Lincoln Fitzgerald, owner of the Nevada Club casino, began construction on a new 16-story, 347-room hotel and casino in 1974. Fitzgeralds Reno opened on May 17, 1976, at a total cost of $16 million. After Fitzgerald's death in 1981, his widow, Meta, sold the property in 1986 to the Lincoln Management Company for $26.25 million. Fitzgerald's Reno was the last of 4 properties owned by Fitzgeralds Gamingto be sold after the company filed for Chapter 11 bankruptcy protection in 2000. Prior to this, sister properties were located in Las Vegas, Tunica, Mississippi and Black Hawk, Colorado. In 2005, Monarch Casino & Resort, Inc., owner of Atlantis Reno, attempted to acquire Fitzgeralds Reno. In April 2007, L3 Development, a development firm based out of Chicago, Illinois, announced its intention to purchase the property and convert it into a boutique hotel. On November 1, 2007, ownership of Fitzgeralds Reno officially transferred to a joint partnership between L3 Development and RAC II LLC, marking the first time in decades that the property was under private ownership.
The frequent nature of rail traffic along the First Transcontinental Railroad would often make access to the Fitzgeralds from the north inconvenient. As a result, sometime in the 1990s, Fitzgeralds undertook the construction of a footbridge across the tracks to the north, accessible from a structure modeled as a castle tower erected at the southwest corner of Virginia Street and Third Street. Guests would enter the base of the tower, ascend a set of escalators, and upon crossing the bridge, end up in the Lucky Forest. Due to the construction of the ReTRAC train trench, the bridge was determined to be in conflict with necessary structural elements of both the trench itself, as well as the resulting Virginia Street overpass. This, along with the trench rendering the bridge both redundant and unnecessary, ultimately led to its demolition in 2007.
CommRow (2011–2013)
On October 1, 2008, Fitzgeralds Reno announced its imminent closure in November 2008. 470 employees were laid off and the new ownership evaluated options for the property. The lower floors re-opened as CommRow on October 1, 2011 with the world's tallest climbing wall constructed on the exterior, CommRow was designated to have a hotel component but this never materialized and the business model as a whole, struggled and closed down on January 1, 2013.
Whitney Peak Hotel (2014–present)
Whitney Peak Hotel was announced as CommRow's replacement and the Chicago-based ownership decided it was going to gut the aging structure and rebuild from scratch, the multi million renovation has culminated to a grand opening set for Memorial Day weekend 2014. The completely renovated property will show no trace of the prior CommRow or Fitzgeralds Reno. The 164' exterior climbing wall and indoor climbing boulders are the only remnants from the past business model. On the 1st floor, Chicago's 555 International design firm has laid out a completely new floor plan where slots and table games used to be, Heritage, a new American urban hip restaurant which opened under the direction of celebrity chef Mark Estee and Cargo, an 1100 capacity concert venue. The 2nd floor reopened as BaseCamp, completely renovated. And 157 of the hotel's more than 300 rooms have been renovated and reopened.
