AirAsia Zest


Zest Airways, Inc., operated as AirAsia Zest, was a low-cost airline based at the Ninoy Aquino International Airport in Pasay City, Metro Manila in the Philippines. It operated scheduled domestic and international tourist services, mainly feeder services linking Manila and Cebu with 24 domestic destinations in support of the trunk route operations of other airlines. In 2013, the airline became an affiliate of Philippines AirAsia operating their brand separately. Its main base was Ninoy Aquino International Airport, Manila.
The airline was founded as Asian Spirit, the first airline in the Philippines to be run as a cooperative. On August 16, 2013, the Civil Aviation Authority of the Philippines, the regulating body of the Government of the Republic of the Philippines for civil aviation, suspended Zest Air flights until further notice because of safety issues. Less than a year after AirAsia and Zest Air's strategic alliance, the airline was rebranded as AirAsia Zest. The airline was merged into AirAsia Philippines in January 2016.

History

Beginnings as Asian Spirit

AirAsia Zest was established as Asian Spirit in September 1995 by three friends: Antonio "Toti" Turalba, Emmanuel "Noel" Oñate and Archibald Po, who contributed $1 million each to start up the Airline Employees Cooperative. They arranged for 36 of their friends, mostly former Philippine Airlines employees, to run Asian Spirit through a salary-to-equity swap deal. The Po family held the majority of ownership.
It started operations in April 1996 with two second hand Dash 7 aircraft servicing only one scheduled commercial route with two flights per day from Manila to Malay, serving the fledgling resort island of Boracay. To maximise its aircraft utilisation, it introduced new routes to the present-day towns of San Jose, Virac, Daet and Alcantara, and the cities of Cauayan and Masbate, regarded as secondary and tertiary routes by Air Transportation Office, and not serviced by major airlines. In 1997, the cooperative changed to a corporate set-up with the establishment of Asian Spirit, Inc., whose registration was approved by the Securities and Exchange Commission in 2005.
airliner, at Loakan Airport, Baguio City, July 2006
At the time, Asian Spirit has the distinction of being the first scheduled airline to serve Boracay. Other operators served the airport on a charter basis then. It became the Philippines' fourth flag carrier in 2003.

Transition to Zest Airways

Asian Spirit was sold to AMY Holdings, a holding company controlled by businessman Alfredo M. Yao, in March 2008. After the success of the takeover, Yao expressed interest in merging Asian Spirit with South East Asian Airlines. The two airlines had been in merger talks. Yao had been expected to purchase a sixty percent stake in SEAIR, although the deal fell through because of a stolid response from SEAIR management. The merger talks failed and both airlines continued to operate independently.
On September 30, 2008, Asian Spirit announced that it would be re-branding itself as Zest Airways. Reports said the name switch reflected the Yao's stake in the company, as well as an allusion to Yao's flagship business Zest-O Corporation. The firm's board approved the name change in August, while the Civil Aeronautics Board approved the switch earlier this month.
The airline wanted to fly to three international points to Sandakan, Malaysia from Zamboanga, to Seoul from Kalibo, Laoag, and Davao, and Macau from Angeles City. However these international routings never took off. It also intended to commence international expansion to Bangkok and Singapore from Manila in 2009.
On March 12, 2013, Zest Airways signed a share swap agreement with AirAsia Philippines, a domestic airline with foreign ownership interest. The share swap deal involved exchange of shares between the owner of Zest Airways, Filipino shareholders of AirAsia Philippines, Inc. and AirAsia Berhad of Malaysia. As of May 2013, AirAsia Zest suspended its chartered flights between Boracay and Taipei because of the political tensions between the Philippines and Taiwan.

Transition to AirAsia Zest

Less than a year after the strategic alliance with AirAsia Philippines, the airline was rebranded "AirAsia Zest". AirAsia chief Tony Fernandes announced that AirAsia Philippines was moving to Ninoy Aquino International Airport's Terminal 4 in Manila after winding down its domestic and international flights in Pampanga. During its initial phases, ZestAir's website carried an image of an aircraft featuring AirAsia's signature red livery and the Zest title on the body and AirAsia's signature red livery on the tail. The rebranded airline has a new theme "AirAsia Zest, the right way to fly."

Suspension of air operator's certificate

On August 16, 2013, the Civil Aviation Authority of the Philippines suspended Zest Air's air operator's certificate due to a series of safety breaches.
Among the violations were:
On August 20, 2013, it was reported that Zest Air was allowed to fly into the skies again.

Corporate affairs

The head office was at the Asian Aeronautics Hangar in Pasay City, Metro Manila.

Destinations

Fleet

In December 2015 the AirAsia Zest fleet included the following aircraft:

Fleet history

Incidents and accidents

As Asian Spirit