WikiHow


WikiHow is an online wiki-style community consisting of an extensive database of how-to guides. Founded in 2005 by Internet entrepreneur Jack Herrick, wikiHow is a hybrid organization, a for-profit company run for a social mission. wikiHow software is open source, and the text content of the website is released under a Creative Commons license. wikiHow and Wikimedia/Wikipedia are not related in any way; wikiHow states the website is inspired by Wikipedia. They both use the free and open-source MediaWiki software.
The website aims to create the world's most helpful how-to instructions to enable everyone in the world to learn how to do anything.
In February, 2005, wikiHow had over 35.5 million unique visitors., wikiHow contains more than 212,000 free how-to articles and over 2.1 million registered users. On April 11, 2010, a wikiHow article titled "How to Lose Weight Fast" reached 5 million page views, a first for the site. "How to Take a Screenshot in Microsoft Windows" is the site's most popular article. According to wikiHow, four babies have been born in emergency situations referencing instruction from wikiHow articles.

History

wikiHow was founded by Jack Herrick on January 15, 2005, with the goal of creating an extensive how-to manual with accurate, up-to-date instructions for multiple different tasks in many languages. The day of January 15 was intentionally selected as the launch date in order to honor Wikipedia, which was launched four years earlier on January 15, 2001. Herrick drew inspiration to start wikiHow from a how-to website he and Josh Hannah had previously purchased in 2004, eHow. After running eHow, Herrick concluded that eHow's business model prevented it from becoming the extensive, high quality how-to manual he wanted to create. Herrick and Hannah sold eHow in 2006, allowing Herrick to focus on wikiHow full-time.
In 2006, the non-profit foundation One Laptop per Child selected wikiHow as one of the content sources for the educational laptops it distributed around the world. On September 21, 2007, the website's 25,000th article was published. In 2009, the website surpassed 20 million monthly visitors and completed a redesign. In 2014, Google selected wikiHow as one of the launch partners for Google Contributor, an ad-free internet product.

Guidecentral acquisition

It was announced on March 24, 2016, that wikiHow acquired Guidecentral, a website focused on providing information about "hands on" projects. The terms of the acquisition have not been released, although Guidecentral raised over $1 million from investors including NXTP Labs, Enterprise Ireland and South Ventures prior to the acquisition.

Operations

wikiHow provides how-to content on the internet by allowing anyone to edit pages. As of February, 2015, wikiHow contains over 180,000 how-to articles. Most how-to articles follow a similar format with steps, tips, warnings, a listing of things you'll need, and are complemented with images to help a reader learn how to complete a task.
wikiHow uses the wiki method of continuous improvement, allowing editors to add, delete, or otherwise modify content. Once an article is created, community members collaborate on it to improve its quality. Each edit is scrutinized during a process called Recent Changes Patrol where volunteers review the content according to wikiHow's standards, discarding bad edits, like vandalism and test edits, and keeping improvements.
Typically, images are illustrated by wikiHow staff, usually under Creative Commons Attribution-ShareAlike-Noncommercial license; however, registered users may upload and contribute images.
The central hub for using contribution tools is the Community Dashboard, which displays several dynamic applets that link users to different editing tools, such as the Spell Checker, in which articles are proofread for spelling errors; the Categorizer, in which articles are assigned categories according to their topic; and the Cleanup Greenhouse, in which low-quality articles are copyedited and rewritten for style and format.

Quality review process

By default, newly created articles are de-indexed from search engines; the article text is hidden with a notice that the article is in "quality review". Logged in users can dismiss the warning in order to view the contents of the article. A system called New Article Boost allows certain users with the "New Article Booster" right to review these articles, and bring them up to standards if possible. Articles that meet these standards are "promoted", which removes the blurring effect as well as the notice, and makes the article publicly visible and searchable. If a New Article Booster finds a newly written high-quality article, they can mark it as a Rising Star. By default, RS-marked articles get promoted and placed on a main page for an unspecified period of time. Oppositely, articles below standards and that will take too much work to "get ready for readers" are "demoted", which removes them from the New Article Boost list and retains the blurring and notice, and moves the page to the "Articles in Quality Review" category.

Deletion system

Articles with content that goes against the site's deletion policy are also demoted. Titles that are identified as duplicates per wikiHow's Merge Policy are merged. Similar to Wikipedia's, wikiHow allows users to nominate an article that meets deletion criteria and have other users and admins discuss whether or not to delete. Additionally, like most wiki sites, wikiHow has a speedy deletion system for pages that are nonsensical, spam, inappropriate, etc.

Registration and user rights

Like many other wikis, registration is optional and privileges such as creating and editing articles are still available to those without an account. wikiHow complies with the Children's Online Privacy Protection Act, and users are required to be at least 13 years old to register an account. COPPA is regularly enforced and site administrators are expected to block anyone confirmed to be underage, though editing privileges may be restored if the company receives a consent form signed by the user's parents or legal guardian. Underage users can still edit anonymously, but they are advised not to post their personal information.
Over 1 million people have created accounts and over 15,000 people edit wikiHow in a month and make changes for the purpose of informing others. This community of volunteer contributors call themselves "wikiHowians". The most active, experienced, and trusted wikiHowians may gain additional editing privileges which help them administer and protect the website. New Article Boost rights are granted to users who have done at least 300 edits and pass a test demonstrating they understand wikiHow policies. People with these rights gain access to a special tool that allows them to edit recently written articles and ensure that their quality meets wikiHow's standards before the articles are publicly visible to all readers. The most experienced users with level-headedness and good judgment can be considered for adminship, which grants them additional powers to protect and improve wikiHow through various maintenance tools.

Community engagement

At least once a year, wikiHow organizes conferences where a small group of active community members are invited to gather offline for an extended weekend to get to know one another, in different cities each time. These conferences are known as "meetups".
wikiHow's headquarters are located in a house in Palo Alto, California, dubbed the "wikiHaus". The staff team consists of a small group of employees ranging in specialties from engineering to marketing to community management.

Business model

The site's initial start-up costs were, to some extent, financed from Herrick's sale of eHow. It is now funded from advertising on its pages. It does not seek contributions, and it is run as a "hybrid organization" – a "for-profit company focused on creating a global public good in accordance with our mission".As of mid-2020, wikiHow was soliciting contributions amid the COVID-19 pandemic.

Licensing

wikiHow's text content is published under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 license, which means that the content can be modified and reused for non-commercial purposes as long as the original authors are attributed and the license is not substantially changed. The authors retain full copyright to their content and may publish it elsewhere under different licenses. They grant wikiHow an irrevocable license to use the material for any purpose.

Opt-out ads

wikiHow allows readers to control whether advertising appears alongside content. Those who are registered and logged in do not see ads unless it is an external video provider.
In November, 2014, wikiHow was announced to be a participant in Google Contributor, a service that allows website users to make a monthly donation in support of their favorite websites in order to not be shown advertising.

Reception

wikiHow has won multiple awards, including a Webby Award for Community in 2009 and the Co-Creation award in the Open Innovation competition, organized by The Guardian and Nesta, in 2010. In addition, Mashable selected wikiHow as the runner-up for best wiki in the Open Web Awards in 2008. In October, 2018, Gizmodo included wikiHow in its list of "100 Websites That Shaped the Internet as We Know It", referring to the site as "a consistently useful resource." More recently, Forbes recognized wikiHow in its list of "The Best Small Companies Of 2019".
A PBS journalist reported that the "wikiHow app has an excellent set of articles to help you in just about any situation, from helping someone who is choking to handling vehicle emergencies, to natural disasters." and The New York Times reported: "Type in a few key words about the problem into the app’s Search page and the guide will return some advice. Its information pages are clear and well laid out. They begin with an introductory description, then offer a list of steps to follow. The app displays the necessary tools and items, and includes tips and warnings." Lifehacker has described wikiHow as the "ever handy guide site." wikiHow has been positively described in many other media sources, including ones as diverse as Inc. Magazine, Cosmopolitan, TechRepublic, Condé Nast Traveler, and PC Magazine.
wikiHow has also been the target of satire and criticism due to its notable abundance of arguably eccentric articles. For example, American Public Radio show Wits has a segment called "wikiHow theater" where actors read obvious or ludicrous wikiHow topics, such as "How to Make People Respect Your Pet", for comic effect. Two accomplished poets published a book called, "How To Feel Confident with Your Special Talents", in which each poem title is taken directly from a wikiHow article. Vice.com parodied wikiHow's article "How to Break Up with Your Boyfriend". The Huffington Post created a list of bizarre life skills, such as "How to React to an Ugly Baby", that "you could only learn from wikiHow". Often, illustrations are criticized for being strange or eccentric. Other publishers have criticized wikiHow for hosting instructions on controversial topics of questionable social value such "how to get a thigh gap", or "how to stop a wedding". Other websites have created "worst of wikiHow" lists to highlight topics that are "deranged", "brilliantly bizarre", or otherwise problematic.