The Traditional Values Coalition was an American conservative Christian organization. It was founded in Orange County, California by Rev. Louis P. Sheldon to oppose LGBT rights. Sheldon's daughter, Andrea Sheldon Lafferty, was the executive director. TVC was influential in the 1980s and 1990s in lobbying for government policy based in Christian fundamentalism. TVC has been designated an anti-gay hate group by the Southern Poverty Law Center, citing TVC's use of "known falsehoods — claims about LGBT people that have been thoroughly discredited by scientific authorities — and repeated, groundless name-calling." The SPLC reported that the Traditional Values Coalition may have effectively ceased to exist as of 2018.
History and organization
preacher Lou Sheldon was the California executive director of Anita Bryant's 1977 anti-gay Save Our Children campaign. Sheldon started his own organization in the 1980s to carry on his anti-LGBT advocacy, initially named the American Liberties Institute, later the California Coalition for Traditional Values, and finally the Traditional Values Coalition. In 1984 TVC organized parents to oppose Project 10, a Los Angeles School District stay-in-school program for LGBT youth. TVC continued to battle the LA School District into the 1990s, but gradually expanded into a national organization with a Washington, D.C. headquarters. TVC created a propaganda video called Gay Rights/Special Rights: Inside the Homosexual Agenda in 1993. The widely-distributed video was a powerful tool in the anti-gay rights movement of the 1990s. In the 1990s TVC claimed to represent over 43,000 Christian churches in the United States. Sheldon and his daughter Lafferty met with president US George W. Bush on eight occasions. TVC exerted considerable influence in the United States Congress in the 1990s. Andrea Lafferty worked closely with her father at TVC from the late 1980s to the mid 2010s, becoming executive director by the year 2000 and gaining influence during the George W. Bush White House years from 2001-2008. The organization was struggling to maintain relevance by the mid 2010s. In March 2018, the SPLC noted that the organization is "a ghost of its former self, if it exists at all. Its website disappeared from the internet last year, and its phone line is disconnected".
Policy positions
In some ways, the aims of the group are those of a wider movement. It does not provide formal position statements but outlines the traditional values it is fighting for as follows:
Opposition to "liberal" immigration reform without first securing the U.S.-Mexico border
Freedom of Christians' attempt to convert non-Christians
Cleanness from addictive behaviors
The group then explains in paragraphs titled "Discrimination and Tolerance" and "Love and Hate" how it aims to deal with accusations that its activities are based on hatred of those not following similar beliefs. Without stating what action should be taken, the organization maintains that "individuals may be free to pursue such behaviors as sodomy, but will not and cannot tolerate these behaviors." However, the TVC's stances against homosexuality and the LGBT rights movement are, comparatively, more confrontational than those of many groups with similar views. There are a number of smaller groups that take a harder line, most notably Westboro Baptist Church, which the TVC has criticized for many years, likening it to a false flag operation. The gap between the TVC and other conservative groups was described by Winnie Stachelberg of the pro-LGBT Human Rights Campaign as follows: "They're out there every day supporting discrimination against gay people on nearly every issue, and you don’t see that so much from other groups." The Coalition took this as a compliment. By comparison, Jerry Falwell stated in his later years, "Civil rights for all Americans...gay, straight, et cetera, is not a liberal or a conservative value. It's an American value that I would think that we pretty much all agree on." The TVC will sometimes suggest that homosexuals pose a threat of child molestation; they "have long sought unrestricted access to children for recruitment purposes" and are more willing than others on the right to use the word sodomy in reference to gay men. Historically, the group has called for "cities of refuge" to keep AIDS patients from infecting the general population. Lafferty's response to a Gallup poll suggesting a tilt in public opinion towards gay rights was this: "Jesus didn't ask for a 'show of hands' at the Sermon on the Mount. We, His followers, should not ask America to vote on which of his teachings they choose to obey."
Hate group
The Southern Poverty Law Center enumerates false statements made by TVC, including the claim that gay people travel door-to-door to steal American children and transform them into homosexuals. The SPLC also notes that TVC has a history of Islamophobic statements. Because of this, SPLC classifies TVC as a hate group.
Christian Seniors Association
The TVC operates a subsidiary under the name of "Christian Seniors Association" under the leadership of James Lafferty, the husband of Andrea Sheldon Lafferty. It aims to be a conservative alternative to the AARP. It attracted some attention for distributing financial appeals that are designed to be confused with census material.
Louis Sheldon was an associate of Jack Abramoff, the Republican lobbyist jailed for influence peddling. Sheldon lobbied members of the US Congress to kill the Internet Gambling Prohibition Act. Abramoff directed his client, eLottery, to pay $25,000 to the Traditional Values Coalition. The group has also been linked to the Mariana Islands worker abuse scandal, as it was used by Abramoff to pay for the trip of Representative Bob Schaffer to visit the island. The Denver Post reported that the TVC paid the $13,000 travel bill for the trip organized by Abramoff's lobbying firm.
Abramoff's lobbying team would prepare questions and "factual backup" for friendly lawmakers. Trips to the island for congressmen and staff would be a key tool to "build permanent friends," the memo said.
The congressional junkets to the Mariana Islands were designed to build support in Congress among Republican lawmakers to block labor and immigration legislation for the islands, which had been found to harbor squalid working conditions and abusive labor practices.
