Ying Zhu


Ying Zhu is a faculty at the City University of New York.
with an appointment at the Film Academy of the Hong Kong Baptist University.
A New York based expert on Chinese film and media industries, she has published nine books, including Soft Power with Chinese Characteristics: China’s Campaign for Hearts and Minds
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Two Billion Eyes: The Story of China Central Television and Art, Politics, and Commerce in Chinese Cinema.
Her first research monograph, Chinese Cinema during the Era of Reform: The Ingenuity of the System pioneered the study on history of Chinese film studios.
Her second research monograph, Television in Post-Reform China: Serial Drama, Confucian Leadership and the Global Television Market,
together with two edited books in which her work featured prominently—TV China and TV Drama in China —pioneered the subfield of Chinese TV drama studies in the West.
She received a 2006 National Endowment for the Humanities Fellowship, a
2008 American Council of Learned Societies Fellowship,
and a 2017 Fulbright Senior Research Fellowship.
Zhu’s works have been translated into Chinese, Dutch, French, Italian, and Spanish. Her publications further appear in leading academic journals and major media outlets such as The Atlantic, ChinaFile, CNN, Foreign Policy, The Los Angeles Times, The New York Times, and The Wall Street Journal etc.
Zhu reviews manuscripts for major publications and evaluates grant proposals for research foundations in Australia, Canada, Hong Kong, Sweden, the U.K., and the U.S.
Zhu also produces current affairs documentary films, including Google vs. China and China: From Cartier to Confucius, both screened on the Netherlands Public Television.