TSC, formerly The Shopping Channel, is a Canadiandiscretionary service channel that is owned by Rogers Media. The channel showcases various products which viewers can purchase either by telephone or internet. The only time that TSC does not broadcast live or tape-delayed product demonstrations is on Christmas Eve and Christmas Day. Sale broadcasts was replaced by Christmas scenes with holiday music in the background until 2008, but have been replaced since with the TSC on-air personalities and celebrity guests sharing their Christmas memories. TSC usually ends live broadcasting for the Christmas holiday at about 4:00pm EST Christmas Eve, with taped sales segments airing from 4:00pm – 10:00pm EST. They go back to regular broadcasting at 10:00pm EST Christmas Day, with taped sales segments, and return to live broadcasting at 7:00am EST Boxing Day. As with most home shopping channels, the products are mainly aimed at a female audience. Products include those from such categories as fashion, beauty, home and garden, and electronics.
History
Founded by Canadian entrepreneur John Goldberg, the channel went on the air on January 15, 1987 as the Canadian Home Shopping Network, under the umbrella of the Canadian Home Shopping Club, and was affiliated with the U.S. Home Shopping Network. The channel was exempted from licensing by the Canadian Radio-television and Telecommunications Commission, but for several years this was on the condition the channel not use live motion video to demonstrate its products. Animated graphics could be used, but otherwise CHSN was limited to a slide-show format with voice-overs. This restriction was lifted in 1995. The first on-air host was Sandi Hall. Hosts from the first year included "Bargain" Bill Allison, Mike Banks, Craig Hamilton, Alexandra Elliot and Rosemary Frasier, Hugh Wilson, and Steve Oatway. In January 1988, Rogers Communications acquired the organization from John Goldberg. Rogers then installed Simon Dean as the new president. The Canadian Home Shopping Network was renamed to The Shopping Channel in 2000. After adopting its current name, the channel commonly used the acronym "TSC", which had a stylized askew-square logo. Its use was cut back significantly after complaints from the hardware store chainTractor Supply Company, which used a vaguely similar logo. In July 2011, TSC launched a high definition feed simulcasting the standard definition feed. In July 2015, it was reported that Rogers was planning to sell The Shopping Channel, and had received bids from foreign broadcasters, such as Liberty Interactive. Interest had also reportedly been shown by HSN and Evine Live. The network could fetch at least $300 million, although due to CRTC policies, a foreign company would not be able to serve as majority-owner. In May 2017, the channel introduced a new logo and tagline, "Today's Shopping Choice". Although in the majority of cases, the channel would be referred to as TSC solely, in some media, on the channel's website and social media pages, The Shopping Channel would remain in some references. Since that time, the channel is solely referred to as TSC in all media.
Logos
Products
TSC has several products, some which gained mainstream notoriety. In addition to the television channel, TSC also has several businesses and products associated with and integrated with the television channel.
E-commerce website - the channel operates TheShoppingChannel.com, its online store which sells products that are currently featured on the channel in addition to exclusive products and products that have previously been advertised on the channel.
