Nailed It! was inspired by the craze of people trying and failing to make elaborate cakes they found on the Internet. Three amateur bakers with demonstrated poor baking skills attempt to re-create edible masterpieces for a $10,000 prize and the Nailed It! trophy. Competitors take part in two challenges over the course of the 35-minute episodes. The first challenge is called "Baker's Choice", where the contestants pick one of three existing confectionery treats and try to recreate it. The winner of this challenge gets a special prize and is allowed to wear a golden chef's hat. In the second challenge, "Nail It or Fail It", contestants have two hours to recreate a complicated cake from scratch. They each receive a "Panic Button" which allows them to get three minutes of assistance from one of the judges. The worst-performing baker from the first challenge gets a second button to distract the other bakers – the specific function varies depending on the episode, but normally involves Nicole annoying the bakers. The three judges decide on the winning cake based upon presentation and taste. The winner receives a trophy and the $10,000 prize.
All six episodes of the first season were released on Netflix on March 9, 2018. The second season features six regular episodes and one bonus episode, and was released on Netflix on June 29, 2018. The season ends with a crossover special, featuring the "Fab Five" of Netflix's Queer Eye series, with the series' food and wine expert Antoni Porowski serving as guest judge. The third season was released on May 17, 2019, with six episodes. On March 18, 2020, it was announced that the fourth season would premiere on April 1, 2020.
Awards and nominations
International versions
A Mexican version of the show debuted in February 2019. ¡Nailed it! México is hosted by comedian Omar Chaparro and professional chef Anna Ruiz, along with guest judges. Sylvia Weinstock appears in one episode as a guest judge. A French version of the show debuted in October 2019. C'est du gâteau! is hosted by humorist Artus and professional chef Noémie Honiat, along with guest judges. Jacques Torres appears in one episode as a judge. The Spanish version of the show, Niquelao!, debuted in October 2019, hosted by actress La Terremoto de Alcorcón and professional chef Christian Escribà, along with guest judges. A German version of the show debuted on Netflix in January 2020, hosted by actress and model Angelina Kirsch.