Robert Maxwell (producer)
Robert Maxwell Joffe was an American radio and television producer, screenwriter, and entertainment executive. He was one of the producers of The Adventures of Superman radio show and a producer of several TV series, including the early episodes of both Adventures of Superman and Lassie. Maxwell acquired the rights to Lassie in 1953 for $2,000 and sold the popular television program starring the collie to Jack Wrather in 1956 for a reported $3.5 million.
He also was the producer of Creeps by Night on the Blue Network.
He also wrote episodes of the Superman radio and TV series as Richard Fielding.
Many early episodes of Lassie, as well as episodes of National Velvet, were written by Robert Maxwell under the pseudonym Claire Kennedy.
At the time of his death in Toronto, Canada, he was married to Barbara Maxwell and had two sons.
