Illawarra Steelers


The Illawarra Steelers are an Australian Rugby league football club based in the city of Wollongong, New South Wales. The club competed in Australia's top-level Rugby League competition from 1982, when they, along with the Canberra Raiders, were admitted into the then Sydney Rugby League premiership until 1998 when they formed a new joint venture team, the St George Illawarra Dragons with the St George Dragons in 1999, before selling its remaining share in the club to WIN Corporation in 2018. Over those seventeen seasons the club received three wooden spoons, made the play-offs twice and had a total of three of its players selected to play for the Australia national rugby league team.
Illawarra still field stand alone teams in the Tarsha Gale Cup, SG Ball and Harold Matthews competitions as the Steelers. Their mascot from 1982 to 1998 was the popular Stanley, the Steel Avenger.
23,750 capacity WIN Stadium is their home stadium.

History

Formation

The Illawarra Rugby League made several attempts to enter the NSWRL competition, the first major attempt was in the 1950s. It made a much more serious attempt for entry into the 1967 season but were blocked by the Country Rugby League who used their constitution to prevent Illawarra's plans of playing in the Sydney competition. This was a crucial moment in the emergence of the Cronulla-Sutherland Sharks, as it was after Illawarra were blocked and the NSWRL wanted a second new club to enter with Penrith, preferably in the South of Sydney due to continued success at that time of the St George Dragons, to avoid the need for a bye that "the shire's" submission was successful.
In this unsuccessful bid, Illawarra were to be backed by the then wealthy Illawarra Leagues Club in Church Street, Wollongong. The club is the second oldest leagues club in the world. It was originally established to financially support top class rugby league and soccer in the region.
On 13 December 1980, the NSWRL voted almost unanimously for Illawarra to enter in the 1982 season. Only three dissenting votes were counted, which were the three CRL representatives present. Illawarra's organiser Bob Millward told those at the meeting that rugby league in the region depended on this bid getting the go ahead. Interest in the region had turned away from local football to the Sydney competition. The Illawarra Mercury daily newspaper was increasing its coverage of the Sydney premiership and Illawarra's inclusion was viewed as the best way of reviving the local league.

1980s

Illawarra entered the competition in 1982, with financial backing from many of the local leagues clubs. Their first captain was star fullback John Dorahy, and first coach Allan Fitzgibbon. Unfortunately, the recession hit hard and the leagues club money dried up and the Steelers were a new club in desperate financial trouble. In 1984, BHP Steel saved the club, signing on as the major sponsor. BHP stayed with the Steelers until they left the NRL at the end of the 1998 season.
Their first 8 seasons produced 3 wooden spoons, but things started to improve for the club. In the 1989 Panasonic Cup the club reached the final which was played against the Brisbane Broncos at Parramatta Stadium. The Broncos raced to a 16–0 lead and it seemed the Steelers much more fancied opponents would run away with the game. But Illawarra, inspired by eventual man-of-the-match, Great Britain international Andy Gregory, hit back. Young Illawarra juniors such as Brett Rodwell and Rod Wishart made their mark in this game, players that would form the foundation of the club's improved performances in the early 1990s. Illawarra lost the match 22–20, however Brisbane scored a try off what appeared to be forward pass. The large Illawarra contingent at Parramatta Stadium booed the Broncos after their win, with Brisbane captain Wally Lewis gaining their ire by gesturing back. Illawarra's performance inspired Australian folk singer John Williamson to write a song about the match. The 1989 season also saw Gregory's Wigan and Great Britain team mate, Steve Hampson, playing for the Steelers.

1990s

1990 saw big improvements with the club finishing not too far away from the top five. The Steelers licensed club opened its doors thanks to the efforts of the local community and businesses.
A new coach by the name of Graham Murray turned Illawarra into an almost unbeatable force at the Wollongong Showground in 1991, losing only to the Penrith Panthers who went on to win the premiership. A big win against Brisbane and a crushing 44–4 win over Canterbury-Bankstown were signs of things to come. A crucial refereeing decision by Bill Harrigan towards the end of the season in a game at Penrith Stadium put an end to their finals aspirations. Harrigan, much to his credit, apologised in the media after the game. Thus Illawarra missed out on a place in the finals by just two points, despite having a season points differential second only to eventual premiers, Penrith.
The Steelers had revenge in the 1992 pre-season Toohey's Challenge, defeating Brisbane 4–2 in a tryless final at Dubbo. This sparked their successful 1992 Winfield Cup campaign, going to within one game from the Grand Final. Illawarra's first semi-final was against future merger partner St George, beating "big-brother" 18–16. Next a loss to the Broncos 22–12 and their last chance against St George, losing 4–0. However, Illawarra were denied tries on several controversial occasions leaving the Steelers with a bitter end to their successful season.
During the 1992 season, the Steelers hosted the touring Great Britain Lions. In front of 9,500 fans at Steelers Stadium, the visitors won a tight game 11–10
1993 and '94 were disappointing in contrast to '92, but the club still managed to finish just outside the top 5 each year.
Super League hit in 1995 and the Steelers were in for a rough ride. The good work in becoming a credible force in the competition went out the window and the sacking of Graham Murray was the only incident where anyone in the competition lost their job because of Super League. Murray was organising meetings between Illawarra players and Super League officials, as Super League had intentions of either getting the Steelers or possibly a new Illawarra club. Local club Wests Illawarra were reported in the Illawarra Mercury as being a potential Illawarra Super League club. Local league fans reacted angrily and nothing came of it. Illawarra and its supporters remained loyal to the ARL, though boardmember and then speaker of the house of representatives, Dr Stephen Martin, resigned from the club citing the need to join Super League for the club to survive. Martin would be proved right within less than three years.
In 1997's stand-alone Australian Rugby League competition, the Steelers finished sixth, again qualifying for the Finals series, only to bow out in the first week. 1998 saw the Steelers come agonisingly close to the finals, only missing out because of other results going against them. During season 1998, Illawarra approached St George and initiated joint venture talks. Western Suburbs and Cronulla both expressed interest in talking with Illawarra but Steelers CEO Bob Millward claimed that the club's preferred partner was St George.
The Illawarra Steelers produced some brilliant playing talent, most notably International representatives Rod Wishart and Paul McGregor. Former Steelers players Trent Barrett, Shaun Timmins and Craig Fitzgibbon have gone on to represent their country since the Steelers' final stand-alone season in 1998.

Season summaries

Joint venture

The Illawarra Steelers decided to form a joint venture with the St. George Dragons for the 1999 NRL season to form the St. George Illawarra Dragons. The Illawarra and St George contingents are equal stakeholders in the new club, and until 2014, half of the new team's home games were played at WIN Stadium. The Illawarra Steelers have at times provided the bulk of St George Illawarra's squad, including internationals Matt Cooper, Luke Bailey, Jason Ryles, Shaun Timmins, Trent Barrett, Brett Morris, Josh Morris and Ben Creagh.
Some supporters, however, feel that the Illawarra is not appropriately acknowledged in St George Illawarra, as the logo and main jersey were taken directly from those of St George. More recently, however, St George Illawarra has taken steps to appropriately acknowledge both St George and Illawarra as equally as possible. One example of this is that, on 18 April 2004 against Penrith at WIN Stadium, St George Illawarra introduced an alternate jersey which was predominantly red, this being recognisably similar to the former Steelers' jersey. This replaced the "blood and bandages" jersey of red-and-white horizontal stripes, which was also a former St George jersey.
While Illawarra is still somewhat represented in the National Rugby League by the St George Illawarra Dragons, the Illawarra Steelers participated as a single entity in the NSW Cup until the end of 2017 and in the junior competitions, most notably S.G. Ball Cup and Harold Matthews Cup. The Steelers made the Harold Matthews Cup grand final in 2011, losing 13–12 to the Canterbury Bulldogs.
In early 2006, WIN Television Network bought a 25% share in the St. George Illawarra club for $6.5 million, erasing most of the debt Illawarra owed to St. George. This formalised the strong support the network has shown for the Steelers in years gone by and ensured that Wollongong will continue to host world class rugby league matches. WIN Corp can only sell their stake back to the Steelers, should they wish to withdraw their involvement, thus ensuring Illawarra are properly represented in the joint venture.
In 2008, Illawarra's debt to St George was paid off, with the 20% sale of the Steelers Club building to a Bermuda-based company owned by Illawarra billionaire Bruce Gordon, plus 25% of its stake in the St George Illawarra Dragons.
In 2016, Illawarra won their first and only premiership title with the 2016 against Mount Pritchard Mounties at Parramatta Stadium. This was the final ever game to played at this venue.
One week later, Illawarra claimed the NRL State Championship on NRL Grand Final day with an emphatic 54–12 win over Queensland Cup winners the Burleigh Bears at Stadium Australia.
On October 27 2017, it was announced that Illawarra would be replaced by The St George Illawarra Dragons for The 2018 Intrust Super Premiership NSW season as part of a restructure in the competition. It was the first time since 2007 that a full St George Illawarra Dragons side featured in the reserve grade competition.
The approach brought the club in line with the NRL’s ‘whole of game’ strategy that also saw top-grade squads increased from 25 players to 30. Club director of rugby league pathways Ian Millward said of the change “There’s obviously a lot of changes in rugby league at the moment, one of the changes we’ve made is that the reserve grade team is St George Illawarra,” Millward said. “What it gives us is a clear pathway where younger players aspire to be Dragons right through to our first grade squad. There’s a clear acknowledgment for coaches, training staff and players that when they’re in our environment they are a part of the St George Illawarra Dragons".
In August 2018 WIN Corporation purchased the Illawarra Steelers remaining 25% stake in the club for a "commercially in confidence" sum. The St. George Dragons and WIN Corporation now have a 50% stake each. WIN Corporation has paid off the $6 million debt the St. George Illawarra Dragons owed the NRL.

Name and Emblem

The name "Steelers" was chosen in reference to the local Port Kembla Steelworks, which was the Illawarra region's largest employer. Other names considered were "Lions" and "Steelies". The actual 'Steelers' name came after a competition was run to choose a name. The name was chosen by Dapto High School student Roger White, who was also a fan of the Pittsburgh Steelers NFL team in the United States. Roger responded to a competition published in the Illawarra Mercury Newspaper.

Colours

The original Steelers jersey was all scarlet with two white stripes on each sleeve. The alternate design was the same colours in reverse. The club kept this design until 1995, adding a third stripe on each sleeve and three hoops around the middle of the jersey. The Steelers simplistic design compared well with the many "space-aged" designs of several other clubs that came and went each season. For the Steelers heritage days in 2005 and 2010, the Dragons wore an Illawarra heritage jersey, which was the same as the original Steelers jumper. This move proved popular amongst former Illawarra fans. From 2011 to 2013, the Dragons wore an alternate jersey based on the original Steelers' design.
The colours scarlet and white were automatically chosen as they were long worn by Illawarra representative teams in several sports. Local miners uniforms in the early 20th century were scarlet and some associate this with the reason for it becoming the region's sporting colours. It is also the colour of the Illawarra Flame Tree, another symbol of the region.
The Illawarra Cutters wore a kit similar to that of the club's 1980s design.
Many of the current NRL clubs are reverting to more simplistic jerseys, such as Illawarra's fellow 1982 entrants Canberra.
The junior Illawarra sides such as the Harold Matthews and SG Ball sides currently wear the 1980s design.

Illawarra Steelers Leagues Club

The Illawarra Steelers Leagues Club is situated in the middle of the City Beach precinct, the Steelers Club is located adjacent to WIN Entertainment Centre and WIN Stadium. It is directly across the road from the grounds Western Grandstand. Established in 1990, the club has struggled financially against much larger and more popular leagues clubs in Wollongong, such as Collegians, Dapto Leagues Club, Wests Illawarra Leagues Club, and Shellharbour Workers Club in Shellharbour. However, after a major restructure of its operations, the Steelers Club has trading profitably over the last 12 months. Twenty percent of the club premises were sold to Bermuda-based Billionaire and owner of WIN Corp, Bruce Gordon. The sale fetched 2.6 million dollars.

Stadium

The Illawarra Steelers played all of their home games at the Wollongong Showground. The ground for many years was also named Steelers Stadium, which many still affectionately call the ground.
The Steelers record attendance in Wollongong was against St. George on 21 May 1993 at 17,527. The lowest crowd record was against Cronulla on 6 July 1985 at 3,433.
The Illawarra sides in lower grades still the play the bulk of home games at WIN Stadium. On rare occasions, the Illawarra Cutters move home games to WIN Jubilee Oval to coincide with NRL fixtures and to also other venues on the South Coast.

Junior Steelers

The Illawarra Steelers still field teams in the under-age NSWRL competitions of Harold Matthews Cup and S. G. Ball Cup. In 2019, Illawarra won the S. G. Ball Cup defeating Manly 34-23 in the final at the new Western Sydney Stadium.

Supporters

Counted amongst the club's supporters is Olympic athlete Louise McPaul.

The Future

The Illawarra Steelers club members voted unanimously to allow the sale of 20% of the club premises to a company owned by Bermuda-based Wollongong billionaire Bruce Gordon. The sale fetched the club $2.6 million, allowing Illawarra to clear all debts to St George. Whilst the Steelers Club is improving its financial position, and now trading profitably, the club still finds itself struggling against the larger and more popular of other Leagues Clubs in Wollongong such as Collegians, The Builders Club, Wests Illawarra and Illawarra Leagues, and also Shellharbour Workers Club in Shellharbour.

Statistics and Records

Club

Team of Steel

In 2006 the Illawarra Steelers celebrated their 25th anniversary and named a "Team of Steel", including the best players of the club's history.

Representative players

Including players from the Illawarra Steelers that have represented while at the club and the years they achieved their honours, if known.

International

Australia

New South Wales

NSW Country

Average attendance

The Illawarra Steelers average attendances from their entry into the competition in 1982 were:
SeasonAverage Attendance
19989,248
19978,695
19967,434
19959,651
199411,911
199312,321
199213,750
199112,244
19909,968
19897,253
19888,386
19877,498
19867,535
19855,634
19847,086
19835,892
19828,222