Zee Cinema (Canada)
Zee Cinema is a Canadian Category B Hindi language specialty channel and is owned by Ethnic Channels Group.
Zee Cinema broadcasts programming primarily from the library ofZee Cinema a Bollywood film channel from India. Programming includes classic and contemporary films and film-related television series.History
On March 2, 2012, Ethnic Channels Group was granted approval from the Canadian Radio-television and Telecommunications Commission to launch a television channel called Bollywood SD – Hindi Movie Channel, described as "a national, niche third-language ethnic specialty Category B service devoted predominantly to Hindi movies and targeted to the Hindi-speaking community in Canada."
Previous to Bollywood SD – Hindi Movie Channel launching, the Zee Cinema brand existed in Canada since 2005 through a partnership with Asian Television Network and a subsidiary of Zee Entertainment Enterprises, who launched a Canadian version of Zee Cinema called ATN Zee Cinema.
ATN Zee Cinema was renamed ATN Movies OK on July 25, 2012. That same month after the rebrand, Bollywood SD – Hindi Movie Channel was launched as Zee Cinema through a newly formed licensing partnership between Ethnic Channels Group and a subsidiary of Zee Entertainment Enterprises.
