The park was opened by founder and Jimmy Chipperfield on 17 April 1973 and at the time hosted a few ex-circus animals. Early on, the park had a dolphin area where the sea lion theatre is today, but this was a travelling show and the dolphins were later returned to Margate. The 1970s also saw the park develop a "Boat Safari" in keeping with the fashions of the time, although this was later removed, and a narrow gauge railway through parts of the park was constructed by Severn Lamb in 1979. The park saw its first new animal exhibit for some time with the arrival of four African white lions in "Kingdom of the White Lions" in 2004. The park was the first safari park in the UK to have all five African big game animals, although its leopards have since been moved to Scotland, leaving it with only four of the five. It was also the first park/zoo in Europe to successfully breed white lion cubs and has done a great deal towards conserving the species. In 2006, the managing directors of West Midland Safari Park officially opened the Ongava Research Centre on the Ongava Game Reserve near the Etosha National Park, their "sister park" in Namibia. The centre focuses on researching lions and rhinoceroses and carrying capacity of the reserves, which hold many rare animals. The centre has three full-time researchers who work closely with Save the Rhino and the University of Cape Town.
This fully landscaped reserve and an off-road track opened as part of the exhibit is home to a pride of African lions.
Kingdom of the White Lions
Kingdom of the White Lion is home to a pride of rare white lions.
Eurasian Reserve and Tiger Reserve
Eurasian Reserve is home to Bactrian camel, Javan banteng, nilgai, fallow deer and Père David's deer. The Tiger Reserve is home to Bengal tigers and endangered Sumatran tigers. A drive-by enclosure at the end of this reserve is home to three gemsbok.
Elephant Valley
Elephant Valley is home to the safari's African elephants. In May 2014, the park's Elephant Valley became home to the first male African elephant successfully born through AI in the UK; he is called Sutton.
Conservation
West Midland Safari Park is known for its efforts in conservation. The park contains many animals that are on the IUCN's endangered or critically endangered list. In May 2014, the park's Elephant Valley became home to the first male African elephant successfully born through AI in the UK.
This is the UK's largest animatronic dinosaur attraction, opened 2015
Ice Age
This is the UK's largest animatronic creator attraction, opened 2018
Discovery Trail
Discovery Trail consists of mostly indoor exhibits, and includes animal encounters throughout the day where staff allow visitors to get close to animals found in the Discovery Trail.
Animal Encounters
Animal encounters that take place in the Discovery Trail let visitors get up close and personal with small exotic creatures, under the observation of staff. Animals that take part in these encounters include ferrets, four-toed hedgehogs, gambian pouched rats, lesser hedgehog tenrecs, and long-tailed chinchillas.
Penguin Cove
Penguin Cove is home to Humboldt penguins. Their enclosure includes a pool with semi-submerged beach, sculptures, penguin house and public viewing areas.
Lorikeet Landing
This new heated indoor exhibit is home to the flock of rainbow lorikeets. The specially designed walk-through enclosure includes state-of-the-art eco-heating to help these Australasian parrots feel at home at a balmy 18*C. Lorikeet Landing provides the chance to walk amongst one of the largest flocks in the UK.
Creepy Crawlies
Creepy Crawlies is the park's insect house, and contains a small range of creepy crawlies including tarantulas, Goliath birdeater spider, leafcutter ants, locusts, Madagascar hissing cockroaches, and scorpions.
The Twilight Cave is a walk-through exhibit containing free-flying Rodrigues fruit bats and Seba's leaf nosed bats. Nocturnal exhibits within this area are home to aye-ayes and Malagasy giant rats.
African Villages
Goat Walk
The African Village is an interactive walk-through area, allowing visitors to see African village wildlife and a replica African Village Home. The Goat Walk contains a walk-through area containing Cameroon sheep, pygmy goats and Somali sheep.
Meet the Meerkats
This exhibit is home to a large mob of meerkats.
Walking With Lemurs
This is the largest walk-through lemur wood in the UK, with three species of lemurs including ring-tailed lemurs, white-fronted brown lemurs, and red-bellied lemurs.
Hippo Lakes
In the amusement area are a large number of lakes. One of these has become home to the largest pod of hippos in the UK.
Addax
A large enclosure containing a large herd of addax.