Who What Wear


Who What Wear is a Los Angeles, California-based fashion brand that produces trend reports, celebrity style guides, wardrobe how-tos, and fashion news. The company also sells a line of fashion apparel and accessories in cooperation with Target Corporation, along with the Versed line of skincare products, and publishes fashion books under the Who What Wear brand. Founded in 2006, the company is owned by Los Angeles fashion company Clique Brands.

History

Who What Wear was launched in 2006 by former Elle Magazine West Coast editor Katherine Power and Elle contributor Hillary Kerr. The business began as a simple daily fashion eNewsletter and blog, with posts about the latest fashion news.
In August 2009, the company published its first fashion book, Who What Wear: Celebrity and Runway Style For Real Life.
In March 2011, they published their second book, What to Wear, Where.
In 2012, the two founders launched Clique Media Group, a media and marketing company, and Who What Wear became the group's first media brand.
In February 2016, Who What Wear partnered with department store retailer Target Corporation to launch a clothing and accessory line.
In 2017, the company held its first live fashion show, as part of New York Fashion Week, and streamed the event on YouTube Live.
In May 2019, as its first spinoff, the company launched Versed, a 19 piece skincare line sold at Target. The products were designed to be free of toxins and with minimalist packaging, and are also available online on the company's own website.