Rugby league football has been played in Brisbane and Ipswich for over a century and is currently represented in the Queensland Cup by the Ipswich Jets. In 2009, before the bid was launched, Ipswich Mayor Paul Pisasale invited then NRL CEO David Gallop to tour the region. Gallop stressed the importance of establishing an NRL side in the "Ipswich-Logan corridor" and was famously quoted as saying the NRL should expand "where the fish are biting". The club's heartland region will encompass Ipswich, Logan and Toowoomba while also supporting South West Queensland.
It is envisioned that the club will base itself out of Springfield, this location was selected as it is geographically roughly halfway between Ipswich and Logan and is serviced by the Springfield railway line. The club will initially use the existing training facilities at Brothers Ipswich RLFC in Ipswich while the permanent state-funded training and administration facilities are built in Springfield. South East Queensland's largest stadium is Lang Park and is home to NRL club the Brisbane Broncos. The bid has proposed that it initially play out of Lang Park while it waits for a permanent stadium to be built in the Ripley Valley or in Springfield A planned upgrade to Ipswich Jets home ground North Ipswich Reserve, which would turn it into a boutique stadium with a capacity of at least 20,000, has also been suggested as a possible stadium to host an NRL team as well as a proposed Ipswich A-League team.
Community
The club will be based on the not-for-profit, community-owned model of the Green Bay Packers in the NFL The bid has also planned the development of feeder teams in the Queensland Cup, such as reviving the Toowoomba Clydesdales or promoting the Western Mustangs into the Intrust Super Cup, in order to provide direct pathways for players to progress into the NRL team. In 2012 University of Queensland partnered with the bid in an effort to further provide more educational pathways for youth in the region and to also further target Indigenous youth.
Bid support
During the 2010 Annual CEO conference the Western Corridor bid and the West Coast Pirates bid were seen as preferable expansion locations. The bid is also supported by Ipswich Mayor Anthony Antonelli and the City of Ipswich. It is also backed by Brothers Ipswich, despite the launch of a Brothers Confraternity NRL bid. Many rugby league personalities, such as Johnathan Thurston and Sam Thaiday have also publicly supported the bid.