As described in a film magazine review, Jeff Hillington, son of railroad magnate Collis J. Hillington, tires of the East and longs for the wild and woolly West. He has his apartment and office fixed up in his understanding of the accepted Western style, which he has gleaned from dime novels. A delegation from Bitter Creek comes to New York City seeking financial backing for the construction of a spur line, and go to Collis to explain their proposition. Collis sends Jeff to investigate. The citizens of Bitter Creek, Arizona, realizing that a favorable report from Jeff is necessary, decide to live up to Jeff's idea of a Western town. They set up a program with a wild reception for Jeff, a barroom dance, and a train holdup. Steve Shelby, a grafting Indian agent, knowing that he is about to be caught by the government, decides to do "one more trick" and enters into the plan to rob the train, turning it into a real scheme. Events turn earnest and Shelby kidnaps Nell Larabee, with whom Jeff has fallen in love. The entire crowd has been trapped in the dance hall, which is surrounded by Indians, and Jeff's revolver loaded with blanks. When the situation is finally explained to Jeff, by superhuman efforts he rounds up the Indians, rescues the girl, completely foils the scheme of Steve, and becomes the hero of the hour, getting to marry Nell.
Like many American films of the time, Wild and Woolly was subject to cuts by city and state film censorship boards. The Chicago Board of Censors required cuts of the intertitle "Say, that's a chance for us to clean up big," all scenes of the Indian Agent and Indians with a basket containing flasks of liquor, the three intertitles "Whoop it up and all you capture is yours," You watch every door of the hotel and after I get the girl you kill," and "They can't hurt you, their guns are loaded with fake bullets," scene where Fairbanks is shot, an Indian shoots a man, four scenes of Indians falling after being shot, and the shooting of the express messenger, taking his keys, and the rifling of the express box. Fairbanks biographer Jeffrey Vance, writing in 2008, believes Wild and Woolly "is the finest of the surviving Fairbanks-Emerson-Loos collaborations and perhaps the best of the thirteen films he made for Artcraft. It was also one of Fairbanks's personal favorites."
Preservation status
Copies of Wild and Woolly are preserved in several film collections and archives, and it has been released on DVD. In 2002, this film was deemed "culturally, historically, or aesthetically significant" by the United States Library of Congress and selected for preservation in the National Film Registry.