JRJR Networks, formerly CVSL earlier Computer Vision Systems Laboratories, is an American holding company of multi-level marketing companies. JRJR Networks traded on the NYSE MKT, although was significantly below the required level of capitalization to continue in compliance and was therefore removed from the exchange. JRJR was founded by its chairman, John Rochon, a micro-enterprise pioneer. John Rochon, Jr. is the JRJR Vice Chairman and Chairman of the Investment Committee.
Structure
The JRJR business currently consists of:
Kleeneze, a 95-year old UK-based catalog seller of cleaning, health, beauty, home, outdoor and a variety of other products.
*Kleeneze collapsed into administration on April 12, 2018, at which time it employed 140 staff over two sites & supplied around 5,000 self-employed distributors
Betterware, a UK-based home catalog seller.
*Betterware collapsed into administration on April 13, 2018.
Agel Enterprises, a global seller of nutritional products in gel form. No longer trading.
The Longaberger Company, an American maker of handcrafted baskets and other home décor items.
*Longaberger ceased operations on May 4, 2018
Your Inspiration at Home, a maker of spices and other gourmet food items - currently in Liquidation also in Liquidation in Australia
Uppercase Living, seller of vinyl expressions, no longer trading.
Tomboy Tools, seller of tools designed specifically for women, no longer trading.
My Secret Kitchen, UK-based maker of gourmet foods also in liquidation
Paperly, a direct seller of personalized stationery and gifts
Most of their businesses have ended up in receivership and is therefore a warning on this organisation
The direct selling industry functions through relationship-based commerce. Consultants or other sales force members sell products and services directly to customers. JRJR has acquired multiple direct selling, or micro-enterprise, companies and brought them under a single umbrella. Each company within JRJR maintains its own identity, leadership and brand while utilizing some shared operational services through a centralized management team. The U.S. management team is headquartered in Dallas, Texas on the 22nd floor penthouse of the Frost Bank Tower. JRJR's European headquarters is in Luzern, Switzerland. JRJR Networks along with significant shareholder Richmont Holdings, entered into Chapter 11 in June 2018.
History
In September 2012, John Rochon named a board of directors that included experts in micro-enterprise, and announced his strategy of making CVSL a holding company for building a growing "consumer cloud" virtual community that would connect tens of millions of members. First to join the CVSL community was The Longaberger Company, which joined in March 2013. joined CVSL in August 2013. Both and Agel Enterprises joined CVSL in October 2013. and both joined the CVSL community in December 2013. joined CVSL in March 2014. in the UK joined CVSL in February 2015. joined CVSL in October 2015. CVSL was ranked #84 on the 2015 Direct Selling News Global 100, an annual list of the top revenue-generating multi-level marketing companies in the world. Revenue figures in the 2015 DSA Top 100 list do not include the Kleeneze or Betterware acquisitions. In December, 2014 CVSL's stock began trading on the NYSE MKT exchange. Representatives from various companies in the CVSL family rang the closing bell at the New York Stock Exchange on August 26, 2015. In 2018 the group ran into a series of problems, with Longaberger, Betterware and Kleeneze all going into administration.
