Witch house applies techniques rooted in chopped and screwed hip-hop—drastically slowed tempos with skipping, stop-timed beats—from artists such as DJ Screw, coupled with elements from other genres such as ethereal wave, noise, drone, and shoegaze. Witch house is also influenced by 1980s post-punk inspired bands including Cocteau Twins, The Cure, Christian Death, Dead Can Dance and The Opposition, as well as being heavily influenced by certain industrial and experimental bands, Psychic TV and Coil. The use of hip-hop drum machines, noise atmospherics, creepy samples, dark synthpop-influenced lead melodies, dense reverb, and heavily altered, distorted, and pitched down vocals are the primary attributes that characterize the genre's sound. The genre rose to prominence in the early 2010s with renewed interest in individually produced electronic music and internet subcultures- rising with the increasing tide of genres such as seapunk and vaporwave.
Reaction
Witch-House music has been quoted as being provocative and transgressive in nature, "like pop music wafting out of Castle Dracula". The genre is characterized as oozy, dark, transgressive, and that which blends the line between abrasive and harmonic. As artist Nurgul Jones states: Many artists in the genre have released slowed-down and backmasked remixes of pop and hip-hop songs, or long mixes of different songs that have been slowed down significantly.
Origins and etymology
The term witch house was coined in 2009 by Travis Egedy, who performs under the name Pictureplane. The name was originally conceived as a joke, as Egedy explains: "Myself and my friend Shams... were joking about the sort of house music we make, witch house because it’s, like, occult-based house music....I did this best-of-the-year thing with Pitchfork about witch house.... I was saying that we were witch house bands, and 2010 was going to be the year of witch house.... It took off from there....But, at the time, when I said witch house, it didn’t even really exist..." Shortly after being mentioned to Pitchfork, blogs and other mainstream music press began to use the term. Flavorwire said that despite Egedy's insistence, "the genre does exist now, for better or worse". Some music journalists, along with some members of musical acts identified as being in the genre's current movement, consider witch house to be a false label for a micro-genre, constructed by certain publications in the music press. The genre was also briefly connected to the term rape gaze, the serious use of which was publicly denounced by its coiners, who never expected it to be used as an actual genre, but viewed it as simply a joke intended to mock the music press' propensity towards the creation of micro-genres.
