"Where Did Our Love Go" is a 1964 song recorded by American music groupthe Supremes for the Motown label. Written and produced by Motown's main production teamHolland–Dozier–Holland, "Where Did Our Love Go" was the first single by the Supremes to go to the #1 position on the BillboardHot 100pop singles chart in the United States, a spot it held for two weeks, from August 16 to August 29, 1964. It was also the first of five Supremes songs in a row to reach #1. It also reached No. 1 on the Cash Box R&B singles chart. The Supremes' version is ranked #475 on Rolling Stones 500 Greatest Songs of All Time and was selected for preservation in the National Recording Registry in 2016 due to its "cultural, historic, or artistic significance." Billboard named the song #4 on its list of 100 Greatest Girl Group Songs of All Time.
History
Overview
According to Brian Holland, "Where Did Our Love Go" was written with The Supremes in mind. Though Supremes member Mary Wilson would later write that the song had been originally given to The Marvelettes, Holland would deny this claim, as would the Marvelettes themselves. Marvelettes member Katherine Anderson-Schnaffer later said that the song didn't quite fit her group's repertoire because it was produced under a slower beat and their music was more uptempo. When the Supremes were eventually given the song, the group members weren't pleased with the record, with member Florence Ballard later stating that they had wanted a stronger single similar to the Marvelettes' "Please Mr. Postman". Although the group felt the song didn't have the hook to make it successful, they decided that they really didn't have a choice and prepared to record it. Initially, the producers argued over who should sing the song, as it had been cut in the same key as Mary Wilson's voice but, since Berry Gordy had assigned the lead singer role to Diana Ross, the producers eventually gave the song to her; she sang it in her usual high register in the recording studio on April 8. As a result, Ross was told to sing the song in a lower register and begrudgingly complied with Holland/Dozier/Holland's "to the letter" formula. Mary Wilson and Florence Ballard's vocal contribution was significant in bringing a fresh yet hypnotic sexiness to the overall sound of the song while remaining true to the backup arrangements that Lamont Dozier had set down. Upon hearing the song's playback, an excited Ross rushed to Gordy's office and told him to come to the studio to listen. Upon hearing playback, a satisfied Gordy nodded, saying to the producers and the group that the song had potential to be a top ten hit.
Release and reaction
"Where Did Our Love Go" was released as a single on June 17, 1964, and entered the Hot 100 at #77. Six weeks later, while the Supremes were on tour as part of Dick Clark's "American BandstandCaravan of Stars", the song made it to #1 for two weeks, spending a total of 9 weeks in the Billboard Top Ten. The girls began the tour at the bottom of the bill; by the conclusion of the tour, they were at the top. They performed the song on the NBCvariety program, Hullabaloo! on Tuesday, January 26, 1965. The song became the focal point and title track of the group's second album, Where Did Our Love Go, released later that year. A German language version of it titled "Baby, Baby, wo ist unsere Liebe" was recorded by the Supremes for German-speaking markets overseas and released as the b-side to their German recording of "Moonlight and Kisses" in April 1965. The song seemed to strike a chord in the United States, with a group which would become the most successful chart-topping American popular music group of the 1960s. The first of their American chart toppers, the song peaked just weeks after the passage of the Civil Rights Act of 1964, critically remarked as capturing the spirit of an America reeling from the assassination of President John F. Kennedy, racial tension, increased United States involvement in Vietnam, and foreseeing the end of the early optimism of the 1960s. The song was transmitted to astronauts orbiting earth in August 1965 during the Gemini 5 mission.
Personnel
Lead vocals by Diana Ross
Background vocals by Florence Ballard and Mary Wilson
In 1971, this song was covered by Donnie Elbert on his album Where Did Our Love Go, and charted at #15 with it. On the R&B chart, it peaked at #6. In Canada, it reached #55.
In 1976, The J. Geils Band covered the song on their live 1976 album Blow Your Face Out, and also charted at #68 with it.
In 1993 Sinitta released The Supreme EP which featured the song along with two other Supremes hits and the 1970 Diana Ross single "Remember Me". It charted at #49 in the UK.
