Chocopunch is a popular name-brand retail confection product made in Peru under the Winter's brand owned by Compañía Nacional de Chocolates de Perú S.A.. The Chocopunch brand was registered in Peru in 1995 and started production in 1997 by Lima-based Good Foods S.A. which was purchased on February 1, 2007 by Colombia-based Grupo Nacional de Chocolates through its Peruvian subsidiary Compañía Nacional de Chocolates de Perú S.A. . Compañía Nacional de Chocolates de Perú S.A. received a Class 30 international trademark registration for "Chocopunch" on December 17, 2007.
Marketing
The slogan for Chocopunch, targeting juveniles, is "Chocopunch! Punch! Punch!". The name Chocopunch has a double meaning in Spanish, choco is short for chocolate, of course, but the wordchocó means "surprise" or "shock," a powerful word in advertising. A key promotional aspect of Chocopunch over the years has been, packaged with the product, colorful plastic cucharitas, in the shapes of different characters from movies, television, and video games, that are collected like prizes. Several licensed series of mini spoons have been introduced including: Bakugan Battle Brawlers, Barney, Choko, Digimon, Dinos, Dragon Ball, Dragon Ball Z, Dragon Ball Z second series, two different series of El Chavo, Garfield, La Era de Hielo 3, Looney Tunes, The Mask, Patacloun, Pokémon, Popeye, Power Rangers, Rugrats, Spider-Man 3, SpongeBob SquarePants, Los Caballeros del Zodiaco, Star Wars, Tengo 2, and Tom and Jerry.
Products
Chocopunch Chocolatissimo - A cream confection with three flavors combined in one 15 gram container. Packaged with Chocopunch are cucharitas in the shape of the chocolate drop character "Choko". The injection molded mini spoons come in six different shapes and five different colors, with a total of 30 different items in the collection.
Chocopunch El Chavo - A cream confection with two flavors combined in one 17 gram container. Packaged with Chocopunch El Chavo are mini spoons in the shape of characters from the syndicated cartoon television seriesEl Chavo del Ocho. The injection molded plastic mini spoons come in 12 different shapes and five different colors, with a total of 60 different items in the collection. This product is licensed by TelevisaConsumer Products and copyright byRoberto Gómez Bolaños.
