Borgward Group AG is a German-based automobile brand established in May, 2008. The company is headquartered in Stuttgart, Germany, and carries the name and logo of the former German brand Borgward. It started its business with a fleet of conventional SUVs with German design and engineering, with sales reaching approx. 75,000 units by January 2018 and has branches in China, Russia, India, Brazil and Mexico. However, the company aspires to become one of the leading electric-vehicle manufacturers in the next decade. Full electric models, BXi7 and GT SUV BX6 were officially launched on May 9, 2018, in Beijing, China, and at the Frankfurt Motor Show 2017 presented the Isabella concept, its vision of a full-electric 4-door coupé. Borgward currently employs nearly 5,500 people globally and has more than 2,300 engineers. It has the independent development capability of complete vehicles, engines and new energy. The vehicle intelligent manufacturing plant and engine factory with flexible production of 8 models have dual production qualifications for traditional energy and new energy vehicles. Christian Borgward revived the Borgward trademark, with the help of the Chinese truck manufacturerFoton. Borgward Group AG is responsible for the development, production, sales and marketing of Borgward cars.
Genesis
In 2005 Christian Borgward as president and Karlheinz L. Knöss as CEO and vice president of the supervisory board started the revival of Borgward. They started the development of the new Borgward automobiles with Roland Sternmann and Benjamin Nawka, set up the organisation and engineer team and developed several car concepts. On May 21, 2008, Borgward and Knöss founded Borgward Group AG in Lucerne, later relocating to Stuttgart.
Production
The Borgward Group secured investments and production knowledge of Beiqi Foton Motor, one of the largest Chinese automotive corporations. Foton is currently Borgward's sole investor, but both companies have repeatedly announced that the ownership structure may change over time. Borgward announced plans for a new car at the 2015 Geneva Motor Show after a 54-year hiatus. The new company is backed up financially by Chinese truck manufacturer Foton. The Borgward BX7 SUV was introduced at the IAA, Frankfurt in September 2015. and sales in China started in July 2016. The company has since developed several other new models, including the BX7 TS, BX5 and BX6 SUVs.
