Brand said in an interview with Seed magazine, "...I'd accumulated a set of contrarian views on some important environmental issues—specifically, cities, nuclear energy, genetic engineering, and geoengineering—and that it added up to a story worth telling." The author cites numerous other authors both in the recommended reading section and in live lectures. In particular, book influences are Constant Battles by Steven A. LeBlanc with Katherine Register, Shadow Cities: A Billion Squatters, a New Urban World by Robert Neuwirth, and James Lovelock, the author of The Revenge of Gaia and The Vanishing Face of Gaia. In an interview with American Public Media, Brand said, "...in I focused on individual empowerment, and in the focus is on the aggregate effects of humans on things like climate. And some of these issues are of such scale that you got to have the governments doing things like making carbon expensive. Or making coal expensive to burn and putting all that carbon into the atmosphere. And individuals can't do that, individual communities can't do that. It takes national governments."
Synopsis
Speaking on "Rethinking Green", Brand provided a short version of his book: The book challenges traditional environmentalist thinking around four major issues:
Cities are green.
Nuclear power is green.
Genetic engineering is green.
Geoengineering is probably necessary.
And he summarized the book. Urbanization, or the move to cities, requires grid electricity, which one chapter discusses, in particular nuclear power. Another two chapters explain the need for genetic engineering. A "sermon" on science and large-scale geoengineering is a fourth chapter. Fifth is a chapter on restoration of natural infrastructure and benevolent ecosystem engineering. Finally, Brand concludes with humans' obligation to "learn planet craft", to enhance life and Earth like an earthworm.
Criticism
published a critique at the Rocky Mountain Institute, saying on NPR that nuclear energy is not the most cost-effective solution, that it is too expensive and slow to build. Jim Riccio, a spokesman for Greenpeace speaking with Green Inc. of The New York Times, called Brand's arguments "nonsensical, especially concerning the abysmal economics of nuclear power." David Lewis, a former Speaker of the Green Party of British Columbia and former prominent Canadian ozone activist, who believes Brand's views on nuclear power have a sound foundation, asks "How can Brand champion the views of a climate science denier who denounces climate scientists and expect to be taken seriously by environmentalists?" " are viewing what I'm saying more in sorrow than in anger," Brand told the Toronto Star.
Online revision after publication
Brand maintains an online version of his book where, as he says "the text dwells in a living thicket of its origins and implications. Instead of static footnotes there are live links to my sources, including some better ones that turned up after the writing". He also published an online "Afterword". He asks: "What belongs in an afterword?" For one thing, he says: "history that has moved on from what I described in 2009 should be indicated" But his Afterword is also a place where he can record changes in his views: "I did promise in this book that I would change my mind as needed...." Brand says his views on climate are influenced most by his old friend James Lovelock. In the Afterword, Brand writes that Lovelock has "softened his sense of alarm about the pace of climate change". . Brand explains that Lovelock changed his mind because of two things: he read a book, The Climate Caper, by Garth Paltridge, and he read a paper by Dr. Kevin Trenberth, which was published in Science. Brand quotes from an email he got from Lovelock: "Something unknown appears to be slowing down the rate of global warming" Brand's current position on climate change is unclear. In a talk recorded in Vancouver, he told the audience "maybe nothing" will happen as a result of the accumulating greenhouse gases, although he said it would be "like playing Russian Roulette with five cylinders loaded, to not reduce emissions".
Reviews
Publishers Weekly said, "Rejecting the inflexible message so common in the Green movement, he describes a process of reasonable debate and experimentation. Brand's fresh perspective, approachable writing style and manifest wisdom ultimately convince the reader that the future is not an abyss to be feared but an opportunity for innovative problem solvers to embrace enthusiastically." Library Journal's verdict: "Despite the occasional flippant comment, Brand's tough but constructive projection of our near future on this overheating planet is essential reading for all." One reviewer disagreed: "What's Brand doing telling people to pay attention to a second rate climate science denier like Paltridge? And that aging old friend of his who has so influenced him, Lovelock, he doesn't seem to understand what recent debate among leading climate scientists means."
