"Gucci Gang" is a song by American hip hop artist Lil Pump. It is produced by Bighead and co-produced by Gnealz, and is the fifth single from Lil Pump's debut album, Lil Pump. It was originally released on Pump's SoundCloud account on August 27, 2017, and was later made available for digital download and streaming by Tha Lights Global and Warner Bros. Records on August 31, 2017. It is Lil Pump's highest-charting single to date on the US BillboardHot 100, peaking at number three.
Production
In a November 2017 interview with Complex, producer Bighead spoke of his inspiration from Blink-182, whom he considers to have reached the Billboard charts with simple compositions: "Simple music is good music, because if a three-year-old or a four-year-old can sing it, that's what I aim for. Like "Gucci Gang"—a little kid can sing that."
Music video
On October 20, 2017, Lil Pump posted a 44-second snippet of the music video for "Gucci Gang" on his Twitter page, telling fans to "retweet it if I should drop it right now". He released the video three days later on his YouTube channel on October 23, 2017. On December 26 2019, the video acquired 1 billion views. The video was directed by Ben Griffin of Prime Zero Productions, who was approached by Warner Bros. to direct this video and the one for Lil Pump's 2018 single "Esskeetit". Lil Pump's brief was that the video should include a tiger, a school and a food fight. According to Griffin, the tiger is a media-trained specimen who walked through the corridor alongside Lil Pump, with no computer-generated imagery involved. The video was filmed at the Blessed Sacrament School in Hollywood, a Catholic elementary school that is the property of the Archdiocese of Los Angeles. The archdiocese stated that the school's administration did not follow the procedure to get its approval for allowing the filming of the video, which includes drug use. Griffin declined to comment when asked by Fox 11 Los Angeles about the matter.
Reception
The track's repetitive structure was criticized. The song spawned numerous memes on social media. Saturday Night Live aired a music video for a parody, "Tucci Gang", about actor Stanley Tucci, with cast memberPete Davidson portraying Lil Pump. Eminem mimics the song on his 2018 track, "The Ringer" with a view to dissing Pump himself.
