Kayi Cheung is a Hong Kong model and beauty pageant titleholder who was crowned Miss Hong Kong 2007 and 1st Runner-up of the Miss Chinese International 2008. She also received the Miss Vitality Ambassador award. Cheung has said her goal is to become a successful programme host and to promote healthy living.
In 2005, Cheung entered the Miss Chinese Pageant in which she was not named as a Top 3 contestant. However, she captured the Miss Vivacious Beauty award. She hosted What's On on Fairchild Television until April 2007 when she returned to Hong Kong as an overseas contestant in the Miss Hong Kong Pageant. Cheung was not a favorite to win, and was not considered a contender. When she was announced as the winner, the reception by the audience and the public was very controversial. What followed was massive criticism totally unseen in Hong Kong pageant history. The media and the public severely bashed Cheung for being one of the least beautiful Miss Hong Kong winners ever. TVB, the organizer of the pageant, claimed that the onstage performance on the final night was just part of the game and Cheung had showed very strong communication skills when meeting the judges before the final, which might prove decisive. The public were not convinced, and insisted that Cheung's win was fixed. The bashing continued to the point that there were informal polls among internet fans on whether there should be a re-election of Miss Hong Kong 2007. Nevertheless, Cheung handled the pressure gracefully and remained calm and composed whenever she was asked about all the harsh comments made on her looks. Cheung competed in Sanya, China for the Miss World 2007 pageant in December 2007. In the pageant she made history by becoming the first Miss Hong Kong to win the Beauty With A Purpose award, based on her charity work for the "Wai Yin Association", a charitable organisation set up by a group of former Miss Hong Kong winners/participants since 1982. Cheung tied with Miss Ecuador, Valeska Saab for the award, so both advanced to the semifinals automatically. She is the first Miss Hong Kong to make the semi-finals since Pauline Yeung in 1987. The Miss World 2007 title went to Zhang Zilin of the People's Republic of China. In January 2008, Cheung went on to compete in the Miss Chinese International 2008 pageant where she was met again with the same criticism and was not expected to win despite being the host delegate representative. Again she broke all odds and became 1st runner up. This was again criticized as being the result of TVB's "help."
