The 1999 National Rugby League season was historic for many reasons. The St George Illawarra Dragons played their inaugural game after forming the League's first joint venture, losing 10-20 to the Parramatta Eels. That game was the second of a double header, which was the first event to be held at Sydney's Stadium Australia, the central venue for the Olympic Games the following year. That game attracted a rugby leagueworld record of 104,583 spectators. During the season, the members of the Balmain Tigers and Western Suburbs Magpies voted to form another joint venture, to be named the Wests Tigers. After the conclusion of the season, the South Sydney Rabbitohs and North Sydney Bears were excluded from the premiership. The Bears would later form the game's third joint venture with the Manly-Warringah Sea Eagles, whilst South Sydney would fight a two-year legal battle for reinclusion. In August the NRL's CEO Neil Whittaker announced that he would resign at the end of the season. The defending premiers, Brisbane endured their worst ever start to a season, with just one win and a draw from their first ten games, however they would miraculously recover and record 11 wins in a row before hitting a few hurdles along the way, including a draw against Manly in round 24 and a loss against then-bogey team Parramatta at home in round 25. Their champion halfback and captain Allan Langer retired mid-season as a result. The Newcastle Knights also lost an iconic player when 1997 premiership captain Paul Harragon retired mid-season due to a chronic knee injury. The Melbourne Storm's premiership victory saw their captain Glenn Lazarus become the only player to ever win grand finals for three clubs. Cliff Lyons, making a comeback from retirement for the Manly-Warringah Sea Eagles, was the oldest player in the NRL in 1999.
Teams
The exclusion of the Adelaide Rams and Gold Coast Chargers, and the merger of the St. George Dragons and Illawarra Steelers, saw a reduction in the League's teams from twenty to seventeen: the largest reduction in the number of teams in premiership history and the first reduction since the exclusion of Sydney's Newtown Jets at the end of the 1983 season.
Advertising
In a move that polarised some fans, the NRL in its 1999 promotional campaign focussed on the game's grass roots supporters who perhaps had been overlooked and pained in the trauma of the Super League war. Sydney advertising agency VCD, in the third year of their four-year tenure with the NRL, produced an advertisement featuring Thomas Keneally reading his poem, "Ode to Rugby League", which had been commissioned by the NRL. It speaks of the innocent excitement that begins each season. The ad was used at season launch and there was minimal media budget to support it throughout the year. Keneally is a longtime supporter of the Manly-Warringah Sea Eagles.
