Rockfleet Broadcasting, owner of ABC affiliate WVII-TV, who relaunched the station in February 2001 as WCKD-LP, a UPN affiliate that also carried Fox Sports telecasts. Previously, Bangor viewers received UPN on cable via Boston's WSBK-TV. WCKD's schedule also included a 10 p.m. newscast produced by WVII. WCKD announced in September 2001 that it would become a full Fox affiliate that October, after WPXT in Portland announced that it would switch to The WB. However, UPN informed the station that it not only could not drop the network before the expiration of its contract in December 2005, but that WCKD was not allowed to preempt UPN programming for Fox Sports' weeknight telecasts; as a result, on October 7, the same day that WPXT switched affiliations, Adelphia Communications replaced WCKD with Foxnet, though the station was reinstated a month later. During this period, UPN programming remained available on Adelphia via WSBK, which it had continued to carry. Although WCKD remained with UPN, its association with Fox Sports also continued, allowing the station to air Super Bowl XXXVI. After Rockfleet Broadcasting acquired W22BU from MS Communications in 2003, it changed that station's call letters to WFVX-LP and, on April 13, affiliated it with Fox. WFVX then inherited WCKD's cable carriage and its syndicated and local programming, forcing the station to air Pax programming outside of UPN's programming hours. Control of WCKD reverted to James McLeod in August 2003, after WVII ended its local marketing agreement with the station; for a time afterward, WCKD served as a temporary simulcast of WBGR. These moves again made WSBK-TV the default UPN affiliate on Adelphia's Bangor systems. WCKD eventually became a Jewelry Television affiliate. In 2006, the station became a TBN affiliate, even though TBN already owned a repeater in the market. In 2007, James McLeod sold WCKD to Western Family Television. Soon afterward, the station joined one of TBN's sister networks, JCTV. JCTV rebranded as JUCE TV on January 1, 2014.
