SoftMaker
SoftMaker Software GmbH is a software company that produces office software and is located in Nuremberg, Germany. SoftMaker was founded in 1989 by Martin Kotulla. In 1991, it also added digital fonts to its offerings. Best known in Germany and the EU, SoftMaker is slowly pursuing the North American market, where it faces stiff competition from both free and commercial competitors.
Students, teachers, schools, and universities can purchase SoftMaker Office for a lower price through the "Schulen ans Netz" initiative, part of SoftMaker's academic sales program. Additionally, a free version named FreeOffice is available.
To promote its digital font sales, SoftMaker publishes one font each month free for download from its web site.
SoftMaker Office
is SoftMaker's flagship product, an office suite marketed to home, small business and educational users. The current version, called SoftMaker Office 2018 consists of the word processor TextMaker, the spreadsheet PlanMaker the presentation software application SoftMaker Presentations and the scripting language BasicMaker.SoftMaker Office 2016 and 2012 are available for Microsoft Windows, Linux, and Android. Its predecessor, SoftMaker Office 2010, is available for Windows CE, and Pocket PCs. The 2006 version was also available for FreeBSD and Handheld PCs. SoftMaker began support for MacOS in their 2018 family of office suites.
Currently, SoftMaker Office supports all popular Microsoft Office file formats, as well as its own proprietary formats. SoftMaker claims to be working on ODF compliant formats, but currently supports OpenDocument only in its word processor.
| SoftMaker Product | Equivalent MS Product | Platforms | File Formats |
| TextMaker | Word | Win32, MacOS, Linux, Android, Pocket PC, WinCE | .doc,.docx,.rtf,.odt,.tmd,.pwd,.txt,.sxw,.pdf |
| PlanMaker | Excel | Win32, MacOS, Linux, Android, Pocket PC, WinCE | .xls,.xlsx,.csv,.pmd,.rtf,.dbf,.txt,.slk,.dif,.pdf |
| Presentations | PowerPoint | Win32, MacOS, Linux, Android, Pocket PC, WinCE | .ppt,.pps,.pptx,.ppsx,.prd,.rtf,.bmp,.png,.tif,.jpg,.pdf |
| BasicMaker | VBA | Win32 | .bas,.txt |
Competitive strategy
The SoftMaker Office sales strategy is based on cross-platform usability along with reasonable pricing and free post-sale customer service. However, since SoftMaker Office is not free like competitors LibreOffice, Apache OpenOffice, or Calligra Suite, its greatest marketing strength is its high degree of Microsoft Office compatibility. As a major sales point, SoftMaker cites its ability to render graphs and charts within PlanMaker which are often indistinguishable from those created within Microsoft's Excel. Significantly, this level of compatibility extends to non-Windows platforms. Even on Windows platforms, SoftMaker Office competes with native Windows office suites based on its Microsoft Office compatibility.SoftMaker also claims its Office suite is faster, with smaller memory and hard drive footprints than Microsoft Office or OpenOffice.org.
The most significant areas of incompatibility, as with all non-Microsoft office suites, are in documents that use VBA scripts. While BasicMaker is a step forward, it still doesn't offer seamless VBA compatibility.