Pot o' Gold was radio's first big-money giveaway program, garnering huge ratings within four weeks of its 1939 debut. The program's success prompted production of the film. The premise of the radio program, created by Ed Byron, was that any person who picked up the telephone when host Horace Heidt called would automatically win $1000. Phone numbers were chosen by three spins on the Wheel of Fortune: choice of phone directory, page number and the line on the page. The series ran on NBC from September 26, 1939 to December 23, 1941 and later a new show by the same name from October 2, 1946 to March 26, 1947 on ABC.
Plot
The film tells of a couple romantically involved despite family feuds. Jimmy Haskell is the former owner of a defunct music store. His uncle, C.J. Haskell, dislikes music and has long wanted Jimmy to join him in his health food business. Jimmy only agrees after his music store is closed. When Jimmy arrives at his uncle's place, he is confronted by members of the McCorkle family, who play in Heidt's band and often practice outside C.J.'s business. As C.J. hates music, he is infuriated and attempts to stop the band using the police. Unsuccessful, he is thrown a tomato by Jimmy, unintentionally. Jimmy is then made a hero by the band and the McCorkles, who do not know his true identity. Molly McCorkle falls in love with him. When Jimmy substitutes for C.J. on the Haskell radio program, two band members find out his identity. They work together to devise a scheme to persuade C.J. to take a vacation. In the meantime, Jimmy takes over the operation of the business and invites Heidt's band to play on the radio. Molly learns Jimmy's identity, and in anger, she says the Haskell program will give away $1000 every week. Jimmy has no choice but to find a way to hand out the cash, and a federal investigator reminds him that using lottery to give the 1000 dollars is illegal. Jimmy plans to use phone books and a roulette-style game to find winners. The Haskell program grows immensely popular and attracts lucrative advertising contracts. This reconciles the Haskell and McCorkles, paving the way for the marriage between Jimmy and Molly.
Paulette Goddard with Horace Heidt & His Musical Knights - "Pete the Piper"
James Stewart - "When Johnny Toots His Horn"
Horace Heidt & His Musical Knights - "A Knife, a Fork and a Spoon"
Larry Cotton with Horace Heidt & His Musical Knights - "Do You Believe in Fairy Tales?"
Paulette Goddard with Horace Heidt & His Musical Knights - "Broadway Caballero"
Reception
Stewart later referred to the film as the worst one he ever appeared in. Nine years later, Stewart did another movie about a big-money radio show, The Jackpot.