Various editions of Eenadu exist throughout the Telugu-speaking region of India constituting the State of Andhra Pradesh and the State of Telangana, as well as in cities such as Chennai, Bengaluru, Mumbai, and New Delhi.
History
Early days
Initially, the circulation of Eenadu was limited. When launched in the city ofVisakhapatnam, it wasn't able to sell more than 3,000 copies a week. Eenadu found itself struggling to become a daily publication among publication. However, it was popular in certain regions and rivalry was still an issue. Eenadu hired a new set of directors to be part of its key decision and management group which drove it towards what it is today: the mostly high circulated newspaper in the region. Eenadu was launched from Visakhapatnam on 10 August 1974 by Ramoji Rao, a businessman with other successful enterprises: Priya Pickles and Margadarsi Chifunds. At that time, the Andhra Prabha, owned by the Indian Express Group, was the leading regional newspaper. Eenadu began with a print order of 4,000 copies, composed by hand and produced using a second-hand printing press. But by the time it was admitted into the Audit Bureau of Circulations in 1976, its circulation had already reached a readership of 48,000. By 1978, Eenadu surpassed Andhra Prabha's circulation and, by 1995, two other rivals Andhra Patrika and Udayam folded, leaving Eenadu with over seventy-five percent of the audited circulation of Telugu dailies. When Eenadu expanded to Hyderabad in 1975, it divided the city into target areas, recruited delivery boys three months in advance and gave away the paper for free for a week. During the 1980s, technology-enabled Eenadu to spread over larger areas besides the main cities. Earlier, it was difficult to manage even the three editions of the 1970s because the only communication facilities available to the publication at the time were the telegram, telephone, and teleprinter, which had a limited presence in rural Andhra Pradesh. But with the introduction of offset printing, photocomposing software and computers, Eenadu was able to launch editions in smaller towns like Tirupathi in 1982. From the 1980s, the news editor of Eenadu, from his Hyderabad office, oversaw an enormous local-based news gathering and disseminating organization. However, by the end of the 1980s, there were six substantial Telugu dailies running, and the business was highly competitive. In 1989 Eenadu introduced "district dailies " to carry its presence not only into district towns like Rajahmundry, Karimnagar, Guntur and Adilabad but also taluka towns like Suryapet and Tadepalligudem. Each publication center required forty engineers to run its printing presses. Eenadus district dailies were based on market research purporting that heavy local content would generate new groups of readers and boost advertising revenue. Currently, the district dailies print local news specifically for each major location in the area, thereby negating the need for any separate local daily. Few special sections are published every day of the week.
Online version
In the first half of 2020 the website eenadu.net was one of the most popular and reliable sources in Telugu Wikipedia. According to Alexa, the website eenadu.net is the 97th most popular website in India.
