Amber Atherton


Amber Atherton is a British entrepreneur who founded Zyper, a marketing software company backed by Y Combinator. She is known for co-creating and appearing in the reality television series Made in Chelsea. She also founded the e-commerce company My Flash Trash and visual recognition app Rubric.

Career

Atherton began modelling as a teenager, appearing in Love magazine, i-D magazine and Tatler. She coded as a child and set up various businesses before founding cult e-commerce company My Flash Trash when she was 17. She sold My Flash Trash in 2016 for an estimated £2 million.
Atherton gained celebrity as a creator of the popular UK reality television show Made in Chelsea. She has since focused on enterprise, appearing as a Business Buddy on the BBC's Young Dragon's Den show, Pocket Money Pitch and judging the UK's national enterprise challenge.
Atherton was listed as the "5th-Most Powerful Person in Digital Fashion" by British Vogue in 2011.
Atherton was featured in Forbes 30 under 30, Europe: Retail & E-Commerce in 2016.