Yummy mummy


Yummy mummy is a slang term used to describe young, attractive mothers.
The term developed in the late 20th century, and was often applied to celebrity mothers such as Elizabeth Hurley or Victoria Beckham, who appeared to quickly regain their pre-pregnancy figures after giving birth, and would continue to lead carefree and affluent lifestyles. Episode 13 of series six of The Nanny was called "The Yummy Mummy". A stereotypical yummy mummy was described by Nirpal Dhaliwal in The Times as having an existence "bankrolled by a husband working himself to death in the City, in designer outfits... carries the latest must-have bag whose hair and nails are perfectly groomed".
It was reported in 2008 that celebrity yummy mummies were contributing to levels of depression in young mothers, making new mothers feel "saggy, baggy and depressed" about their own bodies.