Bernard Charlès joined Dassault Systèmes in 1983 to develop new design technology – less than two years after the company was created. In 1986 he founded a New Technologies, Research and Strategy department. In 1988 he was named to the position of President of Strategy, Research & Development. In 1989, he initiated the creation of the digital mock-up , complete virtual 3D model of a product that replaced physical prototypes. Charlès was appointed president and chief executive officer of Dassault Systèmes in September 1995. In 1996, he became a member of the board of directors. The same year he organized the flotation of Dassault Systèmes on the stock market. In 2000, with the idea of Product Lifecycle Management, he extended the concept of the digital mock-up to the entire lifecycle of a product. In parallel he made a series of acquisitions and brand creation: ENOVIA in 1998, DELMIA in 2000 and SIMULIA in 2005. To reinforce the company’s business scope and sales capabilities, he decided to acquire SolidWorks in 1997, and to gain control of Dassault Systèmes’ entire distribution network, previously managed by IBM. In 2012, with 3DEXPERIENCE, Charlès announced a new vision for the company based on the idea that 3D should also include the simulation of the consumer experience. He set a specific purpose to “The 3DEXPERIENCE Company”: “Dassault Systèmes provides business and people with 3DEXPERIENCE universes to imagine sustainable innovations capable of harmonizing product, nature and life.” To support this ambition, he carried on an acquisition and diversification strategy with 3DSWYM for social innovation, EXALEAD and NETVIBES for data intelligence, GEOVIA in the Natural Resources sector, 3DVIA for a B2C approach, BIOVIA for virtual biosphere and materials, and 3DEXCITE for real-time, high-end visualizations. In May 2016, he was named vice-president of the board of directors of Dassault Systèmes, of which he had become member in 1993. Since May 2015, Bernard Charlès has been co-leading the French government project “Industry of the Future”. This alliance is a group of technology companies, professional associations and academic partners whose mission is to promote the French government’s program to digitally transform industry in France. He is the Honorary Chairman of La Fondation Dassault Systèmes that helps research and academic institutions leverage the power of 3D virtual worlds to stretch the limits of knowledge.