Hard (music festival)
Hard is a national music festival, music cruise and concert brand founded by Gary Richards in 2007. The event line-ups consist of alternative and electronic acts and emerging talents. The first Hard Music Festival was held on December 31, 2007 in Downtown Los Angeles and featured Justice, Peaches and 2 Live Crew. Hard is best known for the Hard Summer Music Festival and Hard Haunted Mansion, though also runs several smaller events and once-off shows. Hard is sometimes called "Hardfest" by fans, based on the event's website and social media shortcuts. Additional Hard brands include the Hard Summer, Hard Red Rocks, Hard at Electric Daisy Carnival, and the Holy Ship! electronic music cruise, and former events include Hard Day of The Dead, Hard 13, Turkey Soup and Hard Miami. Live Nation Entertainment acquired Hard in 2012. In 2017, Gary Richards left Live Nation and his brainchild Hard to found his new brand All My Friends as President of LiveStyle North America underneath the LiveStyle, Inc. umbrella.
Hard Summer Music Festival
Since 2008, Hard has run an annual Hard Summer Music Festival. The first was held on July 19, 2008 in Downtown Los Angeles at the Shrine Exposition Hall. In 2009, Hard Summer changed venues to The Forum. The Inglewood police department and fire marshals were forced to shut the event because it was declared a "hazard" by the fire department. In 2010, the venue changes to again to the Los Angeles State Historic Park, where it continued to be held until 2014, when it moved to the Whittier Narrows Recreation Area in El Monte, California. In 2015 Hard Summer once again switched venues this time the Fairplex in Pomona, California, and in 2016 it moved to the Fontana Auto Club Speedway and hosted around 146,000 people.For its 10th anniversary, the festival was set to return to the Auto Club Speedway; however, after a notable decline in ticket sales, LiveNation moved the event to Glen Helen Amphitheater in San Bernardino, California. About 80,000 people attended the two day weekend. Hard Summer 2018 returned to the Auto Club Speedway in August 2018, where it is set to remain in 2019.
Hard Red Rocks
In March 2013, Hard Events announced that it would be hosting a new event in Colorado called Hard Red Rocks at the Red Rocks Amphitheatre. The event took place on August first of that year, and has returned to that event annually. Hard Red Rocks 2018 is set to take place on August second feature guests including DJ Snake, Virtual Self, Mija, GG MAGREE, and Hekler.National and International Tours
2007 Hard New Year's Eve Music Festival
| Date | City | Country | Venue | Line-up |
| December 31, 2007 | Downtown Los Angeles | United States | Downtown LA Arts District Premier Events Center, Los Angeles | Justice, 2 Live Crew, Steve Aoki, Busy P, Dj A-Track, Whitey, Uberzone, Jason Bentley, Wired All Wrong, Young Americans, Softlightes, Trouble Andrew, Pink Enemy, Afrobots, Royal Palms, Dj Pubes, Mid City West, Dj Skeet Skeet, Gina Turner Vs. Louisahh, Aaron Castle, Goddollars, Kool Aid, Destructo, Dj Jacques, On-Blast |
| - | - | United States | - | - |
| - | - | United States | - | - |
| - | - | United States | - | - |
2010 Hard Summer Tour
August 2010 marked the launch of the Hard Summer Tour, as promoter Gary Richards decided to take the party on the road; 12 dates scattered across the United States and Canada; Incorporating hip-hop into the fold.| Date | City | Country | Venue | Line-up |
| August 6, 2010 | Oakland | United States | Fox Theater | Crystal Castles, Rusko, Sinden, Proxy |
| August 9, 2010 | Denver | United States | Ogden Theater | Crystal Castles, Rusko, Sinden, Proxy, Destructo |
| August 11, 2010 | Austin | United States | Stubb's Waller Creek Amphitheater | Crystal Castles, Rusko, Sinden, Proxy, Destructo |
| August 13, 2010 | Chicago | United States | Congress Theater | Crystal Castles, Rusko, Sinden, The Twelves, Destructo |
| August 14, 2010 | Toronto | Canada | Koolhaus | Crystal Castles, Rusko, Sinden, Destructo |
| August 15, 2010 | Montreal | Canada | Metropolis | Crystal Castles, Rusko, Sinden, Destructo |
| August 17, 2010 | Boston | United States | House of Blues | Crystal Castles, Rusko, Sinden, Destructo |
| August 18, 2010 | Philadelphia | United States | Electric Factory | Crystal Castles, Rusko, Sinden, Destructo |
| August 20, 2010 | Washington, D.C. | United States | 9:30 Club | Crystal Castles, Rusko, Sinden, Destructo |
| August 21, 2010 | New York City | United States | Terminal 5 | Crystal Castles, Sinden, Destructo |
| August 22, 2010 | Baltimore | United States | Sonar | Crystal Castles, Rusko, Sinden, Destructo |