Women's Wear Daily is a fashion-industry trade journal sometimes called "the bible of fashion". It provides information and intelligence on changing trends and breaking news in the men and women's fashion, beauty and retail industries. Its readership is made up largely of retailers, designers, manufacturers, marketers, financiers, media executives, advertising agencies, socialites and trend makers. WWD is the flagship publication of Fairchild Media, which is owned by Penske Media Corporation. The original newsprint edition of WWD was printed on April 24, 2015 as the paper switched to a digital daily format. It then began running a weekly print edition on April 29, 2015. It became digital only starting in 2017.
History
Founding and John Fairchild
WWD was founded by Edmund Fairchild on July 13, 1910 as an outgrowth of the menswear journal Daily News Record. The publication quickly acquired a firm standing in the New York clothing industry, due to the influence of its first advertisers. Edith Rosenbaum Russell served as Women's Wear Daily's first Paris correspondent. Reporters for the publication were sometimes assigned to the last row of couture shows, but the publication gained popularity by the last 1950s. John B. Fairchild, who became the European bureau chief of Fairchild Publications in 1955 and the publisher of WWD in 1960, improved WWD's standing by focusing on the human side of fashion. He turned his newspaper's attention to the social scene of fashion designers and their clients, and helped manufacture a "cult of celebrity" around designers. Fairchild also played hardball to help his circulation. After two couturiers forbade press coverage until one month after buyers had seen their clothes, Fairchild published photos and sketches anyway. He even sent reporters to fashion houses disguised as messengers, or had them observe designers' new styles from windows of buildings opposite fashion houses. "I have learned in fashion to be a little savage," he wrote in his memoir. John Fairchild was publisher of the magazine from 1960 to 1996. Under Fairchild, the company's feuds were also legendary. When a designer's statements or work offended Fairchild, he would retaliate, sometimes banning any reference to them in his newspaper for years at a stretch. The newspaper famously sparred with Hubert de Givenchy, Cristóbal Balenciaga, John Weitz, Azzedine Alaia, Perry Ellis, Yves Saint Laurent, Giorgio Armani, Bill Blass, Geoffrey Beene, James Galanos, Mollie Parnis, Oscar de la Renta, and Norman Norell, among others. In response, some designers forbade their representatives from speaking to WWD reporters or disinvited WWD reporters from their fashion shows. In general, though, those excluded "kept their mouths shut and it on the chin." When designer Pauline Trigère, who had been excluded from the paper for three years, took out a full-page advertisement protesting the ban in the fashion section of a 1988 New York Times Magazine, it was believed to be the first widely distributed counterattack on Fairchild's policy.
On August 19, 2014, Conde Nast sold Women's Wear Daily to Penske Media Corporation. The purchase by PMC included WWD's sister publications Footwear News, Menswear, M Magazine, and Beauty Inc as well as Fairchild's events business for a sale price close to $100 million. On April 12, 2015, WWD announced on their website that they will launch a weekly print format from April 23 on. A Daily Digital edition of WWD is also available to subscribers. On July 20, 2015, Penske Media Corporation and Tribune Publishing Company announced that WWD will appear on LATimes.com and will also be distributed to select Los Angeles Times, San Diego Union-Tribune, Chicago Tribune and Sun-Sentinel subscribers 12 times per year.
