MeWe


MeWe is an American online social media and social networking service owned by Sgrouples, a company based in Culver City, California. It was founded by Mark Weinstein in 2012. The service touts its commitment to user privacy and control as its outstanding feature.

History

In 1998, Mark Weinstein, author and Internet corporate executive, established SuperGroups.com, a social media Web site. The site was closed by its largest investor in 2001. Gathering largely the same leadership team, Weinstein incorporated Sgrouples Inc. in 2011. The new firm was based in Mountain View, California. Initially, Sgrouples focused on building an online storage site named MyCloud, where users were given 4 GB of storage for free. Users were given the option to see only the advertising they chose, while users requesting more than 4 GB of storage space were charged a fee. MyCloud's proprietary application programming interface was not released to developers; instead, in a model similar to that used by Apple Inc., Sgrouples allowed third parties to license their code.
Weinstein decided to create a social media site with strong privacy controls after hearing Mark Zuckerberg, the chief executive officer of Facebook say that "privacy is a social norm of the past." MeWe was incorporated as a subsidiary of Sgrouples, and based in Culver City, California. In 2012, Sgrouples assembled a team of 30 software developers to begin work on MeWe. Weinstein's goal was to give users of the site the maximum amount of privacy possible. Over the next six years, Sgrouples raised about $4.8 million from wealthy individuals such as Lynda Weinman, founder of lynda.com; fashion designer Rachel Roy; and authors Jack Canfield and Marci Shimoff.
By 2015, as MeWe neared the end of its beta testing cycle, the press called MeWe's software "not dissimilar to Facebook". Because of Weinstein's mandated privacy requirements, users retained control over what posts their contacts could see. The site retained a "like" feature similar to other social media sites, but a user's contacts were not notified when a user "liked" a post or image. Users were not at that time able to make posts public for any visitor to see, and images could not be tagged. As with MyCloud, users retained the right to see any, all, or no advertising. Add-on features included online storage, a "Pro" version, the ability to create fan pages, and a photo printing service.
In 2016, MeWe was named a finalist for "Start-Up of the Year" in the Innovative World Technology category at SXSW, and made Entrepreneur magazine's list of the top 360 entrepreneurial companies of the year.
MeWe finished its initial financing round in July 2018 by raising $5.2 million in new funds. The company began work on upgrading MeWe and initiating work on an enterprise version called MeWePRO.

Corporate governance

Mark Weinstein is the founder and chief executive officer of MeWe.
Advisors to MeWe include father of the World Wide Web Sir Tim Berners-Lee and filmmaker Cullen Hoback.

Website

Features

The MeWe site and application has features common to most social media and social networking sites: Users can post text and images to what the site calls their "Home Feed", users can "like" others' posts using emojis, there is a standard set of animated GIFs, users can create specialized groups, and there is online chat. Users have control over how posts appear in their Home Feed. Posts set to "private" can be seen only by other users who are in a person's contact list; while posts set to "public" appear to everybody. The latter feature was added after October 2018, when a wave of Google+ users "migrated" to MeWe. Users may also choose to allow only subsets of contacts see one's Home Feed posts. Unlike most social media sites, MeWe does not notify users when their contacts make posts. The "disappearing content" feature of MeWePRO allows user content or posts to appear for a period of time and then be wiped from the site.
Users may create groups as well as post. Groups may be Private, Selective, and Open. Group owners and administrators have the choice of listing the group in MeWe's "group directory". MeWe reported in June 2018 that the site already had 90,000 active groups, 60,000 of which were "public" and open to all users.
Online chat may occur between two or more people or among members of a group. Person-to-person online chat is similar to that in most other social media and social networking sites, and supports text, video calling, and voice calling. "Secret Chat" is a special feature of MeWePRO which uses double ratchet encryption to ensure that chats are private. Secret Chat is free for the first 30 days; longer access requires a subscription fee. Each group also supports a chat feature.
"Privacy Mail" is another feature of MeWe. It is similar to the standalone Facebook Messenger app for Android and iOS.
MeWe provides each user with 8 GB of free online storage for images, video, and similar items. Up to 500 GB of storage is available for a fee.
The mobile app version of MeWe also contains a "custom camera", which utilizes the user's mobile phone camera to take images and video and import them into MeWe.
As of December 2018, MeWe was available in Macintosh and Windows desktop version as well as a mobile app for devices running Android or iOS. It was also available in English and nine other languages.

Terms of service

MeWe's terms of service agreement contains a "Privacy Bill of Rights" in which the company pledges never to engage in data mining of user information or content, or to filter the Home Feed in any way except that chosen by the user. The MeWe pledges in its user agreement to never use cookies or spyware to generate content about users, and that it will not track user activity in any way or sell user data to a third party. Users have the right to completely download and delete all their data when closing their account.

Business model

MeWe calls itself the "alternative to Facebook", and emphasizes its commitment to privacy over generating revenue.
MeWe pledges in its terms of service agreement to remain a free service. The MeWe business model does not rely on data mining or advertising revenue. MeWe generates revenue from Secret Chat and extra storage fees, and by selling custom emojis. In June 2018, MeWe said it
was already generating revenue from the MeWePRO enterprise service would generate revenue in the future from "MeWe Pages", a paid add-on to the service.
MeWe passed the four million member mark in the middle of March 2019. On July 17 2019, Steven Loeb reported in vator.tv that it had passed the five million member mark. On October 4 2019, Andrew Orr reported in macobserver.com that MeWe had passed the six million member mark.
In December 2019, MeWe announced it would be introducing a premium tier for $4.99 a month. It also announced a separate two-tiered business line for enterprise collaboration with a suite of services including voice and video conferencing, end-to-end encrypted chat, and integrations with Office 365.

Reception

According to Google Play, MeWe was the top trending social media app in its store in December 2018. MeWe claimed 300 percent growth in the number of users in 2018. The company said it was adding 30,000 members every day. This is likely primarily caused by the site marketing itself to the Google+ userbase, as Google had recently undergone a data breach which revealed plans of ending the site.
In a 2015 review of the beta-testing MeWe service, British writer John Leonard called MeWe "well-designed and pretty intuitive". There's an app too that functions reasonably smoothly. But he questioned whether the company's business model was a viable one. Andrew Orr, reviewing the site in April 2018, felt that service was a good one but that it did not have any advantages over existing social media sites. That, he felt, would make it difficult for MeWe to attract users.
In 2019, science communicators Rachel Alter, Tonay Flattum-Riemers, and Lucky Tran wrote in a column in The Guardian that anti-vaccination activists, if banned entirely from mainstream social networking sites, may "go underground" by moving elsewhere, and that anti-vaccine figures "are already talking about moving their platforms to alternative sites like MeWe."