Beetlejuice (TV series)


Beetlejuice is an animated television series that ran from September 9, 1989 to October 26, 1991 on ABC, and on Fox from September 9, 1991 to December 6, 1991. Loosely based on the American 1988 film of the same name, it was developed and executive-produced by the film's director, Tim Burton. The animated series focuses on the life of Goth girl Lydia Deetz and her undead friend Beetlejuice as they explore The Neitherworld, a ghoulish wacky monster supernaturalistic realm inhabited by monsters, ghosts, ghouls, goblins and zombies. Danny Elfman's theme for the film was arranged for the cartoon series by Elfman himself.

Plot

Episodes generally centered on the ghostly con-man Beetlejuice, his best friend Lydia, and their supernatural adventures together in both the Neitherworld and the "real world", a fictional New England town called Peaceful Pines. As in the film, Lydia could summon Beetlejuice out of the Neitherworld by calling his name three times. The series's humor relied heavily on sight gags, wordplay, and allusiveness. Many episodes, especially towards the end of the run, were parodies of famous films, books, and TV shows. The episode "Brides of Funkenstein" was based on an idea submitted by a then-teenage girl, who was a fan of the show.
Throughout the entire series, Beetlejuice would often try to scam residents of the Neitherworld—and, sometimes, the "real world" as well —by various means, from "baby-sitting" to trying to beat them in an auto race.

Episodes

Characters

Main

Beetlejuice's pranks on many seem to cause them great embarrassment or damage, but his pranks on Lydia however, are only done to tease her, not to cause harm, which shows he cares for her. Lydia in fact seems to be the only person who has any control over Beetlejuice. He even said in one episode he would do anything for her, and she, in turn, reciprocates his feelings. Beetlejuice is also constantly coming up with get-rich-quick con schemes to get money, as he dreads having to get a job, and in later episodes, Beetlejuice's greediness becomes so intense that he sometimes overlooks his friends and family, and even when Lydia openly scolds him, Beetlejuice shows unbelievable reluctance or unwillingness to give up of his schemes. His favorite foods are insects of various types, especially beetles, and worms. Beetlejuice also loves causing mayhem in the Neitherworld and being filthy, and this last makes Beetlejuice have a pathological and psychotic hatred of baths. Despite this cynical and childish attitude, Beetlejuice proves to be a profound and insightful person, frequently reciting quotes of philosophical and humanitarian importance. The things he hates include cleanliness and anything "cute". He expresses his likes and dislikes via variations on a single catchphrase, as in "Nerd humor you know I love it!" or "rules you know I hate 'em!" The only known thing Beetlejuice is afraid of is Sandworms, so much that he is unable to use his powers when he encounters them. However, on a few of occasions, Beetlejuice has managed to conquer his fear and use his magic to fight them. This is usually thanks to encouragement from Lydia, or if someone else is in danger. Lydia once stated to Judge Mental; "Beetlejuice couldn't use his powers to save himself, but he could do it for a baby." A number of times, Beetlejuice interacted with Lydia's parents in the "real world" of Peaceful Pines, always under the name of "Mr. Beetleman", and in a couple of instances, he performed a gender change on himself to become a teenage girl about Lydia's age at Lydia's school as "Mr. Beetleman's" younger female relative "Betty Juice", along with twice appearing as the male gender "Cousin BJ" claiming to be on Delia's side of the family.

Peaceful Pines inhabitants

Following the major and commercial success of the Beetlejuice film in early 1988, it led to a animated spin-off series being created by Warner Bros. Television. The production was provided by Nelvana Ltd., The Geffen Film Company and Tim Burton, Inc. The series premiered on September 9, 1989 on ABC.
The animated series was a mega breakout hit for ABC in its initial seasons, and later became one of the first cartoon animated series to ever air on Fox's weekday afternoons children's lineup, though also remaining on ABC's Saturday morning schedules, making it one of the first animated shows to air concurrently on two different United States broadcast networks.
The premise of the animated series differs in a number of ways from the original Beetlejuice live-action film. In the TV series, he and Lydia are best friends, Beetlejuice is made out to be more of a prankster, and Lydia is given a much quirkier, but positive demeanor. Lydia often travels to the 'Neitherworld' to have adventures with Beetlejuice. These adventures could involve fun activities together, Lydia saving Beetlejuice from a bad situation, or scolding him for a money making scam.

Merchandise

Much as with the original 1988 film, various merchandise was released for the Beetlejuice animated series in 1990. This included trading cards by Dart, a sticker album and sticker/activity book by Panini, a jigsaw puzzle by Golden, a coloring book, a lunchbox and thermos set, Valentine's, a party centerpiece by Party Creations, a PC game by Hi Tech Expressions, a Game Boy game by Rare, and six PVC figures available with Burger King Kids' Meals. Kenner, the company behind the film's action figures, had begun developing figures for the animated series, but the project did not come to fruition.

Home media releases

Warner Bros. released most of the first season of the show on six video-cassettes by December 21, 1993. On September 16, 2008, three episodes had acquired the rights to the series and planned to release it on DVD in 2013. On May 28, 2013, Shout! Factory released Beetlejuice – The Complete Series on DVD in Region 1 for the very first time as an Amazon exclusive. They also released Season 1 on the same day to retail stores. Seasons 2 & 3 were released on March 18, 2014.

Awards

Daytime Emmy Awards