Don Ohlmeyer


Donald Winfred Ohlmeyer Jr. was an American television producer and president of the NBC network's west coast division. Ohlmeyer also directed the Olympics and other sporting events and worked for ABC and ESPN.
He was a professor of television communications at Pepperdine University in Malibu, California. He served as ombudsman for ESPN.com for 18 months; that term ended in January 2011.

Early life

Born in New Orleans, Louisiana, Ohlmeyer grew up in the Chicago area and attended Glenbrook North High School. He graduated from the University of Notre Dame in 1967.

Career

ABC Sports

Ohlmeyer began his career with ABC Sports. A disciple of Roone Arledge, he worked on Wide World of Sports, was the first hired producer of Monday Night Football, brought Superstars to television, and also produced and directed three Olympics broadcasts.

NBC Sports

Ohlmeyer later moved to NBC as executive producer of the network's sports division, a position he held from 1977 to 1982. Over those five years, he created the popular sports anthology series SportsWorld and served as Executive Producer of NBC coverage of the Super Bowl, World Series. He also earned notoriety for the prime-time series 'Games People Play' and the made-for-television movie 'The Golden Moment: An Olympic Love Story.' Ohlmeyer became well known for expanding the network's sports coverage as well as introducing innovative production techniques. He launched 'NFL Updates,' NCAA Basketball 'Whip-arounds,' and instituted NBC's live coverage of 'Breakfast at Wimbledon.' Ohlmeyer is credited with conceiving the one-time experiment of airing a 1980 NFL telecast without announcers.

Ohlmeyer Communications Company

Ohlmeyer formed his own production company, Ohlmeyer Communications Company, in 1982. While there he produced several made-for-television movies, network series, and specials. He won an Emmy for Special Bulletin, a harrowing 1983 depiction of nuclear terrorism. His company was also responsible for producing CART IndyCar World Series race telecasts, and golf, including PGA TOUR events, "The Skins Game", and Senior PGA TOUR broadcasts. While at OCC, Ohlmeyer also oversaw Nabisco's 20% stake in ESPN. Ohlmeyer also gained a 49% controlling interest in Hockey Night in Canada starting in 1986, taking over the Canadian Sports Network that ran the program under the MacLaren Advertising agency. He later sold his interest to Molstar Communications, the company which already possessed the other 51%.

Return to NBC

Ohlmeyer returned to NBC in 1993 to become president of its West Coast division at a time when the network was in third place in the ratings, following the conclusion of popular shows such as Cheers and The Cosby Show. During his tenure, NBC returned to first place with such hits as Seinfeld, Friends, ER, , Frasier, Providence, Will & Grace, and Late Night with Conan O'Brien. While Ohlmeyer was at the helm of NBC, it was the only profitable national network in America. Ohlmeyer also spearheaded NBC's adoption of an aggressive promotional campaign to brand the network such as superimposing the Peacock logo in the corner of the screen and coining the phrase "Must See TV."
During the 1997 World Series, Ohlmeyer caused a stir when he publicly wished that the World Series would end in a four-game sweep so that its low ratings wouldn't derail NBC's primetime leading Thursday "Must See TV" entertainment schedule. The series went the full seven games.

Firing of Norm Macdonald

In early 1998, Ohlmeyer had Norm Macdonald removed from his role as anchor of Saturday Night Lives popular Weekend Update segment, citing declining ratings and a drop-off in quality. Macdonald and others believed that the real reason for his dismissal was the inclusion of a series of jokes calling O. J. Simpson a murderer during and after the murder case and trial. The jokes were written primarily by Macdonald and longtime SNL writer Jim Downey, who was fired from SNL outright at the same time. Downey said later that Ohlmeyer and Simpson were good friends and that the former had thrown a party for the jurors who acquitted Simpson.
Shortly after Macdonald was taken off the Weekend Update desk, David Letterman called Ohlmeyer an "idiot" and referred to him as "Happy Hour Don". Letterman later reconsidered and had the remarks removed for broadcast, but the comment was publicized shortly thereafter in a report in the New York Post. During a later interview with Macdonald, Letterman stated that Ohlmeyer "fancies himself creative" and ridiculed that notion, saying "Here's a man who could not create gas after a bean dinner". Macdonald went on Live with Regis and Kathie Lee and said, "Ohlmeyer is best friends with OJ Simpson. If he can like OJ Simpson he can like me."
The tension between Macdonald and Ohlmeyer continued when NBC blocked a promo spot for Macdonald's Dirty Work from airing and would not allow the film studio to buy air time during other times to promote the film. Ohlmeyer reportedly said, "'I just don't think it would be appropriate for us to turn around and take a check for a movie that's promoting somebody who has badmouthed Saturday Night Live and NBC.'" However, Ohlmeyer was later overruled by his bosses.

Return to ''Monday Night Football''

After his time at NBC, Ohlmeyer was lured out of retirement in 2000 to spark interest and provide some vigor to the MNF broadcast. Besides the on-air talent, Ohlmeyer's changes included clips of players introducing themselves, new graphics, use of a sideline Steadicam, and music. In another temporary change, the score bug used nicknames of teams, such as "Skins" and "Fins", instead of the teams' actual names or cities. He also made the controversial decision to hire comedian Dennis Miller to join Al Michaels and Dan Fouts in the broadcast booth, an experiment widely regarded, in hindsight, as a failure.
Ohlmeyer left Monday Night Football after one season. Ratings for the program had dropped 7% compared to the previous year.

Death

Ohlmeyer died of cancer in Indian Wells, California, at the age of 72.

Personal life

In 1996, Ohlmeyer was admitted into rehab for alcohol abuse. In 1997, Jamie Tarses was an executive at NBC, and had accused Ohlmeyer of sexual harassment. Both parties refused to talk about it on the record, and charges were dropped. Tarses was let out of her contract, and became president at ABC.

Awards and honors

Ohlmeyer was honored with 16 Emmys, including the Lifetime Achievement Award, two Peabody Awards, Cine Golden Eagle Award, Miami International Film Festival Award, National Film Board Award, Glaad Media Award, and three Humanitas Prizes. In 2007, he received the Lifetime Achievement in Sports Broadcasting from the Academy of Television Arts & Sciences, and in 2008 was inducted into the Sports Broadcasting Hall of Fame.

Credits (partial)

Television series