Wendy Day


Wendy Day is a mentor and consultant for hip-hop artists. In about 1992, she founded the not-for-profit organization Rap Coalition, helping artists navigate the industry more advantageously. She also founded the consulting firm PowerMoves, advising artists and labels on independent options.

Rap Coalition

In one account, Rap Coalition was founded in 1992 once Day sold her condo, investments, and car to fund the not-for-profit organization. In any case, it would help hip-hop artists learn of exploitative practices, connect with artists sharing interests, and, through a support group, navigate the industry. Its roster of celebrity advisors and mentors included Tupac Shakur as well as Chuck D of Public Enemy.
Throughout the 1990s, Day brokered landmark deals: Master P and No Limit Records’ 85/15 distribution deal with Priority Records, Twista’s 50/50 venture with Atlantic Records, and Cash Money Records’ $30 million deal with Universal Music Group.
Day organized the 1997 Rap Olympics, whereby Eminem, invited by Day via his demo tape Infinite to perform, gained an Interscope Records deal. Day also assisted Lil Wayne, B.G., Juvenile, the Hot Boys, C-Murder, Fiend, Do or Die, Boosie, Webbie, David Banner, Ras Kass, Trouble, and Young Buck, among others. Altogether, Day's clients have sold over $1 billion of sound recordings.

Other Projects

Day also operates the music-consulting company PowerMoves, which advises artists and independent record labels on options without sponsorship by a major record label. PowerMoves also helps artists gain direct investors apart from record labels.
Day authored the book How to Get a Record Deal, revised in 2016, whose audiobook is narrated by Slick Rick.